Yogurtland Opens in Hastings Ranch/East Pasadena

Fro-yo girl here. I’ve been keeping a close eye on the new Yogurtland in East Pasadena/Hastings Ranch and after a few false alarms (e.g., Google reported the shop was open when it hadn’t opened yet), I can report that it is now OPEN! 

I asked about a grand opening event and was told that they wouldn’t be having one. There was a free froyo giveaway on August 19 while they were training employees.

This is a smaller location with 12 self-serve froyo flavors and toppings for $0.69/oz. I was happy to see the gourmet sauces, including chocolate shell. The green square tile wall has been replaced with a white tile wall. They also have a neon sign that says Share Love, Joy & Hope.

Yogurtland has another location in Pasadena on Lake Ave. There was one in Old Town Pasadena that closed a few years ago.

* YOGURTLAND: 259 Sierra Madre Villa Ave., Unit 103, Pasadena, CA 91107

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Pasadena 2020 Froyo Report

Fro-yo girl here. Has it really been over seven years since my last Pasadena froyo report? The coronavirus outbreak has inspired me to update my old posts. I can’t go out for froyo that often, so it’s a good time to reflect.

Every froyo shop mentioned in the 2013 report has closed, except for 21 Choices, which moved about a block or two from its previous location in Old Town Pasadena. The new address is 44 N Fair Oaks Ave.

Closures since 2013 report:

• Buzio’s
• Cherry on Top
• Moka Café
• Pinkberry

Cold Stone Creamery is still open, but it’s not a froyo shop. I think they still have scoopable froyo. Jamba Juice stopped offering mix-in froyo at all their locations.

Since the 2013 report, the following froyo shops have opened in Pasadena:

• Blissery Frozen Yogurt, 1727 E Washington Blvd, took over the Yoguroo space in East Pasadena and was in business from 2013-2017. They made the space more colorful.
• Bloomfield Creamery, 1727 E Washington Blvd, took over the Blissery space in 2017. They kept the self-serve froyo but added their own ice cream and cookie dough. They made it less colorful.
• Freshii inside Target on Colorado briefly served froyo starting in 2016 and then closed in 2017.
• Froyolife, 1709 E Colorado Blvd, was part of a small local self-serve froyo chain which only has one location left, in downtown Montrose. The Pasadena location was across the street from Pasadena City College and was only open from 2014-2015. The Los Feliz location was razed and will be replaced by a medical office. Yawn.
• Sunlife Organics, 146 S Lake Ave., opened in 2016 and had organic froyo. It was one size, huge, and it wasn’t that good. I’m not sure if they still offer froyo but it isn’t listed on their online menu.
• Yogurtland Lake, 415 S Lake Ave., C107, opened in 2013 and was my regular location for years. I have many fond memories of this location. Sadly, ownership changed in December 2018 and things went downhill quickly. It’s still open but a shell of its former self.
• Yogurtland Old Town Pasadena, 30 W Colorado Blvd, was the second Yogurtland location to open in Pasadena, CA and it operated from 2014-2019. The Old Town location was smaller with fewer machines than the Lake location. It looks like someone new is taking over the space.

So, the current places for soft-serve froyo in Pasadena are: 

• 21 Choices
• Bloomfield Creamery
• Yogurtland Lake

And in South Pasadena:

• Menchie’s 
• Penguin’s

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

21 Choices Frozen Yogurt Crunchy Choices

Fro-yo girl here. When 21 Choices reopened in its new spot on the corner of Fair Oaks and Union, they added vertical batch freezers. These freezers allowed them to offer something new, Crunchy Choices. Basically, it’s like their regular soft serve frozen yogurt, but with bigger pieces of toppings, e.g., brownies, cake, marshmallows, chocolate chips – that is, the froyo is crunchier. I finally tried Crunchy Choices. It’s scooped out of the batch freezer but has a similar consistency to the soft serve with more texture because of the toppings. You can also have them add mix-ins on the marble slab.

Crunchy Choices of the day:

Nutella Caramel Brownie made with Nutella, Guittard caramel, house made brownies & Guittard chocolate chips

Fluffy Peanut Butter made with organic soy milk, natural peanut butter, marshmallows & Guittard chocolate chips. I could see the marshmallows and the chocolate chips. The yogurt had a fluffy, whipped texture which was pleasant. It tasted like peanut butter, so I liked it, but I think the marshmallows made it too sweet.

