Froyo Shop Owner Survey Reveals the Current State of the Frozen Yogurt Industry

Fro-yo girl here. Last September, the International Frozen Yogurt Association launched the Second National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.

The goals of the survey were to:

• Provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops 
• Help suppliers learn more about how shops felt about their suppliers 
• Provide an overall sense of where the frozen yogurt industry is headed 

Shop Owner Survey Findings

The 2018 findings were very similar to the 2017 findings. Survey respondents were optimistic about the future of their business, though they were concerned about rising costs, finding and keeping good employees, finding new customers, and the seasonality of frozen yogurt demand. They were also fairly satisfied with their suppliers, especially their soft serve mix suppliers.

Two new questions were added at the request of last year's respondents. The questions concerned sampling policies and seasonal hours.

About the Respondents

Sixty-five responses were received from frozen yogurt shop owners. Responses were received from shops located in 20 states, with the most responses from California (12.1%), Michigan (8.6%) and North Carolina (8.6%).

Respondent characteristics:

• 89% are self-serve shops 
• 75% are not part of a franchise 
• 72% had no previous experience managing a foodservice establishment 

Accessing the Survey Results

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of IFYA’s website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Complete Short Frozen Yogurt Survey for a Chance to Win Froyo Gift Cards

Fro-yo girl here. There's still time to be part of the Second Annual National (US) Frozen Yogurt Consumer Survey before time runs out. The survey closes at midnight on Wednesday, September 19, 2018.

For a chance to win froyo gift cards, just complete the short 5 minute survey:
http://tinyurl.com/2ndfroyoconsumersurvey

The survey is open to anyone over 13 who lives in the US. Responses will remain anonymous. One response per person please.

Five winners will be selected. Each winner will receive a $30 froyo gift card to a froyo shop of her choosing. The shop must sell online gift cards.

Be sure to tell your friends and loved ones to take the National Frozen Yogurt Survey too! 

The International Frozen Yogurt Association would like to hear from frozen yogurt consumers across the country about their frozen yogurt consumption, attitudes, and preferences. The results of the survey will be shared with frozen yogurt stores and others in the frozen yogurt industry.

Share the Survey URL to Gain Access to the Survey Results

Anyone who is interested in the survey results simply needs to share IFYA’s pinned Facebook post (https://www.facebook.com/froyoassociation/) by midnight PST on September 19, 2018, and then send a private message with an email address after sharing. * NO PURCHASE NECESSARY. Void where prohibited by law. Odds of winning depend on the number of eligible entries received. For complete rules, see: http://internationalfrozenyogurt.com/second-annual-national-frozen-yogurt-consumer-survey-official-rules/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New Frozen Yogurt Survey Launched, Respondents Have Chance to Win Froyo Prizes

Fro-yo girl here. The National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, is back. 

The consumer survey is now open. All survey participants who respond by September 19, 2018, will be entered into a drawing to win one of five $30 froyo shop gift cards to any US shop that offers online gift cards. The survey is open to anyone over 13 who lives in the US.

The five minute survey has questions about frozen yogurt loyalty, current consumption, future consumption, frozen yogurt attitudes and preferences, and demographics. This year, the IFYA will compare the current results with last year's results. 

Take the National (US) Frozen Yogurt Consumer Survey, http://tinyurl.com/2ndfroyoconsumersurvey

Tell others to take the survey too!

Anyone who is interested in the survey results simply needs to share the survey invitation. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl) or Instagram survey post (@intlfroyoassn) before the survey closes.

For the complete contest rules, visit http://internationalfrozenyogurt.com/second-annual-national-frozen-yogurt-consumer-survey-official-rules/

The Shop Operator Survey

The frozen yogurt shop operator survey will launch in late September, after the consumer survey closes. The shop operator survey will include questions about shop performance and outlook, operations, main challenges, and more. Anyone who takes the shop operator survey will receive the results. Suppliers and others will also be given the opportunity to share the operator survey in order to obtain access to the full set of results.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.