Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Sunday, August 7, 2011
Popularity of Frozen Yogurt
Fro-yo girl here. Is fro-yo gaining in popularity? Looking at Google Trends is one indication of fro-yo's popularity. Google Trends shows search volume traffic and news reference volume. The search volume index shows continued growth in 2011 and continued seasonality (peaking in the summer). News reference volume measures the number of times the topic appeared in Google News stories and this volume picked up in 2008.
The majority of searches come from the U.S., followed by Canada (same as last year). Within the U.S., most of the searches occur in Southern California with San Diego taking the top spot, then Los Angeles #2. followed by the Bay Area (San Francisco, Pleasanton), Las Vegas, Portland and New York. The countries with the greatest volume of frozen yogurt search traffic are 1) US, 2) Canada, 3) Brazil, 4) United Kingdom, 5) Australia, 6) Germany.
Looking at Google Trends, fro-yo is still going strong.
You know you love me. X0 X0, fro-yo girl.
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