Fro-yo girl here. It is officially time to crown this year’s Halloween Froyo Shop Spirit winner!
While I spotted plenty of fun promotions this season—from free toppings offers to free fro-yo treats for kids—no single shop or chain immediately jumped out as the runaway favorite. But after looking at all the spooky contenders, I’ve made my pick.
This year’s Halloween Froyo Shop Spirit winner is... Pinkberry in the United States.
Thanks to a promotional tie-in with the movie Practical Magic 2, Pinkberry conjured up a brand-new flavor called Midnight Margarita, served in exclusive Practical Magic 2 themed cups and topped with wonderfully witchy additions like black salt and purple sugar. To top it all off, they rolled out a Practical Magic 2 sweepstakes giving fans a chance to win an amazing private movie screening, exclusive merchandise, and a Pinkberry gift card.
Here are the previous winners:
2025: Llaollao
2024: 16 Handles
2023: SWEESH Fro-Yo, Indonesia
2022: Funky Frozen Yogurt, Norway
2021: Menchie’s, US
2020: Pinkberry, Japan
2019: Menchie’s, US
2018: Smile Yogurt, Hong Kong
2017: Yogurty’s, Canada
2016: Menchie’s, US
2015: Wakaberry, South Africa
2014: 16 Handles, US
2013: Menchie’s, US
Find the most comprehensive list of froyo shop Halloween specials and events at https://internationalfrozenyogurt.com/news/halloween-celebrations-and-promotions-at-froyo-shops
For over 3,200 Halloween froyo images, visit IFYA’s Pinterest board: https://www.pinterest.com/froyogirl/halloween-froyo-froyo-shop-decorations/
Wishing you a spooktacular Froyo Halloween, everyone!
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.










