Sunday, August 26, 2018

Peachwave Opens First Location in California




Fro-yo girl here. Peachwave is a self-serve froyo chain founded in 2009. A new owner and CEO took over in 2015 with the goal of growing the brand. Unlike many froyo chains, Peachwave does not charge its licensees a fee or royalties. And so, the first Peachwave opened in the land of frozen yogurt (Southern California) in late July. Peachwave Calabasas is in a new strip mall that’s mostly vacant at the moment.

The space is brand new and it looked clean, bright, and spacious inside. There were 12 self-serve flavors a day with housemade waffle bowls, cup dividers, toppings, and sauces for 49 cents an ounce. The toppings bar is extensive and included fresh fruit, mochi, popping boba, cookie dough, coconut, candy, cookies, nuts, granola, marshmallows, and sauces. Toppings were labeled.

They use Stoelting soft serve machines. I found the texture to be too soft. The yogurt wasn’t special. I found the froyo flavor selection to be rather boring (e.g., chocolate, vanilla, salted caramel, cookies & cream) though they had NSA flavors, gelato, and non-dairy options. I wish the flavors were more interesting and that they had more than one tart flavor. Also, if you blindfolded me, I could not tell the difference between sweetFrog and Peachwave. Peachwave has better décor without all the Biblical quotes and the knockoff Keroppi mascots.

You can also create your own smoothie or shake, using the clear cups. They have a special, No Weigh Thursdays. Because of the excellent service, I hope they are successful in Calabasas.

According to the Peachwave website, another location is opening in downtown Los Angeles.

You know you love me. X0 X0, fro-yo girl.

* PEACHWAVE: 5755 Las Virgenes Rd, Ste B, Calabasas, CA 91302

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

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