Crunchy Choices are good choices. They’re as good as the soft serve.

Prices: Small $4.25/ Medium $5.25/ Large $6.25

You know you love me. X0 X0, fro-yo girl.

* 21 CHOICES: 44 N Fair Oaks Ave., Pasadena, CA 91105

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

21 Choices Pasadena Reopens, More Types of Vegan Bases on the Way?

Fro-yo girl here. Is it just me or does it seem like 21 Choices Frozen Yogurt has been closed a lot these past few years. The renovation of their old space on Colorado Blvd. took forever and then they moved into a brand new spot around the corner. Space NK, the beauty retailer, took over their old spot. Then they closed right before the safer at home order was issued. I think they closed on 3/16 and no updates were provided after 3/18, until they reopened on May 22.

They quietly reopened just in time for Memorial Day weekend. I visited to see if anything had changed. They’re making their non-dairy soft serve with housemade oat milk now. The employee had a face shield on and the yogurt and toppings are behind a shield as well. Mix ins are still available. Everyone who enters is required to wear a mask.

I tried their non-dairy oat milk soft serve for the first time, opting for Peanut Butter Coconut mixed with toffee chips. The toffee chips took over the flavor and made the pb and coconut seem mild, but the base was fairly creamy. It tasted pretty clean with a hint of oat flavor.

I hope the soy milk base will still be offered. I did see some soy milk in the fridge, but not much of it. It’s so hard to find soy-based soft serve/frozen yogurt. They also had cashew milk, almond milk, and macadamia milk in the fridge.

I’ve been going to Old Town Pasadena periodically during the safer at home order and many businesses remain closed, including restaurants and retailers. Only a handful are open for takeout, like True Food Kitchen, Motto Tea Café, and Starbucks. Some retailers are offering curbside pickup. Madewell is behind on rent. The food hall on Union and Fair Oaks is expanding and taking over the old Gap and Crate & Barrel spaces.

There hasn’t been much foot traffic in the area for months. It could be tough for that area for a long time if the crowds don’t return. 

P.S. 21 Choices just reopened in Claremont Village (Claremont, CA) as well.

You know you love me. X0 X0, fro-yo girl.

* 21 CHOICES: 44 N Fair Oaks Ave., Pasadena, CA 91105

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Blogiversary Number 11 for Fro-Yo Girl Speaks

Fro-yo girl here. It’s hard to believe that Fro-Yo Girl Speaks is over 10 years old. Today marks the eleventh anniversary of my very first blog post. Eleven years is a long time and I still love froyo. Here’s a quick overview of what I’ve been up to over the last year.

Pasadena fro-yo update: My favorite Yogurtland location on Lake Ave. in Pasadena changed ownership late last year, raised prices, and went down hill. I’m very sad about it. I miss the owner, Steve, and the employees (the old ones left). Yogurtland Old Town Pasadena closed. I haven’t been going to Yogurtland as often as I did in previous years. On a positive note, 21 Choices just reopened, after moving from De Lacey and Colorado to chose to the new food hall on Union at Fair Oaks.

Progress towards meeting the blog’s original goal: I had to change my old goal of going to every froyo shop in the Bay Area to going to every froyo shop in greater Los Angeles. The rate of new openings has slowed and more froyo shops have closed, so I’m making good progress. I think I’ve been to every froyo shop within a 15-20 mile radius of my residence. I’m moving onto the 20-30 mile range, including Downey, Compton, and Santa Monica

Froyo spoon collection: I was able to sell about half of my extra froyo spoons on eBay. Hope I can sell more spoons in the future.

Soft and grand openings attended this year: So far, I’ve been to the openings of Yoga-urt in Echo Park, Menchie’s Sycamore Hills (Upland, CA), 21 Choices Frozen Yogurt in Old Town Pasadena and Eb & Bean #3 in Portland, Oregon. 

