Fro-yo girl here. Sometimes change isn’t for the better. I’ve eaten probably a hundred cups of Pressed Freeze over the years and Vanilla Freeze was my favorite. Yes, it was icy and a bit gritty but it was also natural tasting, with minimal ingredients, and it had a clean, not too sweet taste.
Recently I ordered Vanilla Freeze and it wasn’t the same. They reformulated Vanilla Freeze “for a creamier taste” and “better mouthfeel.” It’s still an all-natural, plant-based product but they added more ingredients. The old Vanilla Freeze was made with almond, dates, sea salt, and vanilla.
Vanilla Freeze now has coconut milk, oat flour, tapioca syrup, agave syrup, citrus fiber, etc. It’s not as clean as it used to be (they’ve added a lot more ingredients). One serving is now 260 calories with 12g total fat, 36g total carbs, and 16g of total sugars.
Vanilla Freeze: The reformulated Vanilla Freeze tastes sweeter. It’s also thicker, creamier, and not as clean. The sweetness overwhelmed the flavor of the toppings. I’m going to stick to the juices and nut milks.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
4 comments:
do you think they might go back to the original taste
Maybe, if enough people tell them they prefer the old recipe. Or sales of Freeze fall dramatically.
- FYG
thank you sm for this post i was deviated when i heard they reformulated:(( i personally loved the texture and how simple the ingredients were! ughhh so sad! ps i love your website/blog concept of reviewing and keeping up with froyo in California☺️
they went back!
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