Tuesday, January 10, 2012

Fro-yo Hot Spots in 2011


Fro-yo girl here. The fro-yo bubble has burst in the Bay Area and the number of new fro-yo shop openings has declined significantly. I once chose fro-yo hot spots based on (1) innovation, (2) quantity of new fro-yo shops and (3) fro-yo quality. This year, hot spots are based more on quantity of new fro-yo shops. Last January 2011, I selected Walnut Creek and Oakland as fro-yo hot spots.

This top fro-yo hot spot of 2011 is:

* SAN JOSE: San Jose led the way with the most fro-yo shop openings, including chains (3 new Yogurtland locations, new Tutti Frutti locations, 1 new Nubi location) and independent fro-yo shops, Gaga, Yogurt Cove and others.

Runner up hot spot of 2011:

* SAN FRANCISCO: SF didn’t have as many fro-yo shop openings as San Jose, but it did have the most innovative new fro-yo shop of 2011. The Italian fro-yo chain, Yogorino opened two locations in SF. Yoppi is still expanding its presence in SF.

You know you love me. X0 X0, fro-yo girl.

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