National (US) Frozen Yogurt Shop Owner Survey Now Open, Take Survey & Get the Results

Fro-yo girl here. The National Frozen Yogurt Shop Owner Survey, sponsored by the International Frozen Yogurt Association, is now open.

Who Should Take the Survey

Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is encouraged to participate. Owners who take the survey will be able to sign up to receive the survey results while taking the survey. The results will help froyo shop owners better understand how their shop compares to other shops. This year’s results will also be compared to last year’s results. The results should be available in November.

The National Frozen Yogurt Shop Owner Survey asks shop owners about shop performance, satisfaction with suppliers, operational practices, management practices, outlook, profitability, etc. 

The anonymous online survey takes about 7 minutes to complete and can be found at https://tinyurl.com/2022froyoowner

The survey will remain open from now till midnight PST on November 6, 2022.

When you take the survey and provide your email address, your email address will only be used to send you the results. Your email address will not be shared with others and the IFYA will only contact you once, to share the results.

How to See the Results Without Taking the Survey

Suppliers and others who are interested in the results but do not own a frozen yogurt store or are not in the US can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey, reposting the Instagram post about the survey (@froyossociation) or retweeting the pinned survey tweet (@froyogirl).

Only foodservice business owners who participate in the current National Frozen Yogurt Shop Owner Survey, those who share the survey URL, and IFYA advisory board members will have free access to the full results of the shop owner survey. IFYA members will have free access to a limited set of results.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at internationalfrozenyogurt.com

. The IFYA is the independent voice of the frozen yogurt industry.

Results of the 2021 National Frozen Yogurt Consumer and Shop Owner Surveys

Fro-yo girl here. The results of the annual National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, are in. There were two survey versions, one for frozen yogurt consumers and another for frozen yogurt shop owners. The consumer survey was open in September and the shop owner survey in October. 

The purpose of the surveys was to better understand the state of the US frozen yogurt market from the perspective of consumers and shop owners. The results were also compared with last year’s results to capture trends over time.

The National Frozen Yogurt Shop Owner Survey and the National Frozen Yogurt Consumer Survey are the only national surveys to address the state of the frozen yogurt industry from viewpoint of customers and shop owners. The shop owner survey provides shop owners with benchmarks for assessing how they compare to other shops.

Frozen Yogurt Consumer Survey

This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future consumption (including what might make them visit froyo shops more often), and attitudes. There were 255 responses received from 44 states. The respondents were younger this year.

Interestingly, the 2021 survey found that respondents had returned to consuming froyo at the same frequency as before the pandemic. Cleanliness, which was the most important shop attribute in 2020, was #2 in 2021. When asked about their favorite shop, Pinkberry ranked #1. Concern with cost/value was mentioned more often this year. We found some lingering effects of the pandemic but also a return to pre-pandemic behaviors and attitudes.

The full results are available for $150. To order the report or for more information, please contact info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only Resources section of our website.

Frozen Yogurt Shop Owner Survey

Last month, we launched the 2021 National Frozen Yogurt Shop Owner Survey. The anonymous online survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. We added two new questions, one about profitability and another about pricing.

The typical respondent owned one frozen yogurt shop and was not part of a franchise. The respondent/owner was also usually the main manager of the business. Thirty-two responses were received.

We found that most shops had returned to self-serve and recovered from the pandemic. Respondents were very concerned about rising costs. One in three respondents reported that they lost money during 2020. Most are satisfied with their soft serve machines and soft serve mix suppliers.

The full results are available for $150. To order the report or for more information, please contact at info@internationalfrozenyogurt.com.

Survey respondents received the full survey results. A limited set of results is available for IFYA members in the members only Resources > IFYA Research section of the IFYA website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Last Call For Shop Owners to Participate in the National Frozen Yogurt Shop Owner Survey

Fro-yo girl here. The National Frozen Yogurt Shop Owner Survey, sponsored by the International Frozen Yogurt Association, is a short, anonymous online survey for froyo shop owners in the US. It was created to help shop owners learn about how they're doing relative to other froyo shops. 

The survey asks about shop performance, satisfaction with suppliers, operational practices, management, etc. Anyone who takes the survey will also receive the full results. The survey closes at midnight PST on Sunday, October 31.

