Take the National Frozen Yogurt Consumer Survey For a Chance to Win Froyo Prizes

Fro-yo girl here. Frozen yogurt eaters, the International Frozen Yogurt Association, IFYA, wants to hear from you. Take the short online frozen yogurt survey for a chance to win froyo gift cards. Five winners will be randomly selected from the survey respondents. Each will receive a $25 gift card. Winners can choose gift cards to any froyo shop in the US that offers online gift cards. The survey is open to anyone over 13 living in the US. One response per person, please.

Take the 7-minute survey at: http://tinyurl.com/2024froyosurvey

The survey is now and will close at midnight PST on Monday, September 30, 2024.

Winners will be contacted and announced on the IFYA Facebook page (https://www.facebook.com/froyoassociation/), Instagram, and Twitter by October 9, 2024. If any prizes are unclaimed by October 16, 2024, alternate winners will be selected until all prizes are awarded. Contest rules are posted on our website.

The frozen yogurt survey asks about your frozen yogurt consumption, attitudes, and preferences. The results will be shared with frozen yogurt shops and industry stakeholders.

Share the Survey Invitation to Receive Survey Results

Frozen yogurt shop operators and others interested in the survey results can receive them by sharing the survey invitation. Simply share our pinned Facebook post (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl), or Instagram survey post (@froyoassociation) by September 28, 2024. Send us a DM after sharing the post and provide your email address. Your profile must be public to qualify.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

National Frozen Yogurt Consumer Survey Results Announced

 

The results of the National Frozen Yogurt Consumer Survey are in. Back in September 2023, the International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they're looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc. The survey is conducted annually to measure trends over time.

Consumer Survey Findings

There were 771 survey responses. About 56% of the respondents were female, 43% male; 77% of respondents were between 18-34 years old; 77% of respondents reported having children under 18 in the household, with one child being the most common (45.62% of respondents).

Froyo shop visit frequency and loyalty have changed little since 2022. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not. However, value is a growing concern among respondents.

Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Pinkberry ranked #1. The most important froyo shop attribute was quality froyo; cleanliness was no longer in the top 3.

Availability of Results

The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com/ for additional information.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Last Days of the National Frozen Yogurt Consumer Survey, Five Respondents Will Win Froyo Gift Cards

Fro-yo girl here. If you visit froyo shops and you’re over 13 in the US, take the National Frozen Yogurt Consumer Survey. All eligible survey respondents will be entered into a random drawing to win one of five $25 froyo shop gift cards to any US shop that offers online gift cards. Winners will be selected in a random drawing and can choose their froyo gift card. One entry per person. 

Take the 7-minute survey at tinyurl.com/2023froyosurvey

The short survey, sponsored by the International Frozen Yogurt Association, asks about your current froyo consumption and preferences. The survey results will be shared with frozen yogurt shops and others in the frozen yogurt industry. 

The survey closes at midnight PST on Saturday, September 30, 2022.

Winners will be contacted via email and announced on the IFYA Facebook page (https://www.facebook.com/froyoassociation/) by October 7, 2023 If any prizes are unclaimed by October 14, 2023, alternate winners will be selected from the eligible entries until all the prizes are awarded. 

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Results of the 2021 National Frozen Yogurt Consumer and Shop Owner Surveys

Fro-yo girl here. The results of the annual National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, are in. There were two survey versions, one for frozen yogurt consumers and another for frozen yogurt shop owners. The consumer survey was open in September and the shop owner survey in October. 

The purpose of the surveys was to better understand the state of the US frozen yogurt market from the perspective of consumers and shop owners. The results were also compared with last year’s results to capture trends over time.

The National Frozen Yogurt Shop Owner Survey and the National Frozen Yogurt Consumer Survey are the only national surveys to address the state of the frozen yogurt industry from viewpoint of customers and shop owners. The shop owner survey provides shop owners with benchmarks for assessing how they compare to other shops.

Frozen Yogurt Consumer Survey

This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future consumption (including what might make them visit froyo shops more often), and attitudes. There were 255 responses received from 44 states. The respondents were younger this year.

Interestingly, the 2021 survey found that respondents had returned to consuming froyo at the same frequency as before the pandemic. Cleanliness, which was the most important shop attribute in 2020, was #2 in 2021. When asked about their favorite shop, Pinkberry ranked #1. Concern with cost/value was mentioned more often this year. We found some lingering effects of the pandemic but also a return to pre-pandemic behaviors and attitudes.

The full results are available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of our website.

Frozen Yogurt Shop Owner Survey

Last month, we launched the 2021 National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. We added two new questions, one about profitability and another about pricing.

The typical respondent owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business. Thirty-two responses were received.

We found that most shops had returned to self-serve and recovered from the pandemic. Respondents were very concerned about rising costs. One in three respondents reported that they lost money during 2020. Most are satisfied with their soft serve machines and soft serve mix suppliers.

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.

