Fro-yo girl here. I’m always on the lookout for yogurt. Recently, I spotted a new yogurt, Muusho Narine Armenian Yogurt, at The Market in Pasadena. What is Armenian yogurt, you ask. It contains a strain of bacteria, Lactobacillus acidophilus Er-2 strain 317/402 Narine, that was isolated and discovered in 1954 at the Laboratory of the Institute of Microbiology in Armenia. The strain was only available in Armenia and the Soviet Union for many years.
Muusho Narine Armenian Yogurt contains the Narine strain. The yogurt is made with a traditional Armenian recipe, using dairy from local farms. It contains no additives and no added sugar. It is high in protein and probiotics. Armenian yogurt is made with milk and a starter (plain yogurt with live cultures). The milk is heated and cooled. The starter is then added, and the mixture is incubated in a warm place to allow fermentation to take place. It is not strained.Muusho Armenian dairy products can be found in Los Angeles in Armenian stores. Muusho launched in Los Angeles in 2024. The Narine yogurt product was introduced in July 2025.
Muusho Narine yogurt: the texture was creamy, clumpy and soft, like your traditional unstrained yogurt. It’s made with milk and live active cultures. The yogurt is slightly sour and natural-tasting. I liked the simplicity of it. One tablespoon (15g) is 10 calories, with 0.5g total fat, 0g cholesterol, under 1g of sugar, and 0g protein. The jar is 130 calories.
A jar is 7 fl oz and $4.29 at The Market.
Is it any better than Straus European Style Yogurt? I haven’t had Straus in a long time, so I’m not sure.
THE MARKET: 1511 E Washington Blvd, Pasadena, CA 91104
You know you love me. X0 X0, fro-yo girl.
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
