Fro-yo girl here. On September 8, Yogurtland had a one-day event for Laufey, the Grammy-winning artist and composer. The event included an exclusive flavor called Laufberry, which is described by Yogurtland as, “We've done the math — we promise you'll enjoy Laufberry, a divine strawberry-flavored frozen yogurt inspired by award-winning singer and musician, Laufey. It will be exclusively available on A Very Laufey Day, September 8, at Yogurtland.”
Yogurtland also handed out Yogurtland x Laufey sticker sheets. Each sticker sheet features 10 stickers, including three that mention Laufey. This is the only time that Yogurtland has offered collectible sticker sheets for one day only. It was also the first-ever artist collaboration for Yogurtland.
I visited Yogurtland to get the sticker sheets in the early afternoon, and they had already run out. The manager said there was a line before she opened this morning. Many Yogurtland locations had run out of the sticker sheets by then.
Yogurtland also announced a social media contest for the promotion. The prizes include Laufey-signed Laufey vinyl records and signed giant Yogurtland spoons. Follow Yogurtland on Facebook, Instagram, and TikTok for more details on how to enter and win these exclusive prizes.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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