Holsum/Holsom by Yogurtland, New Concept Coming Soon?

Fro-yo girl here. Trademarkia is an interesting site which allows you to search for trademarks. Current and expired trademarks are searchable.

On April 3, 2020, Yogurtland Franchising, Inc. filed a US federal trademark registration for HOLSOM BY YOGURTLAND and HOLSUM. Holsom by Yogurtland and Holsum are trademarks for a restaurant concept “featuring bakery products, acai bowls, yogurt, frozen yogurt, frozen yogurt toppings, coffee, tea and smoothies.”

Could Yogurtland be planning a name change to reflect an expanded menu? Or will Holsom/Holsum be a related concept? Yogurtland has already served all the items listed on the trademark application – not chain-wide but in a few test stores. I miss those croiffles!

Do you like the name Holsum or Holsom? I don’t…but I’m biased against non-standard spellings. Holsum/holsom conveys a sense that the offerings are healthy though. I guess Wholesome was already taken? Nourish, Nourished, Be Nourished are taken. Maybe Y Nourish? Orange Leaf had Purpose, a Snackery, which was a cute name.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

The Rise and Fall of Purpose Snackery

Purpose Snackery, Milton, Georgia

Fro-yo girl here. Plenty of froyo shops close, but Purpose Snackery caught my eye back when it opened in August 2017 in Milton, Georgia at 12630 Crabapple Rd., Ste 100 inside Crabapple Market. The concept from Remarkable Brands LLC was different (focused on serving wholesome snacks from purpose-driven brands, including Orange Leaf Frozen Yogurt) and the images very cute and modern. Georgia Franchise Group was the Territory Developer. They hoped to create a new franchise but only had two locations.

When the first location opened, they served flatbreads, toasts, smoothies, coffee, handcrafted soda and self-serve Orange Leaf froyo with toppings. They charged by froyo cup size not weight. Here’s their own description:

"At Purpose Snackery®, we recognize that America has become a nation of snackers, so we have created a snack shop that offers a little something for everyone. With a variety of wholesome grab-n-go snacks, signature baked Snackbreads™, a selection of frozen desserts fueled by Orange Leaf Frozen Yogurt®, and specialty craft sodas and coffee drinks from EOTE Coffee Company®, Purpose Snackery is your one-stop snacking destination."

"Through our shared vision of having a purpose beyond profit, Purpose Snackery™ works with local, regional and national purpose-driven brands to provide a variety of wholesome grab-n-go snacks, signature baked Snackbreads™, a selection of frozen desserts and specialty cold brew coffee drinks."

Cute posts continued for about two years. Early in 2018 or even late 2017, they stopped carrying frozen yogurt and switched to soft serve gelato (sad face). Purpose opened another location inside Airborne Canton Aerial Adventure Park in the fall of 2018.

The last FB post from Purpose Snackery was in March 2019. The last Instagram post from Purpose Snackery was in June 2019. The post said that they were making changes to the Milton location. The Purpose Snackery trademark was filed by Orange Leaf Holdings and abandoned in late 2017. The Purpose Snackery website disappeared. Airborne closed permanently due to COVID-19 and so did the Purpose Snackery inside. RIP.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.