Pressed Brings Back Original Vanilla Freeze

 

Fro-yo girl here. Back in August, I reported that Pressed had introduced a new reformulation of the Vanilla Freeze flavor to make it creamier and thicker. I preferred the old formulation and the people that I heard from felt the same way.

I visited Pressed and was told that they brought back the original Vanilla Freeze! What great news. I’ll have to get one soon.

The new reformulation was renamed Sweet Cream.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Pressed Reformulates Freeze

 

Fro-yo girl here. Sometimes change isn’t for the better. I’ve eaten probably a hundred cups of Pressed Freeze over the years and Vanilla Freeze was my favorite. Yes, it was icy and a bit gritty but it was also natural tasting, with minimal ingredients, and it had a clean, not too sweet taste.

Recently I ordered Vanilla Freeze and it wasn’t the same. They reformulated Vanilla Freeze “for a creamier taste” and “better mouthfeel.” It’s still an all-natural, plant-based product but they added more ingredients. The old Vanilla Freeze was made with almond, dates, sea salt, and vanilla.

Vanilla Freeze now has coconut milk, oat flour, tapioca syrup, agave syrup, citrus fiber, etc. It’s not as clean as it used to be (they’ve added a lot more ingredients). One serving is now 260 calories with 12g total fat, 36g total carbs, and 16g of total sugars.

Vanilla Freeze: The reformulated Vanilla Freeze tastes sweeter. It’s also thicker, creamier, and not as clean. The sweetness overwhelmed the flavor of the toppings. I’m going to stick to the juices and nut milks.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

FRO Truck, The First Sustainable, Self-Powered Food Truck

 

strawberry FRO

FRO truck interior

toppings

FRO truck

Fro-yo girl here. FRO is a vegan soft-serve truck that launched in 2019 in Los Angeles. The truck claims to be the first sustainable, self-powered food service vehicle; it runs on solar batteries. It houses one soft serve machine.

While the truck says “self-serve pressed freeze”, it isn’t self-serve. They had two fruit flavors during my visit, mango and strawberry. The truck also says they serve a product that is organic, vegan, gluten-free, cold-pressed juice. The soft serve made with fresh fruit, water, and coconut milk. It is not frozen yogurt.

The cup was $7, and $3 more for toppings.

Available toppings: gummy bears, coconut, Tajin gummies, coconut, Tajin

Strawberry Fro: Fro is softer and smoother than Pressed Juicery’s Freeze. Tasted like a strawberry popsicle. It was sweeter than I expected though no sugar was added. I could see strawberry seeds. It didn’t have as clean of a finish/aftertaste as Pressed Freeze. Also, the portion was too big (would prefer a smaller size). I got tired of eating it because it was so sweet. Tangy toppings would have helped but I didn’t like the toppings they had. The toppings and the soft serve reminded me of a Mexican style fruit cart vendor. I still prefer Pressed Juicery Freeze.

Find FRO by following them on Instagram, IG @getfrola. The truck is available for special events.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New Pressed Freeze Flavor: Mint Freeze

Fro-yo girl here. Pressed has been introducing so many new Freeze flavors this year. Wow. The newest flavor is Spirulina Mint which is made with better for you ingredients: agave syrup, coconut cream, almonds, mint natural flavor, sea salt, and spirulina extract. Spirulina is a blue-green algae that’s rich in vitamins and minerals.

Mint Freeze: It’s icier and the mint flavor wasn’t as strong as I expected. The soft serve had tiny yellow bits throughout and I’m not sure what they were. Spirulina? It was sweet and refreshing without tasting like toothpaste. It wasn’t bad but the Pumpkin Freeze was much better.

Pressed has a new seasonal sundae called Mint Chocolate Chip. It’s made with Mint Freeze and topped with chocolate chips and cacao drizzle.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Pressed Pumpkin Freeze Returns, Try the Spiced Pumpkin Pie Freeze Sundae

 

Fro-yo girl here. Pressed first introduced Pumpkin Freeze in 2019. I remember liking it then but the texture was off (too melted, too gritty). Shame. Well, Pumpkin Freeze is back. I was told that it’s been tweaked to be creamier than before. And my experience backs up that statement. It’s really good! The spices aren’t overpowering and you can really taste the pumpkin. Plus, it’s not so sweet. The texture was thick and smooth this time!