Current froyo obsessions: We're regulars at Yoga-urt in Glendale and Echo Park. So much about Yoga-urt is amazing - the vegan, organic soft serve, those crunchy gluten-free housemade cones, the housemade chocolate sauce. Drool. I still go to Souvla every time I go to SF. And I think about Pita GR's Greek frozen yogurt all the time but Downey isn't close, unfortunately.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

21 Choices Pasadena Reopens After Move

Fro-yo girl here. After enduring a grueling ten-month building renovation in late 2016-April 2017, 21 Choices reopened at its original location in Old Town Pasadena. And then it closed again at the end of last year!!! This time, the closure was accompanied by a move to the new food hall on Union Street. Pasadena froyo eaters, 21 Choices is back open! The soft opening started on Friday, October 4 and it continues this weekend. They were giving out free froyo on Friday night. And they're giving out free froyo (one small per person) today, Saturday, October 5. No mix-ins are available yet, but they'll be ready for mix-ins on Sunday.

The opening flavors are:

• French vanilla
• Belgian chocolate
• Baby Oreo
• Pumpkin spice
• (Non-Dairy) Build Me Up Buttercup
• (Non-Dairy) Strawberry Mango:

The new space is nice. You can’t miss it if you’re driving down Union or Fair Oaks. I spotted two marble slabs for mixing froyo with add-ins, soft serve machines and new vertical batch freezers. Yes, they have a new product called Crunchy Choices. It will feature a yogurt base with larger pieces of cookies, cake, and other add-ins. During my visit they didn’t have the toppings out. I wonder where all the toppings will go.

Soft serve prices: Small $4.25/ Medium $5.25/ Large $6.25

Welcome back, 21 Choices!

You know you love me. X0 X0, fro-yo girl.

* 21 CHOICES: 44 N Fair Oaks Ave., Pasadena, CA 91105

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

21 Choices Pasadena Looks About Ready to Open

Fro-yo girl here. I was in Old Town Pasadena for the Wanderlust Creamery grand opening (September 20) at the old Coolhaus space inside Indiana Colony when I walked by 21 Choices. The custom counters have been built and the froyo machines have been delivered. They removed the paper that covered the windows. Most of the lights have been installed. Based on what I saw, it looks very close to opening…

Meanwhile, the Yogurtland space is still unoccupied and Jamba Juice is returning to their Old Town location, the one that’s been dormant for years. One Zo just opened because we needed another boba place in Old Town. I am sad that Midori Matcha closed but it was a terrible location with very little foot traffic or even car traffic.

You know you love me. X0 X0, fro-yo girl.

* 21 CHOICES: 44 N Fair Oaks Ave., Pasadena, CA 91103

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Yogurtland Closes in Old Town Pasadena

Fro-yo girl here. Breaking news! Yogurtland has closed in Old Town Pasadena. The last time I saw it open was July 19. I was out of town last week, so I didn’t go to Old Town. The last post on their FB page was on July 21. The last post on their Instagram account was on August 1. But it was closed on August 2. Hmm. Yogurtland Old Town Pasadena opened in 2014 and lasted for five years.

Not only has Yogurtland closed, but the signs have been removed and the windows have been covered with brown paper. There was a sign on the door that said, “Thank you Old Pasadena for hosting us. Please visit us @S. Lake Ave.”

Am I sad? Not really. I rarely went to the Old Town location because it had fewer flavors and was the most expensive Yogurtland in the area. It seemed like a shop for tourists and out of town visitors. Yes, rent was probably much more expensive there. Meanwhile, 21 Choices looks close to opening in Old Town. Open, open, open.

You know you love me. X0 X0, fro-yo girl.

* YOGURTLAND OLD TOWN PASADENA: 30 W Colorado Blvd, Pasadena, CA 91105

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Polkatots Cupcakes Brings Pinkberry Back to Pasadena???

Fro-yo girl here. I remember the sad day when Pinkberry closed the Old Town Pasadena location – it happened the last week of July 2015. Four years ago...The Pasadena location was my regular Pinkberry location and it closed without any warning. While I was sad, there were plenty of other Pinkberry locations that I could go to back then. Things are much different in 2019; both the La Canada and Glendale Pinkberry locations have closed. Getting to Pinkberry has become even more inconvenient.

Last year, I started seeing ads for the Pinkberry foodservice program, which allows a wide variety of businesses and organizations to serve Pinkberry. There are no franchise fees, licensing fees, or royalties.

I was recently surprised to see the Pinkberry sign at Polkatots Cupcakes in Pasadena. I went inside and saw two Taylor machines. It seemed like they offered four frozen yogurt flavors at a time. There were three sizes – small, medium and large. Toppings were extra. It wasn't self-serve. However, I was told that they were sold out of all four flavors. Hmm. 

