Pinkberry Foodservice Program, a New Product Placement Concept

Fro-yo girl here. Several months ago, I started seeing ads on Instagram for Pinkberry’s Foodservice program. I’ve seen the ads several times.

Last year, I spotted Pinkberry being served at Clifton’s Republic in downtown LA. Clifton’s Republic, once known as Clifton’s Cafeteria, offered two flavors, original and pomegranate. Guests could help themselves to froyo and toppings for a flat rate. Clifton’s was an early adopter and now the foodservice program has been expanded.

According to the Pinkberry website, the foodservice program targets the following operator segments:

• Businesses 
• Entertainment
• Hotels 
• Restaurants 
• Colleges/Universities 
• Corporate Cafes 
• Health Care 
• Recreation 
• Movie Theaters 
• Retailers 

The Pinkberry Canada website states that the foodservice program has no franchise fees, licensing fees, or royalties. Operators can rent, buy or brand existing ice cream machine equipment and display Pinkberry branded marketing materials. They’ll have access to a variety of flavors, including seasonal flavors and have access to marketing and dedicated support, including Pinkberry logo usage, flavor signage, point of sale design, dedicated brand design, and a strong social media presence. 

One recent adopter is The Spanish Hills Country Club in Camarillo, CA. It’s a private club, so I think only members would have access to the Pinkberry machine? The Ronald Reagan Presidential Library in Simi Valley, CA also has a Pinkberry machine at the Country Cafe. You don't need an admission ticket to dine at the Country Cafe (I asked).

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.