Pressed is recommending the Spiced Pumpkin Pie Freeze Sundae: Pumpkin Freeze with granola butter and pecan pralines. Sounds good but I loved Pumpkin Freeze with my favorite Pressed topping, almond butter, plus the pecan pralines and snickerdoodle cookie crumble. Crunchy, creamy, nutty and delightful!

Pumpkin Freeze ingredients: Water, Pumpkin Puree, Maple Syrup, Almonds, Vanilla Extract, Ground Cinnamon, Ground Nutmeg.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New Pressed Freeze Flavor, Ube

 

Fro-yo girl here. Pressed has been very busy this year, introducing lots of new Freeze flavors. The newest Freeze flavor is Ube. It’s plant-based and made with ube, coconut cream, almonds, agave, tapioca, etc.

Ube Freeze: It was sweet and creamy, but also too soft. It seemed to melt right away and didn’t seem very cold. The texture was interesting too, with bits of tapioca. It was like having a lightly sweet cold pudding; the flavors of the coconut and ube were complementary. Recommended toppings: blueberries, almond butter, granola.

Ube has been a pretty popular froyo flavor, with Ube froyo offered by Yogurtland, Red Mango Philippines, Pinkberry Philippines, Yoh Froz (Philippines), Yoga-urt, Rosy Yogurt, etc. As you can see, it’s particularly popular in the Philippines.

Vanilla Freeze is still my favorite.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New Pressed Freeze Flavor: Supercharged Snickerdoodle

Fro-yo girl here. Pressed has been introducing lots of new Freeze flavors this year. The latest is Supercharged Snickerdoodle Freeze which available as a sundae with snickerdoodle cookie crumble and a drizzle of chocolate.

Supercharged Snickerdoodle Freeze is plant-based (vegan) and made with coconut cream, spinach puree, coconut oil, almonds, cinnamon, vanilla extract, sea salt, and spirulina extract. I tried it and it was way too sweet; and I love snickerdoodle cookies. I couldn’t order a cup of it. The cinnamon was very pronounced but not the spinach. It wasn’t as icy as some of the other Freeze flavors but whoa, so sweet. I know it’s not refined sugar but they do sweeten it with brown rice syrup and agave.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New Pressed Freeze Flavor, Passion Fruit

 

Fro-yo girl here. Pressed has a new Freeze (plant-based soft serve) flavor: Passion Fruit. It’s coconut milk-based and vegan. I tried it and it was very tangy (their tangiest flavor yet) and flavorful but the texture was too loose and runny. Their blueberry flavor was too runny as well. And the Rose flavor. Too bad because it tasted great – like passion fruit juice. Recommended toppings: Vegan gummy bears and coconut.

Passion Fruit Freeze is available for a limited time.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Pressed Juicery Introduces New Flavor, Blueberry & A New Sundae

Fro-yo girl here. Pressed introduced a new Freeze (their plant-based soft serve) flavor on July 4th. Blueberry Freeze is made with a base of oat milk, coconut cream, blueberry puree, sea salt, and sweet corn flavor. It’s plant-based, vegan, and all-natural. The Summer Berry Crunch sundae is Blueberry Freeze topped with granola butter, blueberries, and corn flakes.

Blueberry Freeze: It’s less icy than the other Freeze flavors but softer (at least the serving I received was much softer than usual). I couldn’t taste the corn, coconut, or oat milk but I could taste blueberries. It was slightly tangy and fairly sweet but not in an unpleasant or cloying way. Recommended toppings: Blueberries, chocolate chip cookie crumble, and almond butter.

Blueberry Freeze is available only for two weeks.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New Pressed Freeze Flavor, Rosé, New Golden Rosé Freeze Sundae, and New Beverages

Fro-yo girl here. Pressed has a few new beverages: Saffron Badam, Horchata Azul, and Morir Soñando. I love Saffron Badam, which features an almond and walnut base, with curry, saffron and ground cardamom. It tastes like the badam milk I got from the Indian store only better.

There’s also a glamorous new Freeze flavor, Rosé, and a glamorous new topping, gold dust. The Golden Rosé Freeze Sundae which features Rosé Freeze, strawberries, cacao drizzle, and a sprinkle of gold dust. Rosé Freeze is made with strawberry puree, apple puree, agave, and rosé wine flavor. It’s non-alcoholic.

Rosé Freeze: I’ve never had Rosé so I’m not sure what it tastes like – but Rosé Freeze was thick and surprisingly sweet. It tasted like a strawberry peach sorbet to me though it isn’t made with peaches. Vanilla Freeze is still my favorite even though it’s icier than Rosé Freeze. It also tastes cleaner than Rosé Freeze. Try the gold dust though – it’s a fun topping!

