Fro-yo girl here. Happy National Ice Cream Day! Ice Cream Alley is back at Smorgasburg Los Angeles on Sundays from now through September 6. The lineup of vendors changes every year, though it’s definitely smaller than it used to be.
This year’s line-up:
- Moom Maam: Artisanal Thai gelato, including mango sticky rice
- Sad Girl Creamery: Latin-inspired ice cream sundaes, ice cream tacos, ice cream scoops
- Bernie’s: shaved granita ice with toasted meringue
- Boutcha: tea-infused gelato
- Swrlies: real fruit ice cream and froyo, blended to order. YES, froyo is back at Smorgasburg.
- Sweet Lady Jane: I thought it was just cupcakes, but they have a new gelato
Smorgasburg is celebrating National Ice Cream Day with The Great Ice Cream Fair on July 19.
The event is free. Parking is also free. Smorgasburg LA is open from 10 AM – 4 PM.
SMORGSABURG LA: ROW DTLA, 777 Alameda St., Los Angeles
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Fro-yo girl here. SWRLIES celebrated seven years in business with a generous giveaway of free hand-drilled ice cream or froyo to the first 150 guests and free gifts for the first 30 guests. The gift was a cute SWRLIES canvas tote bag and a SWRLIES sticker. The tote bag does mention froyo. During today’s event, guests could choose any of the five menu items.
I selected La Toxica, a blend of strawberries and pineapple blended into SWRLIE’S tart froyo, topped with chamoy and Tajin. It was the only froyo item on the menu.
SWRLIES was parked at 5050 York Blvd, in Highland Park, Los Angeles. The owner grew up in Highland Park and wanted to bring Mexican-inspired ice cream and froyo to the community. The yogurt base is made in-house and blended to order with fruit.
SWRLIES caters. Follow Swrlies on Instagram, @swrlies
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
Fro-yo girl here. SWRLIES recently launched a fancier trailer. They started with a cart back in 2019. The new froyo/ice cream trailer parks in Highland Park on Fridays and Saturdays and in Toluca Lake on Thursdays and Sundays.
I do find it troubling that they parked a few steps from Magpies in Highland Park. But I was also curious to see how the froyo was since I haven’t had it since 2019.
Choose your base (vanilla ice cream, tart froyo made in-house, or vegan), choose your mix in (strawberry, peach, mango, pineapple), choose your toppings (Oreos, sprinkles, granola, etc.), and choose a drizzle. They also have some signature creations. Your base and mix-in are mixed together using a drill. The fruit is organic.
Strawberry froyo with granola ($8): This was better than what I had in 2019. It was creamier and tarter than I remembered. And it tasted fresher and less processed than your average yogurt. It was thick and not as smooth as your typical yogurt. The granola was fine but nothing special.
I wish there were more fruit and toppings options. There were more options in 2019, including two sizes and a wider variety of fruit. The waffle cones are not made in-house.
You know you love me. X0 X0, fro-yo girl.
* SWRLIES, 5132 York Blvd, Los Angeles (Highland Park), CA 90042
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
