Final Days of the National Frozen Yogurt Shop Owner Survey

 

Fro-yo girl here. Time is running out to be part of the National Frozen Yogurt Shop Owner Survey, sponsored by the International Frozen Yogurt Association. The survey is open to anyone who owns a business that serves frozen yogurt in the United States. Owners can sign up to receive the survey results while taking the survey. This year’s results will be compared to last year’s results and there are also new questions to capture the impact of the coronavirus pandemic.

Survey Purpose

The survey results will help froyo shop owners better understand how their shop compares to other shops and also to understand frozen yogurt industry trends. The survey includes questions about shop performance, satisfaction with suppliers, operational practices, management, etc. This year's survey was modified to take into account the impact of the coronavirus. The anonymous survey takes about 7 minutes to complete.

Take the survey: https://tinyurl.com/3rdfroyoshopsurvey

The survey closes at midnight PST on Wednesday, October 28, 2020.

How to See the Results

Any shop owner who takes the National Frozen Yogurt Shop Owner survey will receive the results when they are available.

Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey, reposting the Instagram post about the survey (@intlfroyoassn) or retweeting the pinned survey tweet (@froyogirl).

Only foodservice business owners who participate in the current National Frozen Yogurt Shop Owner Survey, those who share the survey URL, and IFYA advisory board members will have free access to the full results of the shop owner survey. IFYA members will have free access to a limited set of results.

The survey results should be available in mid-November.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Time Is Running Out to Take the National Froyo Consumer Survey, Take the Survey for a Chance to Win Free Froyo

Fro-yo girl here. If you’ve ever visited a froyo shop and you’re over 13 in the US, you're eligible to take the National Frozen Yogurt Consumer Survey. The short survey, sponsored by the International Frozen Yogurt Association, asks about your current froyo consumption, and your frozen yogurt attitudes and preferences.

All eligible survey participants will be entered into a random drawing to win one of four $30 froyo shop gift cards to any US shop that offers online gift cards. The survey is open to anyone over 13 who lives in the US. The four winners will be selected through a random drawing. One entry per person.

Take the 6 minute survey at https://tinyurl.com/froyoconsumer

The survey closes at midnight PST on Wednesday, September 23, 2020.

Survey Purpose

The annual National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, captures trends in the frozen yogurt market from the perspective of the consumer and the shop owner. This year's consumer survey has been modified with new questions about the impact of COVID-19 on frozen yogurt consumption and attitudes. The IFYA will also compare this year's results with last year's to uncover interesting market trends. The results will be shared with frozen yogurt shops and others in the frozen yogurt industry.

The National Frozen Yogurt Shop Owner Survey launches in early October. You'll be hearing more about the shop owner survey soon.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

The Rise and Fall of Purpose Snackery

Purpose Snackery, Milton, Georgia

Fro-yo girl here. Plenty of froyo shops close, but Purpose Snackery caught my eye back when it opened in August 2017 in Milton, Georgia at 12630 Crabapple Rd., Ste 100 inside Crabapple Market. The concept from Remarkable Brands LLC was different (focused on serving wholesome snacks from purpose-driven brands, including Orange Leaf Frozen Yogurt) and the images very cute and modern. Georgia Franchise Group was the Territory Developer. They hoped to create a new franchise but only had two locations.

When the first location opened, they served flatbreads, toasts, smoothies, coffee, handcrafted soda and self-serve Orange Leaf froyo with toppings. They charged by froyo cup size not weight. Here’s their own description:

"At Purpose Snackery®, we recognize that America has become a nation of snackers, so we have created a snack shop that offers a little something for everyone. With a variety of wholesome grab-n-go snacks, signature baked Snackbreads™, a selection of frozen desserts fueled by Orange Leaf Frozen Yogurt®, and specialty craft sodas and coffee drinks from EOTE Coffee Company®, Purpose Snackery is your one-stop snacking destination."

"Through our shared vision of having a purpose beyond profit, Purpose Snackery™ works with local, regional and national purpose-driven brands to provide a variety of wholesome grab-n-go snacks, signature baked Snackbreads™, a selection of frozen desserts and specialty cold brew coffee drinks."