I asked when they'd get more yogurt and they said next week. Then I called again and they were still out. That was a few weeks ago. I called a few more times. They always say that they’ve run out of yogurt. But I don’t see how that can be true since they also told me they’d call me when the new shipment arrived. That was over two months ago. They still have the Pinkberry sign on the door. Very strange. I’ve pretty much given up hope at this point. The information that they’ve given me is definitely false. Talk about giving someone false hope!

You know you love me. X0 X0, fro-yo girl.

* POLKATOTS CUPCAKES: 720 N Lake Ave., Ste 3, Pasadena, CA 91104

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Cherry on Top Has Closed in Pasadena?

Fro-yo girl here. Google and Yelp report that Cherry on Top Pasadena (1299 E Green St., Pasadena, CA 91106) has closed for good. I noticed that they’ve been open sporadically for quite some time. The sign on the door says, “Sorry we’re closed today.! 10% off when next time you come. Please tell the cashier next time if you see this 10% off!!! Sorry for your inconvenience! We will try to fix everything ASAP. Enjoy the rest of your day!” But it looks like they haven’t picked up their mail in days, maybe weeks. The machines, signs, and everything else are still present. The sign makes it seem like they haven't closed for good.

Their last Facebook post was in 2015. Last review on Facebook in September 2018, last review on Yelp February 2019, and the last Instagram location tag dated February 2019..

I have to confess that I’ve forgotten that COT was still there numerous times, even though I think about frozen yogurt all the time. It didn’t seem to change and the inside looked worn and dated.

Cherry on Top’s old space in Little Tokyo (downtown Los Angeles) is still available.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Yogurtland Pasadena (Lake) Update: Ownership Change

Fro-yo girl here. I used to go to Yogurtland Lake in Pasadena, CA every week, but I changed to other Yogurtland locations after the last price hike at Yogurtland Lake in mid-January. It’s now 59 cents an ounce, while other locations outside of Yogurtland Pasadena are at least 10 cents cheaper. That includes Yogurtland Alhambra, San Gabriel, Arcadia, Eagle Rock (Los Angeles), Monrovia, Burbank, and San Dimas. Most Yogurtland locations in the area now charge 49 cents an ounce. Yogurtland Old Town Pasadena has always been, and is still, more expensive than Yogurtland Lake.

I noticed that they haven’t been keeping up with the promotional posters (e.g., they didn’t put up the poster for Flavor Favorites Unwrapped). They put the Spring poster up from 2018 recently, even though the store does have any of the flavors depicted in the poster. The sign that was chipped hasn’t been fixed. Some of the fruit purees have been replaced with inferior Lyons sauces. Many of the old employees have departed.

Unfortunately, this location on a downward trajectory since the ownership change (Steve was the owner). So sad. I named it as my favorite local Yogurtland location in 2016. Yogurtland Alhambra seems pretty nice and they had peanut butter froyo when other shops in the area did not. I noticed that when new owners take over, they often raise the price. Some make improvements but based on what I've seen, that's usually not the case.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Another Price Hike at Yogurtland Pasadena (Lake Ave.)

Fro-yo girl here. I was surprised to see that the price went up at Yogurtland Pasadena, yet again. It's now 59 cents/oz. The last price hike was just 4 months ago, in October 2018, when the price was increased from 48 cents/oz to 52 cents/oz. That's an increase of 23% since early October 2018. It's still cheaper than Yogurtland Old Town Pasadena though. 

You know you love me. X0 X0, fro-yo girl. 

* YOGURTLAND PASADENA: 415 S Lake Ave., Ste 107, Pasadena, CA 91101

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

21 Choices Pasadena Moving Day

Fro-yo girl here. 21 Choices last day at their Old Town Pasadena location (85 W Colorado Blvd., Pasadena, CA) was yesterday, December 30. Today they were moving out their signs, machines, and equipment. They will reopen in early 2019 at the corner of Fair Oaks & Union at the new food hall. The old location has its windows papered over but the door was open and there was a truck and trailer parked on De Lacey filled with items from 21 Choices.

