Thursday, September 7, 2023

Yogurt Stop To Close After 15 Years in West Hollywood





Fro-yo girl here. The owners of Yogurt Stop in West Hollywood announced that the shop will close on October 2, after fifteen years. They wrote the following on Instagram, “THANK YOU for 15 unbelievable and amazing years!!! When we opened January 2nd, 2009, YOU made us a healthy business. For the past 15 years, YOU kept us healthy. Because of YOU, we are able to close our doors a healthy business. Our last day of operation will be October 2nd, 2023. Again, thank you for all your support throughout the years. We’ve made many friends and are so grateful. We couldn’t have done it without you. We love you so much! XXX, Marta & Shoshana (and Elf).”

The shop is closing because the landlord chose not to renew the lease and would not give the owners the option to sell and extend the lease to a potential buyer of the business. The owners have had multiple issues with the landlord over the years. Back in 2019, an attorney for the landlords sent the Yogurt Stop owners a Cease-and-Desist letter because Yogurt Stop was selling items other than yogurt. When the owners of Yogurt Stop found a viable buyer, the landlords declined the buyer. It was known several years ago that Yogurt Stop would not be able to renew the lease. They even posted a sign about it at the shop.

It’s been many years since my last visit to Yogurt Stop because it’s nearly impossible to find parking in West Hollywood. I don’t even want to try to find parking most of the time. But I had to visit one last time and I was actually able to find parking a few blocks away in a residential neighborhood. It looked like I remembered only with a lot more snacks for sale. They had some interesting toppings like a UK candy and popcorn drizzled with chocolate. I got a cup of Peanut Butter Princess froyo with peanut butter chips.

Back in 2011, I wrote, “* YOGURT STOP (8803 Santa Monica Blvd., West Hollywood, CA): the fiercest fro-yo shop I've ever been to - filled with attitude. The fro-yo flavors have the best names, like I'm Coming Out Cake Batter, Lezbionic Tonic, and Milk My Harvey Chocolate. And they have plenty of best of fro-yo awards too. The toppings bins are overflowing and the fro-yo tastes great. They also encourage sampling unlike some self-serve fro-yo places. Fun!”

The Yogurt Stop owners describe the concept: “Yogurt Stop built itself on the simple concept of offering superior frozen yogurt, delicious toppings, including many baked in-house and locally sourced fresh fruit and other frozen delights in a fun-filled chilled-out environment. We set out to create not only a self-serve frozen yogurt shop, but an experience where friends, family, co-workers and citizens of the world could come together in a community setting. Yogurt Stop prides itself in providing each guest with prompt, professional, friendly and courteous service.”

There is a for lease sign on the exterior of the shop.

* YOGURT STOP: 8803 Santa Monica Blvd, West Hollywood, CA 90069

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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