The results of the National Frozen Yogurt Consumer Survey are in. Back in September 2023, the International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they're looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc. The survey is conducted annually to measure trends over time.
Consumer Survey Findings
There were 771 survey responses. About 56% of the respondents were female, 43% male; 77% of respondents were between 18-34 years old; 77% of respondents reported having children under 18 in the household, with one child being the most common (45.62% of respondents).
Froyo shop visit frequency and loyalty have changed little since 2022. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not. However, value is a growing concern among respondents.
Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Pinkberry ranked #1. The most important froyo shop attribute was quality froyo; cleanliness was no longer in the top 3.
Availability of Results
The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com
About the International Frozen Yogurt Association
The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com/ for additional information.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Fro-yo girl here. It’s estimated that anywhere from 70-80% of frozen yogurt consumers are female. With so many female customers, it’s not surprising that many frozen yogurt shops are designed to appeal to women. Witness the number of shops decorated in white and pink, cutesy logos, and pictures of fruit.
However, a few shops are bucking the trend with masculine daddy/bro/dude names like Daddy Yo’s, Yo Daddy, Yogurt Brothers, YoBro, and Dude Where’s My Yogurt. Then there are shops named after men, like YoJohnny, Eddie’s Frozen Yogurt, Uncle Gussy’s and Uncle Buck’s. Surf inspired shop names like Surf’N Yogurt and Big Kahuna Yogurt also have masculine appeal. Huddles in Indianapolis, which is owned by the daughter of the Colts owner, shows Colts games and sells Colts apparel. CUPS Frozen Yogurt takes a different sexier approach and is being called the Hooters of frozen yogurt.
These shops have differentiated themselves with their names and décor, but are they different from other frozen yogurt shops? Or is the difference in name only? It looks like their yogurt and toppings are the same as other frozen yogurt places. Yo Daddy is somewhat different because it also offers beer and wine which is unusual for a frozen yogurt establishment.
For a laugh, check out Conan’s Brozen Brogurt video, which is a spoof on what a manly frozen yogurt and manly toppings: http://teamcoco.com/video/brozen-brogurt-the-frozen-yogurt-just-for-bros
Supermarkets are starting to carry yogurt products that can be classified as Man Foods.
ProYo high protein frozen yogurt, launched on the West Coast in March 2013, is set for a national rollout in grocery stores next year.
In case you haven’t heard, there is a Greek yogurt for men, called Powerful Yogurt. Powerful Yogurt, “the first yogurt in the U.S. designed for a man’s health and nutrition needs” features images of toned torsos reminiscent of a razor or protein powder commercial.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
