Fro-yo girl here. I just received a promotional email from Pressed Juicery about a Pressed Freeze happy hour. It’s been a long time (a year?) since I had Pressed Freeze, even though I used to get them regularly. I had a Pressed Membership, did a few juice cleanses, and enjoyed the juices on a regular basis.
A few months ago, I noticed that the Pressed Juicery at the Shops at Santa Anita closed and was replaced by Bacio di Latte. I didn’t realize that they had closed in Pasadena, Glendale, Studio City, downtown LA, etc. I think the closest one now is at The Grove – and that’s not close. They also closed stores in Austin, Seattle, Sacramento, Dallas Fort Worth, Washington DC, etc.
I read that they planned to close most of their retail locations and focus on ghost kitchens and wholesale. If that’s true, I wonder if Freeze is going to phased out. I did enjoy the Vanilla Freeze and Pumpkin Freeze. The best topping was the almond butter. I liked how Freeze was made with a few simple ingredients and no refined sugar. It had a clean flavor.
They kept trying to change the Vanilla Freeze flavor to make it creamier, but many people preferred the original formulation. They just changed Vanilla Freeze again.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Fro-yo girl here. Back in August, I reported that Pressed had introduced a new reformulation of the Vanilla Freeze flavor to make it creamier and thicker. I preferred the old formulation and the people that I heard from felt the same way.
I visited Pressed and was told that they brought back the original Vanilla Freeze! What great news. I’ll have to get one soon.
The new reformulation was renamed Sweet Cream.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Fro-yo girl here. Sometimes change isn’t for the better. I’ve eaten probably a hundred cups of Pressed Freeze over the years and Vanilla Freeze was my favorite. Yes, it was icy and a bit gritty but it was also natural tasting, with minimal ingredients, and it had a clean, not too sweet taste.
Recently I ordered Vanilla Freeze and it wasn’t the same. They reformulated Vanilla Freeze “for a creamier taste” and “better mouthfeel.” It’s still an all-natural, plant-based product but they added more ingredients. The old Vanilla Freeze was made with almond, dates, sea salt, and vanilla.
Vanilla Freeze now has coconut milk, oat flour, tapioca syrup, agave syrup, citrus fiber, etc. It’s not as clean as it used to be (they’ve added a lot more ingredients). One serving is now 260 calories with 12g total fat, 36g total carbs, and 16g of total sugars.
Vanilla Freeze: The reformulated Vanilla Freeze tastes sweeter. It’s also thicker, creamier, and not as clean. The sweetness overwhelmed the flavor of the toppings. I’m going to stick to the juices and nut milks.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
