Froyo Shop Owner Survey Reveals the Current State of the Frozen Yogurt Industry

Fro-yo girl here. Last September, the International Frozen Yogurt Association launched the Second National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.

The goals of the survey were to:

• Provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops 
• Help suppliers learn more about how shops felt about their suppliers 
• Provide an overall sense of where the frozen yogurt industry is headed 

Shop Owner Survey Findings

The 2018 findings were very similar to the 2017 findings. Survey respondents were optimistic about the future of their business, though they were concerned about rising costs, finding and keeping good employees, finding new customers, and the seasonality of frozen yogurt demand. They were also fairly satisfied with their suppliers, especially their soft serve mix suppliers.

Two new questions were added at the request of last year's respondents. The questions concerned sampling policies and seasonal hours.

About the Respondents

Sixty-five responses were received from frozen yogurt shop owners. Responses were received from shops located in 20 states, with the most responses from California (12.1%), Michigan (8.6%) and North Carolina (8.6%).

Respondent characteristics:

• 89% are self-serve shops 
• 75% are not part of a franchise 
• 72% had no previous experience managing a foodservice establishment 

Accessing the Survey Results

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of IFYA’s website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Last Days to Take the National Frozen Yogurt Shop Owner Survey

Fro-yo girl here. Time is running out to be part of the Second National (US) Frozen Yogurt Shop Owner Survey. The survey closes at midnight PST on Wednesday, October 17, 2018.

Shop Owners Who Take the Survey Can Find Out How Their Shop Compares

The National Frozen Yogurt Shop Owner Survey is open to anyone who owns a business that serves frozen yogurt in the US. Owners can sign up to receive the survey results while taking the survey. The results will help owners better understand how their shop compares to other shops. This year's results will be compared to last year's results. 

The survey asks about shop performance, satisfaction with suppliers, operational practices, management, etc. The anonymous survey takes about 7 minutes to complete.

Take the survey now: https://goo.gl/forms/1wqf1MQGoW6ROUtC3

Non-Shop Owners Can Share the Survey URL to See the Survey Results

Suppliers and others who are interested in the results but do not own a foodservice business that serves frozen yogurt can receive the survey results by sharing the IFYA's pinned Facebook post (@froyoassociation) about the survey before the survey closes on October 17, 2018. After sharing the post, send the IFYA a private message with your email address.

The survey results should be ready in November 2018.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Announcing the Launch of the Second National Frozen Yogurt Shop Owner Survey

Fro-yo girl here. The Second National Frozen Yogurt Shop Owner Survey, sponsored by the International Frozen Yogurt Association, is now open. The survey includes questions about shop performance, satisfaction with suppliers, operational practices, etc. Coupled with the National Frozen Yogurt Consumer Survey, the shop owner survey results will be used to better understand the frozen yogurt market in the United States. The consumer survey closed on September 19, 2018.

Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is invited to participate. Owners who take the survey will be able to sign up to receive the survey results. The results will help froyo shop owners better understand how their shop compares to other shops. This year’s results will also be compared to last year’s results.

The anonymous survey takes about 7 minutes to complete and can be found at https://goo.gl/forms/1wqf1MQGoW6ROUtC3

The survey will remain open till October 17, 2018.

"We are excited to bring back the National Frozen Yogurt Survey and hope to see even greater levels of participation this year. Our comprehensive surveys of frozen yogurt consumers and shop operators offer insights that can’t be found elsewhere. While we kept most of the questions the same, we added a few based on feedback from last year's respondents. We are eager to see and share the results with others in the frozen yogurt industry," said Susan Linton, President of the International Frozen Yogurt Association.

Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey or retweeting the pinned survey tweet (@froyogirl) before the survey closes.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.