At the moment, the only froyo shop in Old Town Pasadena is Yogurtland. Yogurtland is open on New Year’s Eve from 11 AM – 6 PM and New Year’s Day from 12 PM – 10 PM. Regular hours resume on Wednesday, January 2, 2019.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Special Offer from Yogurtland During South Lake Avenue Holidayfest on Saturday, December 1, in Pasadena, CA

Fro-yo girl here. South Lake Avenue’s Holidayfest returns this year on Saturday, December 1, 2018, from 12 PM – 5 PM. It’s the biggest event of the year for the South Lake Avenue Business Association, with lots of family friendly events and live entertainment – and it’s free.

The event includes:

• Complimentary Parking, Admission & Holiday Activities 
• In-Store Specials and Promotions 
• Photos with Santa 
• Horse and Carriage Rides (these are very popular) 
• Holiday Characters 
• Live Music and Carolers 
• A Scavenger Hunt 
• Holiday Crafts for the Kids like cookie decorating 

Yogurtland on Lake Ave. will be offering 25% during Holidayfest. There’s still time to try their new Butterfinger Frozen Custard. For current flavors, see https://www.yogurt-land.com/locations/view/1342/pasadena-lake-avenue

Many of the shops and restaurants around South Lake Avenue are participating, including new ones like Cauldron Ice Cream and CAVA (BOGO from 12 PM – 5 PM). Expect lots of free cookies, but you can also get a free cryo facial at Facile Dermatology, free Hello Kitty crown at Sanrio, and save on wine, lighting, grooming products, etc.

For full details, see: http://www.southlakeavenue.org/south-lakes-holidayfest-2018-pasadena/ 

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Dr. Robbin Bistro’s 5 “No” Yogurt Gelato

Fro-yo girl here. One day I was walking down Colorado Blvd. and I happened to look inside the new Dr. Robbin Bistro. I couldn’t believe what I saw: a giant frozen yogurt cup on the wall of the dining room. I went inside for a closer look and learned that they make their own yogurt. Their housemade yogurt is added to smoothies and to a few of their gelato flavors. The 5 “No” gelato is made fresh every three days. It’s called 5 “No” because it has no added sugar, nonfat milk, no artificial colors, no stabilizers, and no preservatives. During my visit, they had three yogurt gelato flavors: Mango, Strawberry, and Blueberry.

The Blueberry Yogurt Gelato was the tartest. It was almost sour and certainly tasted low in sugar. But because they used Stevia, the gelato tasted bitter and the sweetness was more of an aftertaste. Stevia might be natural but it tastes like saccharin to me. I don’t like it at all. I could taste the blueberries, strawberries and the mangoes but the Stevia definitely added a bitter note. The gelato was creamy but extremely hard. I think this is because they make it with nonfat milk. It definitely tasted like diet gelato.

Gelato prices: Single ($2.75)/ Regular ($4.99)/ Family ($6.99)

I first spotted Dr. Robbin while driving around Koreatown in Los Angeles, but I didn’t realize it was a restaurant. Who names a restaurant after a doctor? I thought it was a weight loss clinic. It’s actually a healthy restaurant that does not add sugar, butter, MSG, or artificial flavoring. The food is low calorie, low carb, and nothing is fried. The menu includes sandwiches, salads, pizzas, pastas, Asian fusion dishes, beverages, and gelato.

You know you love me. X0 X0, fro-yo girl.

* DR. ROBBIN BISTRO: 624 E Colorado Blvd., Pasadena, CA 91101

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Bloomfield Creamery Opens in Pasadena

Fro-yo girl here. Bloomfield Creamery opened last weekend. They took over the space that Yoguroo occupied that later became The Blissery Frozen Yogurt. Bloomfield Creamery has lots of dessert options, including small batch housemade ice cream, housemade edible cookie dough, self-serve frozen yogurt and soft serve, milkshakes, cookies, ice cream paninis, homemade waffle cones and beverages.

The inside looks less colorful than it did before. It’s all white now but the general layout looks the same, with tables on the left, froyo towards the back, and the toppings counter (joined by cookie dough and ice cream) near the front. I find the all white look soothing and clean.

There are 10 froyo and soft serve flavors on tap and a small but nice toppings bar (chocolate chips, fruit, nuts, mochi, cookies, candy, granola, sprinkles, coconut, cheesecake, sauces). It’s 40 cents an ounce (very reasonable). I found the textures to be rich, creamy, and smooth. Ask for sample cups.