Survey respondents received the full survey results. A limited set of results is available for IFYA members in the members only Resources > IFYA Research section of the IFYA website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Time Is Running Out to Take the National Frozen Yogurt Consumer Survey, Five Respondents Will Win Froyo Gift Cards

Fro-yo girl here. If you visit froyo shops and you’re over 13 in the US, you're eligible to take the National Frozen Yogurt Consumer Survey. The short survey, sponsored by the International Frozen Yogurt Association, asks about your current froyo consumption and preferences.

Take the Online Froyo Survey and Be Entered to Win a $25 Froyo Gift Card

All eligible survey participants will be entered into a random drawing to win one of five $25 froyo shop gift cards to any US shop that offers online gift cards. Winners will be selected in a random drawing. One entry per person.

Take the 6 minute survey at tinyurl.com/2021froyosurvey

The survey closes at midnight PST on Wednesday, September 29, 2021.

Purpose of the National Frozen Yogurt Survey

The annual National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, captures trends in the frozen yogurt market from the perspective of the consumer and the shop owner. The results will be shared with frozen yogurt shops and others in the frozen yogurt industry.

The National Frozen Yogurt Shop Owner Survey launches in October. You'll be hearing more about the shop owner survey soon.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Take the National Frozen Yogurt Consumer Survey for a Chance to Win Free Froyo

Fro-yo girl here. The Fifth Annual National Frozen Yogurt Consumer Survey, sponsored by the International Frozen Yogurt Association, is now open. They're looking to hear from anyone over 13 who visits frozen yogurt shops in the US. The survey is about froyo preferences.

Complete the froyo survey by midnight Pacific Time on September 29, 2021 for a chance to win one of five $25 froyo shop gift cards. Winners can choose a gift card from any froyo shop that sells online gift cards.

Winners will be selected based on a random drawing. One entry per person please.

Take the 6 minute survey at tinyurl.com/2021froyosurvey

IFYA National Frozen Yogurt Survey's captures trends in the frozen yogurt market. The results will be shared with frozen yogurt shops and others in the frozen yogurt industry to help shape the future of the industry.

Tell others to take the survey too!

Anyone who is interested in the survey results simply needs to share the survey invitation using a public profile. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl) or Instagram survey post (@froyoassociation) before September 27, 2021. Then, after sharing, send the IFYA a direct message with your email address.

For the complete contest rules, visit https://internationalfrozenyogurt.com/official-rules-for-the-2021-national-frozen-yogurt-consumer-survey-sweepstakes/

You know you love me. X0 X0, fro-yo girl.

Results of the 2020 National Frozen Yogurt Survey for Consumers & Shop Owners

Fro-yo girl here. The results of International Frozen Yogurt Association’s annual National Frozen Yogurt Survey are in. There were two survey versions, one for frozen yogurt consumers and another for frozen yogurt shop owners. The consumer survey was open in September and the shop owner survey in October.

The purpose of the surveys was to better understand the state of the US frozen yogurt market from the perspective of consumers and shop owners. This year’s surveys were modified to account for the coronavirus pandemic. The results were also compared with last year’s results to capture trends over time.

Frozen Yogurt Consumer Survey

All frozen yogurt consumers in the US over 13 years old were invited to share their thoughts about frozen yogurt by taking the short online survey. There were 205 responses.

The consumer survey was designed to measure loyalty, brand attitudes, frozen yogurt preferences, preferred shop attributes, current and future consumption, and demographics. New questions were added about the coronavirus pandemic. A few questions were removed.

While the 2019 results were quite similar to the 2018 results, the 2020 results showed some interesting differences. Some of the changes are likely attributable to the coronavirus pandemic. For example, cleanliness was rated the most important froyo shop attribute for the first time. When asked what froyo shops might do to increase visit frequency, the most popular write-in response was safety. The survey questions were modified to take into account the coronavirus pandemic. Approximately 86% of people reported consuming less froyo during pandemic. The results reveal how many respondents are comfortable with self-serve, why they consumed less, how they felt about the safety of self-serve, how often they visited froyo shops before the pandemic vs. last month, etc.

Loyalty as measured by going to a shop more than 75% of the time for froyo, declined. We also measured loyalty in other ways. Major chains accounted for 85% of respondents' favorite shops, with Yogurtland leading the way, followed by a tie for 2nd between Pinkberry and Orange Leaf.

Frozen Yogurt Shop Owner Survey

The shop owner survey was also an anonymous online survey. The survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. New questions were added to account for the coronavirus pandemic.

The main goals of the shop owner survey were to provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops and provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time. Respondents were provided with the full results.

Thirty-nine responses were received from frozen yogurt shop owners. Responses were received from shops across the country, with the most responses from California. Most respondents were owners of independent froyo shops who owned one shop.

Respondents reported higher levels of concern than previous years about costs, finding employees, finding customers, etc. This year, the #1 concern was keeping employees and customers safe. The impact of COVID-19 has been devastating, with almost half reporting sales are off over 50% in the first nine months of 2020 (vs. first nine months of 2019). We also asked about their future outlook and plans. 

Accessing the Survey Results

The full results are also available for $150 per report. To order reports or for more information, please contact info@internationalfrozenyogurt.com.

