Loving Cup Quietly Closes OG Location in Russian Hill, San Francisco

Fro-yo girl here. Loving Cup closed the original location in Russian Hill earlier this summer. No announcement was made, so I’m not sure exactly when it closed. The last reviews were written in June 2023. I hadn’t visited that location for many years since the other ones were more convenient.

Loving Cup opened 2356 Polk St. in late 2008, back when the tart froyo craze had taken over San Francisco. Loving Cup offered something different from other froyo shops because the froyo was mix-in style. Customers selected a size, a base (chocolate, vanilla or non-dairy), and mix-ins. The associate would hand churn everything together using a machine. They also sold rice pudding.

In late 2018, the owners of La Boulangerie acquired Loving Cup. As fans of Loving Cup, Pascal Rigo and Nicolas Bernadi hoped to open 100 locations in a few years. They also talked about adding Loving Cup to a few La Boulangerie locations.

As of September 2023, there are three Loving Cup locations, two in San Francisco (608 Divisadero St, 2201 Union St.) and one in Marin County. Apizza in San Francisco also serves Loving Cup. I haven’t heard anything about Loving Cup in La Boulangerie since 2018. Loving Cup has gone quiet as well. Their last Facebook post was in April 2020 and the last Instagram post in May 2021.

La Boulangerie has five remaining locations. The location in San Francisco's FiDi district that served Loving Cup has closed in 2020 or 2021.

You know you love me. X0 X0, fro-yo girl.

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