Cute posts continued for about two years. Early in 2018 or even late 2017, they stopped carrying frozen yogurt and switched to soft serve gelato (sad face). Purpose opened another location inside Airborne Canton Aerial Adventure Park in the fall of 2018.

The last FB post from Purpose Snackery was in March 2019. The last Instagram post from Purpose Snackery was in June 2019. The post said that they were making changes to the Milton location. The Purpose Snackery trademark was filed by Orange Leaf Holdings and abandoned in late 2017. The Purpose Snackery website disappeared. Airborne closed permanently due to COVID-19 and so did the Purpose Snackery inside. RIP.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Take the National Frozen Yogurt Consumer Survey for a Chance to Win Free Froyo

Fro-yo girl here. Froyo fans, the Fourth National Frozen Yogurt Consumer Survey, sponsored by the International Frozen Yogurt Association, is now open. We'd love to hear from you!

Complete the froyo survey by midnight Pacific Time on September 23, 2020 for a chance to win one of four $30 froyo shop gift cards. Winners can choose a gift card from any froyo shop that sells online gift cards. 

The survey is open to anyone over 13 who lives in the US. Responses will remain anonymous. Winners will be selected based on a random drawing. One entry per person please.

Take the 6 minute survey at https://tinyurl.com/froyoconsumer

The annual IFYA National Frozen Yogurt Survey captures trends in the frozen yogurt market. This year's consumer questionnaire has been modified with new questions about the impact of COVID-19 on frozen yogurt consumption and attitudes. The results will be shared with frozen yogurt shops and others in the frozen yogurt industry to help shape the future of the industry.

Tell others to take the survey too!

Anyone who is interested in the survey results simply needs to share the survey invitation using a public profile. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl) or Instagram survey post (@intlfroyoassn) before September 21, 2020. Then, after sharing, send the IFYA a direct message with your email address. 

For the complete contest rules, visit https://internationalfrozenyogurt.com/ifya/official-rules-for-the-national-frozen-yogurt-consumer-survey-sweepstakes/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

The Great Froyo Unknown

Fro-yo girl here. With the spread of the coronavirus, many froyo shops have temporarily closed or reduced their hours. Froyo events like Menchie’s Hello Sunshine Spring Party have been postponed. It’s highly likely that you’ll be hearing less of me for the next month or two because so many froyo shops have closed and even my outings to grocery stores are extremely rare.

Yes, I have froyo in the freezer and I still know froyo shops that are open, so I’ll be okay. But I wanted to share a few tips for how to support your local froyo business during these troubled times. If they’re still open, stock up (safely) on froyo and tip generously. Buy gift cards, write glowing reviews, tell your friends about your favorite shop, see if your shop is taking donations for their employees, reach out and tell them you miss them on social media, book future events, or contact elected politicians to ask them to support measures that will help the restaurant industry recover.

The longer the shops are closed or faced with serious declines in revenue, the less likely those shops will reopen.

Here’s a list of shops in the Los Angeles area that are still open as of 3/30/20:

• The Bigg Chill, 10850 W Olympic Blvd., Los Angeles (West LA)
• Cyber Yogurt, 3305 Tyler Ave, El Monte
• Frog Frozen Yogurt Bar, 1550 N Cahuenga Blvd, Los Angeles (Hollywood)
• Go Greek, 452 N Bedford Dr, Beverly Hills
• Go Greek, 1431 Ocean Ave., Santa Monica
• Menchie's, 10386 Sepulveda Blvd., Mission Hills 
• Menchie's, 17245 Ventura Blvd, Encino
• Menchie's, 11331 Thienes Ave Unit A, South El Monte
• Menchie's, 4849 Laurel Canyon Blvd, Valley Village
• Pinkberry, 2829 Hyperion Ave, Los Angeles (Silverlake)
• Pinkberry, 120 E Palm Ave, Burbank
• Pinkberry, 7288 W Sunset Blvd, Los Angeles (Hollywood)
• Pinkberry, 240 S Beverly Dr. #A, Beverly Hills
• Pinkberry, 8850 Tampa Ave, Ste 101, Northridge
• Pinkberry, 12044 1/2 Ventura Blvd, Studio City
• Swirlz, 2136 Huntington Dr.,  San Marino
• Yoga-urt, 1407 W Kenneth Rd, Glendale
• Yoga-urt, 2211 W Sunset Blvd, Los Angeles (Echo Park)
• The Yogurt Shoppe, 11726 Barrington Ct, Los Angeles (Brentwood)
• The Yogurt Shoppe, 873 Swathmore Ave., Pacific Palisades
• Yogurtland, 3335 S Figueroa St, Los Angeles (University Park)
• Yogurtland, 5045 Eagle Rock Blvd, Los Angeles (Eagle Rock)
• Yogurtland, 304 Santa Monica Blvd, Santa Monica
• Yogurtland, 8205 Santa Monica Blvd #1, West Hollywood
• Yogurtland, 633 W Duarte Rd, Arcadia
• Yogurtland, 240 W Victory Blvd, Burbank, CA
• Yogurtland, 927 E Las Tunas Dr D, San Gabriel
• Yogurtland, 1132 N. Vermont Avenue, Los Angeles (Koreatown)
• Yogurtland, 4954 Van Nuys Blvd #101, Sherman Oaks

