Showing posts with label
2024 National Frozen Yogurt Consumer Survey.
Show all posts
Showing posts with label
2024 National Frozen Yogurt Consumer Survey.
Show all posts
Fro-yo girl here. The National (US) Frozen Yogurt Survey is an annual survey sponsored by the National Frozen Yogurt Association. Each year, frozen yogurt consumers in the United States over 13 years old take part in an online survey that measures frozen yogurt preferences, current and future consumption, loyalty, and more. The results are compared to previous year’s findings to understand trends over time.
This year there were 258 survey responses.Respondents were:
- 59% female, 41% male, 2% other
- 56% between 25 – 34 years of age, about 77% have children under 18 in the household (the same as in 2023)
Froyo shop visit frequency and loyalty were stable for the past few years, but there was a large increase in the percentage of respondents who have reduced froyo consumption due to price (56% in 2024 vs. 37% in 2023). That’s the majority of respondents, for the first time. On a more positive note, 79% of respondents said they were willing to pay more for high quality froyo.
Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Yogurtland ranked #1, Pinkberry #2, and Menchie’s #3 The most important froyo shop attribute was a tie between quality froyo and great taste, followed by cleanliness and value.
The National Frozen Yogurt Consumer Survey is the only one to measure consumer sentiment, behavior, and attitudes towards frozen yogurt. This year, the survey found evidence that consumers have become more interested in quality frozen yogurt. The survey also revealed what other products respondents would be willing to try at froyo shops and what might increase froyo shop visit frequency.
The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
A limited set of results is available for IFYA members in the members only Resources section of the IFYA website.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Fro-yo girl here. If you visit froyo shops and you’re over 13 in the US, you're invited to take the National Frozen Yogurt Consumer Survey. The short survey, sponsored by the International Frozen Yogurt Association, asks about your current froyo consumption and preferences. The survey takes about 7 minutes to complete.
Take the Online Froyo Survey and Be Entered to Win Froyo Prizes
All eligible survey respondents will be entered into a random drawing to win one of five $25 froyo shop gift cards to any US shop that offers online gift cards. Winners will be selected in a random drawing and can choose their froyo gift card. One entry per person.
Winners will be contacted and announced on the IFYA Facebook page (https://www.facebook.com/froyoassociation/), Instagram, and Twitter by October 9, 2024. If any prizes are unclaimed by October 16, 2024, alternate winners will be selected until all prizes are awarded. Contest rules are posted on our website.
Purpose of the National Frozen Yogurt Survey
The annual National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, captures trends in the frozen yogurt market from the perspective of the consumer, including preferences, brand loyalty, and consumption. The survey results will be shared with frozen yogurt shops and others in the frozen yogurt industry so that they can make better informed decisions.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry. x
Fro-yo girl here. Frozen yogurt eaters, the International Frozen Yogurt Association, IFYA, wants to hear from you. Take the short online frozen yogurt survey for a chance to win froyo gift cards. Five winners will be randomly selected from the survey respondents. Each will receive a $25 gift card. Winners can choose gift cards to any froyo shop in the US that offers online gift cards. The survey is open to anyone over 13 living in the US. One response per person, please.
Take the 7-minute survey at: http://tinyurl.com/2024froyosurvey
The survey is now and will close at midnight PST on Monday, September 30, 2024.
Winners will be contacted and announced on the IFYA Facebook page (https://www.facebook.com/froyoassociation/), Instagram, and Twitter by October 9, 2024. If any prizes are unclaimed by October 16, 2024, alternate winners will be selected until all prizes are awarded. Contest rules are posted on our website.
The frozen yogurt survey asks about your frozen yogurt consumption, attitudes, and preferences. The results will be shared with frozen yogurt shops and industry stakeholders.
Share the Survey Invitation to Receive Survey Results
Frozen yogurt shop operators and others interested in the survey results can receive them by sharing the survey invitation. Simply share our pinned Facebook post (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl), or Instagram survey post (@froyoassociation) by September 28, 2024. Send us a DM after sharing the post and provide your email address. Your profile must be public to qualify.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
