National Frozen Yogurt Consumer Survey Results Announced

 

The results of the National Frozen Yogurt Consumer Survey are in. Back in September 2023, the International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they're looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc. The survey is conducted annually to measure trends over time.

Consumer Survey Findings

There were 771 survey responses. About 56% of the respondents were female, 43% male; 77% of respondents were between 18-34 years old; 77% of respondents reported having children under 18 in the household, with one child being the most common (45.62% of respondents).

Froyo shop visit frequency and loyalty have changed little since 2022. And while some respondents said they had reduced froyo consumption due to higher prices, the majority had not. However, value is a growing concern among respondents.

Respondents liked most of the major frozen chains in the US. When asked about their favorite shop, Pinkberry ranked #1. The most important froyo shop attribute was quality froyo; cleanliness was no longer in the top 3.

Availability of Results

The full results are also available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. Visit the IFYA website, http://internationalfrozenyogurt.com/ for additional information.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Last Days of the National Frozen Yogurt Consumer Survey, Five Respondents Will Win Froyo Gift Cards

Fro-yo girl here. If you visit froyo shops and you’re over 13 in the US, take the National Frozen Yogurt Consumer Survey. All eligible survey respondents will be entered into a random drawing to win one of five $25 froyo shop gift cards to any US shop that offers online gift cards. Winners will be selected in a random drawing and can choose their froyo gift card. One entry per person. 

Take the 7-minute survey at tinyurl.com/2023froyosurvey

The short survey, sponsored by the International Frozen Yogurt Association, asks about your current froyo consumption and preferences. The survey results will be shared with frozen yogurt shops and others in the frozen yogurt industry. 

The survey closes at midnight PST on Saturday, September 30, 2022.

Winners will be contacted via email and announced on the IFYA Facebook page (https://www.facebook.com/froyoassociation/) by October 7, 2023 If any prizes are unclaimed by October 14, 2023, alternate winners will be selected from the eligible entries until all the prizes are awarded. 

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Take the National Frozen Yogurt Consumer Survey for a Chance to Win Froyo Prizes

Fro-yo girl here. The 2023 National Frozen Yogurt Consumer Survey, sponsored by the International Frozen Yogurt Association, is now open. It's open to anyone over 13 who visits frozen yogurt shops in the US. The 7-minute online survey is about your froyo attitudes, preferences, and behavior.

Complete the online froyo survey by midnight Pacific Time on September 30, 2023 for a chance to win one of five $25 froyo shop gift cards. Winners can choose a gift card from any froyo shop in the US that sells online gift cards. 

Winners will be selected based on a random drawing. One entry per person please.

Take the short survey at http://tinyurl.com/2023froyosurvey

The survey results will be shared with frozen yogurt shops and others in the frozen yogurt industry to help shape the future of the industry.

Tell others to take the survey too!

The complete contest rules are available on our website.

Want to See the Results?

Anyone who is interested in receiving the survey results simply needs to share the survey invitation using a public profile. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl), or Instagram survey post (@froyoassociation) before September 28, 2023. Then, after sharing the post, send the IFYA a direct message with your email address. Your profile must be public.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.