Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Tuesday, May 14, 2019
The Best Frozen Yogurt in Los Angeles Is Not Where You Think It Is
Fro-yo girl here. When someone asks, where’s the best frozen yogurt, do you automatically think of a frozen yogurt shop? I know that I did, for many years. But that’s partly because froyo shops were the only place to get frozen yogurt and coffeehouses, bakeries, convenience stores, and other places that added frozen yogurt seemed to do so as an afterthought. Frozen yogurt wasn’t their main business, so they didn’t seem to invest much time or effort in creating a high-quality product. Even many frozen yogurt shops served mass-produced, overly sweet frozen yogurt because it was easy and cheap.
The popularity and mainstreaming of frozen yogurt had the benefit of attracting a diverse group of entrepreneurs, some of which wanted to put their own spin on frozen yogurt. Specifically, there was a trend towards chef-driven fast-casual restaurant concepts in the late that emphasized convenience, affordability, and quality. And some of these chef-driven fast-casual concepts started offering frozen yogurt, but not mass-produced frozen yogurt. The recipes were developed by chefs and the yogurt was made in small batches. The end result is fresher, healthier (typically they use less sugar), higher in quality and all around tastier.
You may be wondering where to get your hands on this type of frozen yogurt. In the Los Angeles area, I recommend:
Spread Mediterranean Kitchen (334 S Main St., Los Angeles): Spread opened in downtown LA in 2016, offering one flavor (plain), of housemade Greek frozen yogurt. Their froyo has actually gotten better over time and I’ve always loved their creative toppings like beet salt & citrus powder and sour cherry. I also enjoy the food, especially the falafel over hummus, cheesy & spicy style.
Pita GR (9905 Paramount Blvd., Downey): Pita GR (the GR stands for Greek) is a fine-fast casual Greek street food eatery that opened in late September 2018. The chef is Greek. They make their own frozen Greek yogurt with their own recipe. There's only one flavor, plain. It can be topped with sour cherry syrup, lemon preserve, housemade baklava, or wildflower honey. Everything about this frozen yogurt is incredible – the texture, the flavor, the toppings.
Yoga-urt (1407½ W Kenneth Rd., Glendale): Yoga-urt was the first plant-based, gluten-free, kosher, soy-free, organic “froyo” shop in Los Angeles. They make their own froyo (it’s probiotic) from scratch. The main base is almond and cashew milk. Their flavors are unique and often intriguing, e.g., Purple Power has beets, Ganesha’s Sweet Greens has spinach. Their yogurt is so fresh and delicious that you don't miss the dairy at all.
LA isn’t the only city with froyo created using chef recipes. Souvla in San Francisco, CA definitely falls in this category. There are other places throughout the country, including fine dining establishments in New York, Boston, Chicago, Portland, etc. I haven't tried froyo at the fine dining establishments. If you're wondering where those are, there's a Pinterest board dedicated to froyo at fine dining establishments. Call ahead, because their menus do change.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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