A limited set of results is available for IFYA members in the members only Resources section of the IFYA website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Time Is Running Out to Take the National Froyo Consumer Survey, Take the Survey for a Chance to Win Free Froyo

Fro-yo girl here. If you’ve ever visited a froyo shop and you’re over 13 in the US, you're eligible to take the National Frozen Yogurt Consumer Survey. The short survey, sponsored by the International Frozen Yogurt Association, asks about your current froyo consumption, and your frozen yogurt attitudes and preferences.

All eligible survey participants will be entered into a random drawing to win one of four $30 froyo shop gift cards to any US shop that offers online gift cards. The survey is open to anyone over 13 who lives in the US. The four winners will be selected through a random drawing. One entry per person.

Take the 6 minute survey at https://tinyurl.com/froyoconsumer

The survey closes at midnight PST on Wednesday, September 23, 2020.

Survey Purpose

The annual National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, captures trends in the frozen yogurt market from the perspective of the consumer and the shop owner. This year's consumer survey has been modified with new questions about the impact of COVID-19 on frozen yogurt consumption and attitudes. The IFYA will also compare this year's results with last year's to uncover interesting market trends. The results will be shared with frozen yogurt shops and others in the frozen yogurt industry.

The National Frozen Yogurt Shop Owner Survey launches in early October. You'll be hearing more about the shop owner survey soon.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Results of the Third National Frozen Yogurt Survey

Fro-yo girl here. Last fall, International Frozen Yogurt Association (IFYA) sponsored the Third Annual National (US) Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there were two versions of the survey, one for frozen yogurt consumers and another for frozen yogurt shop operators. The consumer survey was open in September and the shop owner survey in October. The National Frozen Yogurt Survey is the only measure of national frozen yogurt consumer sentiment.

Frozen Yogurt Consumer Survey

All frozen yogurt consumers in the US over 13 years old were invited to share their thoughts about frozen yogurt by taking the short online survey. There were 214 responses.

The consumer survey was designed to measure the following:

• Loyalty 
• Brand attitudes towards major frozen yogurt chains
• Frozen yogurt preferences
• Attribute importance of frozen yogurt shops
• Current & future consumption
• Purchasing habits
• Demographics

The results were quite similar to the results of last year's survey. The top 3 key attributes that consumers seek in frozen yogurt shops remained the same. The top 3 non-froyo items consumers would consider getting from a frozen yogurt shop did not change. Three out of four respondents expressed willingness to pay more for quality froyo, similar to 2018.

The survey measured liking for frozen yogurt chains with several questions. The order changed but the top four remained (in no particular order) Menchie's, Pinkberry, TCBY and Yogurtland.

However, there were some interesting changes. Loyalty as measured by going to a shop more than 75% of the time for froyo, declined. More people are going to get froyo without others compared to last year.

The respondents were younger and included more males than last year. Of the 214 respondents, 57% were female, 43% male, with 52% between the ages of 18-34. In 2018, respondents were 64% female, 34% male, and 41.2% were between 18-34 years old.

Shop Owner Survey Results

The shop owner survey was also an anonymous online survey. The survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.

The main goals of the shop owner survey were to:

• Provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops
• Help suppliers learn more about how shops felt about their suppliers
• Provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time

The shop owner survey included three questions to capture shop performance. One concerned the current performance of the shop. The second asked the owner to predict the shop's performance over the next 12 months. Finally, we asked shop owners how satisfied they were with their decision to open their business.

While more respondents reported that their business was doing better than doing worse over the past year, we did see an increase in the number of respondents who reported their shop was doing slightly worse. Fewer respondents expected business to be better in the next year compared to 2018 respondents. Rising costs are their main concern. Respondents were also fairly satisfied with their suppliers, especially their soft serve mix suppliers.

Thirty nine responses were received from frozen yogurt shop owners. Responses were received from shops across the country, with the most responses from California. Most respondents were owners of independent froyo shops who owned one shop.

Accessing the Survey Results

The full results are also available for $150 per report. To order reports or for more information, please contact info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of the IFYA website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Take the National Frozen Yogurt Consumer Survey for a Chance to Win Free Froyo

Fro-yo girl here. Froyo fans, the Third National Frozen Yogurt Consumer Survey, sponsored by the International Frozen Yogurt Association, is now open. All eligible survey participants who respond by midnight Pacific Time on September 24, 2019 will be entered into a random drawing to win one of five $25 froyo shop gift cards to any US shop that offers online gift cards. In other words, you get to choose your gift card. The survey is open to anyone over 13 who lives in the US. One entry per person please.

The short, five-minute survey has questions about frozen yogurt loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences, and demographics. The purpose of the survey is to better understand the current state of the frozen yogurt market, from the consumer standpoint.

Take the National (US) Frozen Yogurt Consumer Survey now, https://tinyurl.com/3rdfroyoconsumersurvey

Tell others to take the survey too!

Anyone who is interested in the survey results simply needs to share the survey invitation. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl) or Instagram survey post (@intlfroyoassn) before September 21, 2019. Then, after sharing, send the IFYA a direct message with your email address.

For the complete contest rules, visit http://internationalfrozenyogurt.com/official-rules-for-the-third-annual-national-frozen-yogurt-consumer-survey-sweepstakes/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.