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Results of the Third National Frozen Yogurt Survey

Fro-yo girl here. Last fall, International Frozen Yogurt Association (IFYA) sponsored the Third Annual National (US) Frozen Yogurt Survey to better understand the state of the US frozen yogurt market. As in previous years, there were two versions of the survey, one for frozen yogurt consumers and another for frozen yogurt shop operators. The consumer survey was open in September and the shop owner survey in October. The National Frozen Yogurt Survey is the only measure of national frozen yogurt consumer sentiment.

Frozen Yogurt Consumer Survey

All frozen yogurt consumers in the US over 13 years old were invited to share their thoughts about frozen yogurt by taking the short online survey. There were 214 responses.

The consumer survey was designed to measure the following:

• Loyalty 
• Brand attitudes towards major frozen yogurt chains
• Frozen yogurt preferences
• Attribute importance of frozen yogurt shops
• Current & future consumption
• Purchasing habits
• Demographics

The results were quite similar to the results of last year's survey. The top 3 key attributes that consumers seek in frozen yogurt shops remained the same. The top 3 non-froyo items consumers would consider getting from a frozen yogurt shop did not change. Three out of four respondents expressed willingness to pay more for quality froyo, similar to 2018.

The survey measured liking for frozen yogurt chains with several questions. The order changed but the top four remained (in no particular order) Menchie's, Pinkberry, TCBY and Yogurtland.

However, there were some interesting changes. Loyalty as measured by going to a shop more than 75% of the time for froyo, declined. More people are going to get froyo without others compared to last year.

The respondents were younger and included more males than last year. Of the 214 respondents, 57% were female, 43% male, with 52% between the ages of 18-34. In 2018, respondents were 64% female, 34% male, and 41.2% were between 18-34 years old.

Shop Owner Survey Results

The shop owner survey was also an anonymous online survey. The survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.

The main goals of the shop owner survey were to:

• Provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops
• Help suppliers learn more about how shops felt about their suppliers
• Provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time

The shop owner survey included three questions to capture shop performance. One concerned the current performance of the shop. The second asked the owner to predict the shop's performance over the next 12 months. Finally, we asked shop owners how satisfied they were with their decision to open their business.

While more respondents reported that their business was doing better than doing worse over the past year, we did see an increase in the number of respondents who reported their shop was doing slightly worse. Fewer respondents expected business to be better in the next year compared to 2018 respondents. Rising costs are their main concern. Respondents were also fairly satisfied with their suppliers, especially their soft serve mix suppliers.

Thirty nine responses were received from frozen yogurt shop owners. Responses were received from shops across the country, with the most responses from California. Most respondents were owners of independent froyo shops who owned one shop.

Accessing the Survey Results

The full results are also available for $150 per report. To order reports or for more information, please contact info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of the IFYA website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

National Frozen Yogurt Month 2019: Reflections on Frozen Yogurt Trends

Fro-yo girl here. Happy National Frozen Yogurt Month 2019! TCBY declared the first National Frozen Yogurt Month, National Frozen Yogurt Week (the first week of June) and National Frozen Yogurt Day (the first "Sundae/Sunday" in June) back in 1993.

Every June I like to take a look at the popularity of frozen yogurt according to Google Trends. Google Trends captures how often people search for a particular term using Google Search, the #1 search engine in the world, over a period of time.