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Pressed Juicery New Freeze: Dragon Fruit

Fro-yo girl here. It’s been awhile since Pressed came out with a new Freeze flavor – Blood Orange was the last new flavor and that was released in January 2020. They also introduced acai bowls in July 2020; the acai which comes out of the soft serve machine, so it’s a lot like Freeze.

Dragon Fruit Freeze is available as a Freeze (with toppings) or as a smoothie bowl (same product – it either comes in a cup or a bowl). The soft serve has a beautiful blush pink color. It’s much creamier and smoother than the Freeze flavors that are made with almond milk. Dragon Fruit Freeze is made with oat milk, dragon fruit puree, coconut cream, mango puree, strawberry puree, agave, monk fruit, lemon juice, pea protein, and sea salt. Dragon fruit doesn’t have a strong flavor, so I mostly tasted the mango and coconut. There was another taste and I was tempted to say that dragon fruit tastes like strawberry, only I see that they added strawberry to Dragon Fruit Freeze (I didn't know that there was strawberry when I tasted Dragon Fruit Freeze). Anyway, it was sweeter than I expected and did not have any tang. I think people will like the creaminess of Dragon Fruit Freeze.

Ingredients: Oat Milk (Water Oat Flour, Natural Flavor), Red Dragon Fruit Puree, Coconut Cream, Mango Puree, Strawberry Puree, Agave, Monk Fruit (Erythritol, Monk Fruit Extract), Lemon Juice, Pea Protein, Sea Salt.

Dragon Fruit Freeze is available while supplies last for a limited time.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Pressed Juicery New Acai Bowls & Price Increase

Fro-yo girl here. Pressed Juicery is now offering new Acai Pressed Bowls at select locations. I spotted the bowls at the Americana at Brand in Glendale, CA. There were three types of acai bowls: Original, Power, and Superfood. You can also design a custom bowl. The acai bowls are $9.75 or $8.75 for members. The acai is dispensed from their soft serve machines.

The acai base is made with oat milk, coconut cream, pea protein, and banana puree. Since I detest bananas, I didn’t get one. Samples are not allowed at this time, due to the coronavirus.

I also noticed a slight price increase for Pressed Freeze. Toppings (up to 3) used to be $1 and now they’re $1.50. One sign said the size 1 Freeze is $5.50 but another sign said $5. I guess one sign is old but both were up at the same time.

Meanwhile, I spotted Pressed Frozen at Gelson’s in La Canada Flintridge, CA.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New at Pressed Juicery: Frozen Non-Dairy Dessert (No, It’s Not Freeze)

Fro-yo girl here. I was at Pressed Juicery in Old Town Pasadena picking up a green juice this week when I spotted a new product that Pressed hasn’t mentioned on social media yet. It’s their new plant-based ice cream, aka frozen non-dairy dessert. They describe it as “a creamy plant-based blend of coconut cream and almonds.” There are three flavors: Vanilla, Strawberry, and Matcha, and two sizes, large/ pints (16 oz) and small/ single serve (5.3 fl oz). They’re stored in the store’s freezer. A small size was $5 with membership. A pint is $8 with membership.

* Vanilla Frozen Non-Dairy Dessert: Unlike Pressed Juicery Freeze, the non-dairy has coconut cream and it’s sweetened with maple syrup instead of dates. Also, it has thickeners (natural ones): tapioca and xanthan gum. And, it's not soft serve. However, the list of ingredients is still short and it’s all natural. While water is the main ingredient, the frozen dessert was not icy or watery. This is due to the richness of the coconut cream. The coconut cream flavor dominated the other flavors but it also made the product rich and creamy. The coconut cream flavor lingers on the palate. I thought it was very good though I found it sweeter than necessary. I still prefer the lightness of Freeze. The frozen non-dairy dessert is richer and heavier.

Ingredients (Vanilla): Water, coconut cream, maple syrup, tapioca, coconut oil, ground almonds, vanilla extract, salt, xanthan gum.

One serving is 250 calories, 12g total fat, 35 total carbs, and 21g sugars.

I wonder what the frozen non-dairy dessert would be like as a soft serve? Anyway, it’s definitely worth trying. If they put Freeze in the freezer, I’m sure it would be too hard and icy.

You know you love me. X0 X0, fro-yo girl.

* PRESSED JUICERY: 59 E Colorado Blvd, Pasadena, CA 91105

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.