Announcing the Launch of the Second National Frozen Yogurt Shop Owner Survey

Fro-yo girl here. The Second National Frozen Yogurt Shop Owner Survey, sponsored by the International Frozen Yogurt Association, is now open. The survey includes questions about shop performance, satisfaction with suppliers, operational practices, etc. Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the frozen yogurt market in the United States. The consumer survey closed on September 19, 2018.

Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is invited to participate. Owners who take the survey will be able to sign up to receive the survey results. The results will help froyo shop owners better understand how their shop compares to other shops. This year’s results will also be compared to last year’s results.

The anonymous survey takes about 7 minutes to complete and can be found at https://goo.gl/forms/1wqf1MQGoW6ROUtC3

The survey will remain open till October 17, 2018.

"We are excited to bring back the National Frozen Yogurt Survey and hope to see even greater levels of participation this year. Our comprehensive surveys of frozen yogurt consumers and shop operators offer insights that can’t be found elsewhere. While we kept most of the questions the same, we added a few based on feedback from last year's respondents. We are eager to see and share the results with others in the frozen yogurt industry," said Susan Linton, President of the International Frozen Yogurt Association.

Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey or retweeting the pinned survey tweet (@froyogirl) before the survey closes.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.