Interest in frozen yogurt in the United States has been quite steady, with seasonal declines, over the past 5 years. It’s currently trending upwards, since interest peaks in June/July. While I can think of many frozen yogurt shops have closed around the country, even in sunny California, the search volume does not show a significant drop. Of course, people search for frozen yogurt for a variety of reasons, not just to find the nearest frozen yogurt shop. Google Trends has this covered too.

The top frozen yogurt queries in the US for the past 12 months are:

1. Frozen yogurt near
2. Yogurt near
3. Frozen yogurt near me
4. Ice cream
5. Yogurt ice cream

The most popular queries show that people are looking for frozen yogurt when they use Google Search. One can also look at rising queries to see a rise in interest in keto frozen yogurt and frozen yogurt robots.

Interest by subregion refers to the percentage of inquires about frozen yogurt compared to total searches, not the total number of searches for frozen yogurt. Using this measure, interest in frozen yogurt over the past 12 months was highest in:

1. Idaho
2. Oregon
3. Arizon
4. Utah
5. Nevada

Looking at the past 12 months at worldwide searches for frozen yogurt, the following countries showed the most interest in frozen yogurt:

1. United States
2. Canada
3. Australia
4. Singapore
5. Norway

In 2018, frozen yogurt as a search term is the most popular in #1. United States, #2. Canada, #3. Australia, #4. Greece, #5. Denmark. The top two positions have stayed the same for years. The Australian frozen yogurt pictures look amazing. Their shops are stylish and focused on quality and creativity. 

Froyo Trends and Musings

Frozen yogurt shops continue to open and to close as prices rise. I’ve personally cut back on portion sizes. Also, since there aren’t as many new froyo spoons (e.g., there have been NO new collectible froyo spoons so far this year) and new froyo flavors, I haven’t had as many reasons to eat froyo. I’ve also seen more flat rate cup specials but those encourage me to get a lot more froyo than I really want.

I really fear for Pinkberry. Locations keep closing and some of the ones that are open have quality and consistency issues. I hope they can turn things around before it’s too late. In terms of consistency and quality control, I’d have to say Yogurtland is best at this though I can think of some locations that need additional oversight. Menchie’s has been the most active in terms of promotions in recent years, surpassing Yogurtland.

On a brighter note, I have found excellent froyo at non-froyo shops (e.g., Souvla, Pita GR, Spread Kitchen, Foodhall) and I’m eating plant-based, lower sugar soft serve more often.

You know you love me. X0 X0, fro-yo girl

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Froyo Shop Owner Survey Reveals the Current State of the Frozen Yogurt Industry

Fro-yo girl here. Last September, the International Frozen Yogurt Association launched the Second National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.

The goals of the survey were to:

• Provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops 
• Help suppliers learn more about how shops felt about their suppliers 
• Provide an overall sense of where the frozen yogurt industry is headed 

Shop Owner Survey Findings

The 2018 findings were very similar to the 2017 findings. Survey respondents were optimistic about the future of their business, though they were concerned about rising costs, finding and keeping good employees, finding new customers, and the seasonality of frozen yogurt demand. They were also fairly satisfied with their suppliers, especially their soft serve mix suppliers.

Two new questions were added at the request of last year's respondents. The questions concerned sampling policies and seasonal hours.

About the Respondents

Sixty-five responses were received from frozen yogurt shop owners. Responses were received from shops located in 20 states, with the most responses from California (12.1%), Michigan (8.6%) and North Carolina (8.6%).

Respondent characteristics:

• 89% are self-serve shops 
• 75% are not part of a franchise 
• 72% had no previous experience managing a foodservice establishment 

Accessing the Survey Results

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of IFYA’s website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

The Results of the National Frozen Yogurt Consumer Survey

Fro-yo girl here. Last August, the International Frozen Yogurt Association launched the Second National Frozen Yogurt Consumer Survey. Frozen yogurt consumers in the US over 13 years old were invited to share their thoughts about frozen yogurt by taking a short online survey.

The consumer survey was designed to measure the following:

• Loyalty 
• Brand attitudes (towards major frozen yogurt chains) 
• Attribute importance 
• Current & future consumption 
• Purchasing habits 

The IFYA also wanted to compare this year’s results to last year’s.