Take the survey now: https://tinyurl.com/2021froyoowner

The 2021 shop owner survey results should be available next month.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Calling All US Froyo Shop Owners: The National Frozen Yogurt Shop Owner Survey is Now Open

 

Fro-yo girl here. The National Frozen Yogurt Shop Owner Survey, sponsored by the International Frozen Yogurt Association, is now open.

Who Should Take the Survey

Anyone who owns a frozen yogurt shop or a business that serves frozen yogurt in the US is invited to participate. Owners who take the survey will be able to sign up to receive the survey results while taking the survey. The results will help froyo shop owners better understand how their shop compares to other shops. This year’s results will also be compared to last year’s results. The results should be available in November.

The National Frozen Yogurt Shop Owner Survey asks shop owners about shop performance, satisfaction with suppliers, operational practices, management practices, outlook, etc. This year's survey includes new questions about profitability and pricing.

The anonymous online survey takes about 7 minutes to complete and can be found at https://tinyurl.com/2021froyoowner

The survey will remain open from now till midnight PST on Sunday, October 31, 2021.

How to See the Results

Suppliers and others who are interested in the results but do not own a frozen yogurt store can receive the survey results by sharing IFYA’s pinned Facebook (@froyoassociation) post about the survey, reposting the Instagram post about the survey (@froyossociation) or retweeting the pinned survey tweet (@froyogirl).

Only foodservice business owners who participate in the current National Frozen Yogurt Shop Owner Survey, those who share the survey URL, and IFYA advisory board members will have free access to the full results of the shop owner survey. IFYA members will have free access to a limited set of results.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Results of the 2020 National Frozen Yogurt Survey for Consumers & Shop Owners

Fro-yo girl here. The results of International Frozen Yogurt Association’s annual National Frozen Yogurt Survey are in. There were two survey versions, one for frozen yogurt consumers and another for frozen yogurt shop owners. The consumer survey was open in September and the shop owner survey in October.

The purpose of the surveys was to better understand the state of the US frozen yogurt market from the perspective of consumers and shop owners. This year’s surveys were modified to account for the coronavirus pandemic. The results were also compared with last year’s results to capture trends over time.

Frozen Yogurt Consumer Survey

All frozen yogurt consumers in the US over 13 years old were invited to share their thoughts about frozen yogurt by taking the short online survey. There were 205 responses.

The consumer survey was designed to measure loyalty, brand attitudes, frozen yogurt preferences, preferred shop attributes, current and future consumption, and demographics. New questions were added about the coronavirus pandemic. A few questions were removed.

While the 2019 results were quite similar to the 2018 results, the 2020 results showed some interesting differences. Some of the changes are likely attributable to the coronavirus pandemic. For example, cleanliness was rated the most important froyo shop attribute for the first time. When asked what froyo shops might do to increase visit frequency, the most popular write-in response was safety. The survey questions were modified to take into account the coronavirus pandemic. Approximately 86% of people reported consuming less froyo during pandemic. The results reveal how many respondents are comfortable with self-serve, why they consumed less, how they felt about the safety of self-serve, how often they visited froyo shops before the pandemic vs. last month, etc.

Loyalty as measured by going to a shop more than 75% of the time for froyo, declined. We also measured loyalty in other ways. Major chains accounted for 85% of respondents' favorite shops, with Yogurtland leading the way, followed by a tie for 2nd between Pinkberry and Orange Leaf.

Frozen Yogurt Shop Owner Survey

The shop owner survey was also an anonymous online survey. The survey asked frozen yogurt shop owners in the US about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. New questions were added to account for the coronavirus pandemic.

The main goals of the shop owner survey were to provide shop owners with benchmarks to assess how they compare to other frozen yogurt shops and provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time. Respondents were provided with the full results.

Thirty-nine responses were received from frozen yogurt shop owners. Responses were received from shops across the country, with the most responses from California. Most respondents were owners of independent froyo shops who owned one shop.

Respondents reported higher levels of concern than previous years about costs, finding employees, finding customers, etc. This year, the #1 concern was keeping employees and customers safe. The impact of COVID-19 has been devastating, with almost half reporting sales are off over 50% in the first nine months of 2020 (vs. first nine months of 2019). We also asked about their future outlook and plans. 

Accessing the Survey Results

The full results are also available for $150 per report. To order reports or for more information, please contact info@internationalfrozenyogurt.com.

A limited set of results is available for IFYA members in the members only Resources section of the IFYA website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.