Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Monday, September 2, 2019
Yogurtland Abominable Promotion Launches on September 2, 2019
Fro-yo girl here. It’s been a few years since Yogurtland’s last movie tie-in promotion featuring character spoons. The last one was DreamWorks Trolls in 2016. I’m happy to see a new movie tie-in. The new Yogurtland promotion for the animated movie, DreamWorks Abominable, launches on September 2. It features:
* Blueberry Avalanche Tart froyo: This seems to be Everest’s favorite flavor. It’s nonfat, gluten free, and made with real blueberry. It tastes like the regular Yogurtland Blueberry tart, a flavor that I really like. It’s thick, creamy, and full of tangy blueberry flavor. I'm told that they added more blueberry flavor, so it is a new flavor. Recommended toppings: mochi, blueberries, raspberries and Magic Snow Rings.
* Magic Snow Rings topping: These are white and blue sour raspberry gummy rings. They’re firm and chewy. Delicious!
* Two new collectible spoons: blue yeti named Everest and purple Yi (girl).
* Abominable limited edition collectible cup. The yeti is featured. I don’t know the names of any of the characters. There’s a mountain on the cup too. I’m guessing that it’s Mount Everest.
Yogurtland employees have cute blue Abominable t-shirts. Take your picture with Everest and share your froyo with him. Catch Abominable in theaters starting September 27.
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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