Consumer Survey Findings

The consumer survey included questions about loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences, and demographics. For example, there were questions about how much they liked the major frozen yogurt chains, what shop attributes were important, what might increase their frozen yogurt shop visit frequency, how often they consume frozen yogurt, taste preferences, etc.

The results were similar to the results of last year's survey. For example, Yogurtland had the highest love/like ratings of all the major frozen yogurt chains in both years. Yogurtland was followed by #2 TCBY, #3 Pinkberry, and #4 Menchie's. The top 3 key attributes that consumers seek in frozen yogurt shops remained the same. Even the top 2 items consumers would consider getting from a frozen yogurt shop did not change. Consumers continue to show loyalty to their favorite shops. Taste preferences showed little change.

However, there were some interesting changes. One major chain suffered a noticeable decline on several measures of liking. And more people were going to froyo shops at a different time period compared to last year.

"With the this year's findings bearing such a striking similarity to last year's, our confidence has increased that we have captured useful information that represents the frozen yogurt consumers across the US," said Susan Linton, President of the International Frozen Yogurt Association. "We are excited to share the results with those who helped us with data collection. Our National Frozen Yogurt Shop Owner is currently open. Once those results are in, we'll have an even better understanding of the frozen yogurt industry." 

About the Respondents

The sample composition seems representative of US frozen yogurt consumers. It’s estimated that women account for 70% of frozen yogurt revenues and that 42% of frozen yogurt consumers are 18-35 years old.

The IFYA's 204 respondents were 64% female, 34% male, 41.2% between 18-34 years old. About 45.5% have children under 18 in the household, which means the majority of respondents do not have children under 18 living with them. Responses were received from every region in the US. 

Accessing the Survey Results

The IFYA shared its complete findings with those who shared our survey posts while the survey was open and IFYA’s advisory board.

The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of the IFYA website. 

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New Frozen Yogurt Survey Launched, Respondents Have Chance to Win Froyo Prizes

Fro-yo girl here. The National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, is back. 

The consumer survey is now open. All survey participants who respond by September 19, 2018, will be entered into a drawing to win one of five $30 froyo shop gift cards to any US shop that offers online gift cards. The survey is open to anyone over 13 who lives in the US.

The five minute survey has questions about frozen yogurt loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences, and demographics. This year, the IFYA will compare the current results with last year's results. 

Take the National (US) Frozen Yogurt Consumer Survey, http://tinyurl.com/2ndfroyoconsumersurvey

Tell others to take the survey too!

Anyone who is interested in the survey results simply needs to share the survey invitation. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl) or Instagram survey post (@intlfroyoassn) before the survey closes.

For the complete contest rules, visit http://internationalfrozenyogurt.com/second-annual-national-frozen-yogurt-consumer-survey-official-rules/

The Shop Operator Survey

The frozen yogurt shop operator survey will launch in late September, after the consumer survey closes. The shop operator survey will include questions about shop performance and outlook, operations, main challenges, and more. Anyone who takes the shop operator survey will receive the results. Suppliers and others will also be given the opportunity to share the operator survey in order to obtain access to the full set of results.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

25th Anniversary of National Frozen Yogurt Month

Fro-yo girl here. Happy National Frozen Yogurt Month. This year marks the 25th anniversary of the first National Frozen Yogurt Month. TCBY declared National Frozen Yogurt Month, National Frozen Yogurt Week (the first week of June) and National Frozen Yogurt Day (the first "Sundae/Sunday" in June) back in 1993.

Search Trends

It’s the time of year that I like to geek out and look at frozen yogurt search trends. That is, how often is frozen yogurt searched for on Google. This is roughly speaking, Google’s way to measure interest over time.

Before looking at the trends, my guess is that interest over time in frozen yogurt is still gradually declining since the peak in July 2012.

Guess what? I was right. The decline is pretty gradual since the frozen yogurt category is now mature and mainstream in the largest market, the US. As in previous years, the search volume is seasonal. Fewer people search for frozen yogurt during the winter.

