Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Saturday, February 6, 2021
National Frozen Yogurt Day Recap: Pinkberry
Fro-yo girl here. It is now officially National/International Frozen Yogurt Day! I’m used to going to more than one froyo shop on NFYD. It’s a special day and there’s always room in my freezer for froyo. This year I just went to Pinkberry for the BOGO free offer, since Yogurtland didn't have an offer for NFYD. Pinkberry didn’t have any NFYD signs posted. Oh well, at least they acknowledged NFYD with an offer.
I’ve been going to Yogurtland for NFYD/IFYD ever since their first NFYD in 2011. This would have been NFYD #10 but they decided not to celebrate this year. I asked a few Yogurtland locations about NFYD and even walked by Yogurtland yesterday to look for NFYD signs. Nothing. A few Yogurtland locations are celebrating on their own, but it’s not a chain level celebration.
There were still MANY NFYD offers from other froyo shops, franchises (e.g., Orange Leaf, TCBY, 16 Handles, sweetFrog) and independents.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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