Fro-yo girl here. I recently spoke to Peach Boy of Peachwave Frozen Yogurt, the boy behind Peachwave’s marketing, to learn more about Peachwave. Founded by Kevin Moon in 2009, Edmond, Oklahoma based self-serve Peachwave Frozen Yogurt currently has 33 locations in 13 states.
Peachwave’s concept: “ It's healthy. It's delicious. It's fun.” Peachwave differentiates itself with its proprietary fro-yo (made with their own unique recipes) in over 40 flavors, from classics to new flavors like strawberry lemonade and orange creamsicle.
What’s ahead for Peachwave: “Peachwave is growing steadily and we are seeing interest from people who want to start their own stores from all over the country. We have several stores in the Midwest and the South but are seeing more and more interest from the coastal regions.”
Each shop is privately owned by a licensee/store operator. No royalties are collected on sales each month. Corporate provides marketing support, such as poster designs for new summer flavors, social marketing, and consulting services for how to market locally. Stores are sometimes allowed to try out new products and flavors. One store in Oklahoma is experimenting with smoothies while one in Oregon invented its own Peaches 'N Cream flavor which was later approved by corporate for the whole company.
You know you love me. X0 X0, fro-yo girl.
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