In 2017, the top 5 countries by interest were #1. United States, #2. Canada, #3. Denmark, #4. Greece and #5. Australia. In 2018, frozen yogurt as a search term is the most popular in #1. United States, #2. Canada, #3. Australia, #4. Greece, #5. Denmark. The top two positions have stayed the same for years.

The top search queries in 2018 were #1. “frozen yogurt near me” and #2. frozen yogurt ice cream. People are using Google to find frozen desserts in their area. By US subregion, the number of searches for frozen yogurt was greatest in Washington (particularly the Seattle-Tacoma area), followed by Massachusetts and Arizona. 

Froyo Trends and Musings

Frozen yogurt shops continue to open and to close. It feels like the industry hasn’t come up with anything innovative in awhile and that prices continue to rise. I don’t want to pay over $6 for a snack. I keep my portions small at self-serve shops but I often see people paying $8-$10 for one cup of frozen yogurt. Portions are out of control and there are too many sweet, indulgent flavors inspired by cookies and candy. I like shops that provide small portions of nicely swirled frozen yogurt – yes, I’m talking about Pinkberry’s model. Soft serve ice cream places are following that model but froyo is stuck in a self-serve rut.

In the end, the places that I want to return to are the higher quality shops. I’d like to see healthier options (lower sugar) too. The best frozen yogurt is made in small batches with the best ingredients, from scratch. That said, I’ll always have a weakness for Yogurtland’s Plain Tart, Peanut Butter, and Sumatra Coffee and Pinkberry’s tart flavors.

You know you love me. X0 X0, fro-yo girl

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Last Week of the First National Frozen Yogurt Shop Owner Survey

Fro-yo girl here. The International Frozen Yogurt Association is seeking the input of all owners of foodservice businesses that serve frozen yogurt in the United States. The National Frozen Yogurt Shop Owner Survey asks about shop performance, satisfaction with suppliers, operational practices, management, etc.

The survey is open to anyone who owns a business that serves frozen yogurt in the US. Owners can sign up to receive the survey results while taking the survey. The results will help owners better understand how their shop compares to other shops. On the other hand, owners who do not take the survey will not have free access to the full results.

The anonymous survey takes about 7 minutes to complete, http://tinyurl.com/nationalfroyoshopsurvey

"We created the National Frozen Yogurt Survey to help our members and shop operators by providing them rich data that has never been available before. This the first time a comprehensive survey of both frozen yogurt consumers and shop operators has been conducted. We are very excited to share our findings," said Susan Linton, President of the International Frozen Yogurt Association.
You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

First National Frozen Yogurt Survey Seeks the Input of Froyo Consumers

Fro-yo girl here. Frozen yogurt fans, the first National (US) Frozen Yogurt Survey is your chance to share your feedback about frozen yogurt with frozen yogurt shops across the country. 

This survey is open to anyone over 13 who lives in the US.

Survey participants will be entered into a drawing to win one of eight $25 froyo shop gift cards.* You can choose a gift card from any US froyo shop that sells online gift cards.
The short survey takes about 5 minutes to complete.

Take the survey now, http://tinyurl.com/nationalfroyosurvey

The survey will remain open till September 20, 2017.

Frozen yogurt shop operators and those who are interested in the survey results, the International Frozen Yogurt Association is asking for your help getting the word out about the survey. In return for your help, the IFYA will share the results of the consumer survey with you. To help, simply share IFYA's pinned Facebook post (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl) or Instagram survey post (@intlfroyoassn) by 9/13. After sharing the survey invite, send a direct message with your email address.

The frozen yogurt shop operator survey will launch in September. Anyone who completes the operator survey can sign up to receive the results of that survey. The operator survey will include questions about operations, main challenges, supplier satisfaction and more.

“We created the National Frozen Yogurt Survey to help our members and shop operators by providing them rich data that has never been available before. This is the first time a comprehensive survey of frozen yogurt consumers and shop operators has been conducted. We hope that this will become an annual survey," said Susan Linton, President of the International Frozen Yogurt Association.

For questions about the survey, please contact the International Frozen Yogurt Association at info@internationalfrozenyogurt.com

* NO PURCHASE NECESSARY. Void where prohibited by law. Odds of winning depend on the number of eligible entries received. For complete rules, see: http://internationalfrozenyogurt.com/official-rules-national-frozen-yogurt-consumer-survey-sweepstakes/
You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.