Summer Froyo Color Challenge Contest Now Open, Win a $150 Froyo Gift Card

Fro-yo girl here. The International Frozen Yogurt Association just launched a brand new summer contest, and the prize is a $150 gift card to the froyo shop of your choice.

Here's how to enter:

1. Pick a summer color (think bright, sunny, tropical, or beachy), and create a froyo cup or cone inspired by that color. It can be monochromatic or a blend of shades, as long as it feels like summer. 
2. Then snap an original photo or make a video of your creation and post it to Instagram with the hashtags #summerfroyocolor and #froyoassociation. Make sure your profile is public so IFYA can see your entry. 
3. You can enter as many times as you’d like, and entries are due by midnight PST on July 22, 2026.

If you prefer email, you can send your original photo or video to info@internationalfrozenyogurt.com with the same deadline.

The contest is open to U.S. residents 13 and older.

The Prize

One lucky winner will receive a $150 froyo gift card—and the best part is that you get to choose the shop.

How the Winner Will Be Chosen

Entries will be judged on creativity, aesthetic appeal, visual impact, emotional impact, and message appeal. The winner will be announced on IFYA’s Instagram account, @froyoassociation, on or before July 27, 2026. If the winner submitted the image or video using email, the winner will be notified by email.

Full contest rules are available on the IFYA website.

Summer is the perfect time to play with bright fruit, fun toppings, and refreshing flavors. Show off your love for froyo, and you could win a lot of froyo. Good luck!

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

July Promotions at Menchie’s

Fro-yo girl here. It’s a new month, which means new promotions at Menchie’s. First up, the featured flavor is a returning favorite, Watermelon Sorbet made with Jolly Rancher flavor. It’s tart and tastes just like a watermelon Jolly Rancher. This flavor was first introduced in 2018.

I spotted two brand new spoons. They look like the regular Menchie’s spoons, only the colors are different. There is a red spoon and a blue spoon. The spoons say This Is My Mix on the handle and feature the image of Menchie. The spoons were inspired by the 4th of July.

I saw signs around the store for the upcoming Disney Descendants: Wicked Wonderland movie and a special cup design. The cups show various characters from the movie. The movie comes out on July 16. The Descendants flavor is no sugar added strawberry froyo. They are also offering a new topping, cinnamon apple for the Descendants promotion.

Save the date, Friday, July 17. To celebrate the launch of Disney’s Descendants: Wicked Wonderland the first 50 guests at 3 PM local time will get the first 5 oz for free.

And from July 13 - 16, scan the Menchie’s app for a chance to win prizes.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Yogurtland is Coming to El Monte

Fro-yo girl here. Good news! Yogurtland is set to open in El Monte, CA, this month. According to Google, the location is scheduled to open on July 31 at the old Menchie’s spot. Yogurtland announced a franchise agreement that included a location in El Monte, CA, last December. The new branch will be known as Yogurtland Santa Fe Trail.

Thanks to my Froyo Secretary for the froyo tip!

You know you love me. X0 X0, fro-yo girl.

* YOGURTLAND, 10619 Valley Blvd Unit D, El Monte, CA 91731

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Levinsky’s Israeli Style Froyo in West Hollywood

Fro yo girl here. Levinsky, the Tel Aviv–inspired street food spot, opened in February 2026 in West Hollywood. The food, including the froyo, is kosher. But does Levinsky really offer Israeli-style froyo?

I’ve been tracking froyo in Israel for years, and most Israeli shops serve traditional soft serve frozen yogurt from a soft serve machine — places like Anita Gelato, Blueberry, and Leggenda. There are mix-in yogurt concepts in Israel, but they’re not the dominant style, at least when it comes to what’s served in shops.

Levinsky starts with a homemade Greek frozen yogurt base. You choose the add-ins, and it gets blended in a machine that looks like a drill. The froyo is $17.99, or if you want fruit only, $14.95.

Add-ons: banana, strawberries, mangos, dates, pineapple, mixed berries, Oreos, black & white chocolate log, halva, waffle, pecan

Texture & Flavor

Mix-in-style froyo naturally has more texture, but Levinsky’s version misses the mark. The texture was gritty, with noticeable bits of ice throughout. The yogurt base itself tasted too icy, and the proportions felt off — not enough yogurt, too many frozen berries.

Instead of a creamy, tangy yogurt flavor, the cup tasted mostly like frozen fruit purée. The yogurt character was almost lost.

The texture issues, icy base, and weak yogurt flavor make it hard to recommend — especially at nearly $18 a cup.

* LEVINKSY, 1010 N Fairfax Ave, Ste B, West Hollywood, CA 90046

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at https://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

IKEA’s Froyo Vending Machine Is Up & Running

 

Creamy IKEA froyo

froyo from vending machine

Fro-yo girl here. IKEA’s vending machine is now serving froyo. You can get one flavor, vanilla, and one size. It’s $1.75. There was no option to add toppings. I did see three toppings on the screen, but they were marked as sold out.

The texture of the froyo was horrible. The color looked off. It was yellow and very icy. I threw it away. This proves that good soft serve machines do make a difference. Look at the cup of creamy IKEA froyo and compare it to the icy one from the vending machine.

You can still get froyo at the IKEA snack bar. The vending machine is upstairs in the seating area for the IKEA cale.

You know you love me. X0 X0, fro-yo girl.

* IKEA, 600 S Ikea Way, Burbank, CA 91502

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Future Froyo Shop: Lillie Frozen Yogurt

Fro-yo girl here. Do you miss Lillie? I know I do. My fingers are crossed that the shop will open this summer. The new spot is one block from Lillie’s pop-up at Layla Bagels in Beverly Hills. The spot used to be occupied by Fatamorgana Gelato.

Here's my post about my visit to Lillie. 

* Lillie Frozen Yogurt: 162 S Beverly Dr, Beverly Hills, CA 90212

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Van Leeuwen Opens in Burbank, First VL on West Coast to Offer Froyo

Fro-yo girl here. Van Leeuwen’s froyo is finally available on the West Coast. The Van Leeuwen scoop shop in downtown Burbank, CA, opened today.

The grand opening specials are:

$1 scoops or froyo from 2 PM – 5 PM

Free VL totes for the first 100 guests starting at 2 PM (not froyo totes)

I visited before 2 PM. There was a problem and only two of the four froyo flavors were available during my visit. The froyo is counter-serve. Ask for samples.

Froyo flavors:

• Tart: icier and looser than I remembered from Miami
• Matcha (not available)
• Strawberry (not available)
• Coconut: very nice, creamy, smooth, slightly tangy, tasted like yogurt

The toppings were displayed on the counter in white bowls. They included fresh fruit, pistachio kataifi, Sicilian pistachio cream, toasted coconut, sprinkles, mochi, nuts, granola, gummy bears, sauces, crumbles, strawberries in syrup, cherries, honey, whipped cream, sauces, etc.

Prices: Small with 1 topping, $7.95/ Medium with 2 toppings, $9.25/ Large with 3 toppings, $10.25. A small is actually a 4 ounce mini serving.

This location is also an ice cream scoop shop with over two dozen flavors, including vegan options. They had basic flavors like vanilla bean, chocolate, and strawberry, but also interesting flavors like Earl Grey tea, mango sticky rice, and peanut butter brownie honeycomb. One scoop was $7.95. You can also pick up a pre-packed pint of ice cream from the freezer.

I like how froyo is on the exterior sign. 

You know you love me. X0 X0, fro-yo girl

* VAN LEEUWEN, 321 N San Fernando Blvd, Burbank, CA 91502

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.