Froyo & soft serve flavors of the day:

• Cake batter
• Cinnamon toast soft serve (made with almond milk)
• Chocolate custard
• Vanilla custard
• Cookies & cream yogurt
• Strawberry yogurt
• Tart yogurt
• Dole pineapple whip
• Honey-berry yogurt (no flavor card, not sure what it was called)
• (One flavor wasn’t available)

They haven’t made it easy to combine the cookie dough with the froyo but it can be done. Ask for a scoop of cookie dough after they’ve weighed your yogurt.

You know you love me. X0 X0, fro-yo girl.

* BLOOMFIELD CREAMERY: 1727 E Washington Blvd, Pasadena, CA 91104

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Save the Date for Taste of South Lake 2017, October 14

Fro-yo girl here. San Gabriel Valley’s largest culinary community event, the Taste of South Lake, is back this year, on Saturday, October 14, 2017 from 11 AM – 5 PM. The free event includes live music, cooking demos from celebrity chefs, a vendor village, and a long list of participating South Lake Business Association businesses. This outdoor, family friendly event features free admission and free parking. For a list of participating businesses, musical acts, and cooking demos, visit http://www.southlakeavenue.org/events/calendar/taste-of-south-lake-avenue-pasadena-2017/

Yogurtland will be back and I can’t wait to see what they bring.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Future Froyo Shop Picture: Bloomfield Creamery to Take Over The Blissery Space in Pasadena

Fro-yo girl here. The space that Yoguroo occupied that later became The Blissery will be occupied by yet another dessert shop. The sign is up for Bloomfield Creamery. According to the banner, Bloomfield Creamery will offer ice cream, edible cookie dough and of course, frozen yogurt.

While Pasadena has many places to get froyo, these locations are concentrated in west Pasadena. Bloomfield Creamery will serve northeast Pasadena/East Washington Village. It won’t be the first business in town to offer edible cookie dough; 21 Choices has been making its own cookie dough for years. However, I don’t think there’s a cookie dough place in east Pasadena and edible cookie dough has become the treat of 2017.

I took a peek inside and it didn’t look that different from before – the counter was still in the same place and there were tables and chairs on the left.

You know you love me. X0 X0, fro-yo girl.

* BLOOMFIELD CREAMERY: 1727 E Washington Blvd, Pasadena, CA 91104

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

21 Choices Frozen Yogurt Pasadena – It’s Back

Fro-yo girl here. Pasadena froyo eaters, the day you’ve been waiting here has finally arrived. After ten long months, during which their building was being seismically retrofitted, 21 Choices has reopened as of today, April 22, 2017. The marble slabs aren’t working though, so they’re only doing soft serves this weekend.

The opening flavors are:

• French vanilla
• Old school chocolate
• Simply yogurt (plain tart)
• Princess peach 
• Circus animal cookie
• Nutella malt
• (Non-dairy) Peanut butter pretzel: Made with natural peanut butter, pretzels, chocolate chips and organic soy milk
• Root beer float

I like getting the soy milk non-dairy soft serve when it’s available. It’s one of the few places to get soy based froyo. Their peanut butter flavors are great too.

The interior looked similar to what I remember. Mix-ins will be available this Tuesday.

You know you love me. X0 X0, fro-yo girl.

* 21 CHOICES: 85 W Colorado Blvd., Pasadena, CA 91105

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

21 Choices Pasadena to Reopen Any Day Now

Fro-yo girl here. I know I’ve posted several updates about 21 Choices reopening. The retrofitting of their building took longer than anticipated. However, I do have good news to report. Today, the window shades at 21 Choices were down for the first time in months and I spotted four people inside. One guy was polishing the floors. The shop looks ready to reopen. They even had froyo in the machines today and some toppings…BUT they are waiting on one last permit, so they’re not sure exactly when they will reopen. It will be any day now – tomorrow, Sunday or Monday is the best guess. And yes, they really missed you too.

The other businesses in that building have all reopened, including a new clothing retailer from NYC.

Check 21choices.com – if you see the flavors listed for Pasadena, you’ll know that they’ve reopened. This is my last update till they actually reopen. 

UPDATE: They'll reopen on April 22, Earth Day!

You know you love me. X0 X0, fro-yo girl.

* 21 CHOICES: 85 W Colorado Blvd., Pasadena, CA 91105

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.