Results of the 2025 National Frozen Yogurt Consumer Survey Reveal that Frozen Yogurt Consumers Prioritize Quality and Want New Offerings

 

Fro-yo girl here. The International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt in September 2025. Open to U.S. residents aged 13 and older, the online survey explored a wide range of topics, including flavor preferences, consumption frequency, brand loyalty, and attitudes towards frozen yogurt. It is the only survey about frozen yogurt that gathers responses from across the United States. Because it is conducted annually, it captures trends over time.

The 2025 online survey received 180 responses from frozen yogurt consumers in the United States. The typical respondent was a male (62%), 25 - 34 years old (65%), with one or two children under 18.

Key survey findings

Quality is king: For the second consecutive year, "quality frozen yogurt" was ranked as the most important factor when choosing a frozen yogurt shop, followed by great tasting frozen yogurt, and value for the money. 

Price sensitivity remains, but with a caveat: Although 64% of respondents report reducing froyo consumption this year due to the high cost of froyo, 83% indicated a willingness to spend more for a high-quality product they value. This suggests that transparent messaging about ingredient quality can help justify higher price points. 

Consumers want something new: Consumers seek the excitement of new flavors, limited-time flavors, seasonal flavors, and collab flavors. This is the main way to draw them to a frozen yogurt shop. Frequent flavor rotations would also be helpful. When asked what type of other products would interest them if offered by a frozen yogurt shop. The most popular response was frozen yogurt cakes and pies, followed by frozen yogurt cookie sandwiches and frozen yogurt popsicles. 

The full results and recommendations are accessible to IFYA members on the IFYA website in the IFYA Research in the Froyo Resources section. A basic IFYA membership is free.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Ellenos NEW Pecan Pie Yogurt Review

 

Fro-yo girl here. Ellenos just introduced a new seasonal flavor, Pecan Pie, made with real pecan puree, Vermont maple syrup, Ellenos plain Greek yogurt, and Biscoff cookie crumble. I found it at Whole Foods in Pasadena for $2.69 on sale (regular price, $3.19).

Pecan Pie yogurt: The puree is on the bottom of the cup, topped by plain Greek yogurt. It’s rich, creamy, and tangy. The pecan flavor isn’t prominent, but it adds a pleasant nuttiness. And the best part might be the Biscoff cookie crumbs on top. All the components work well together and make it a more interesting cup of Greek yogurt. You’ve got the creamy, tangy yogurt, the crispy, buttery crumbs, and the nuttiness of the pecans. It’s so good!

One serving is 270 calories, 9g total fat, 25g total sugars, 12g protein, and 35g total carbs.

4.5 out of 5 stars.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Black Friday Froyo Specials

 

Fro-yo girl here. Most froyo shops will be closed on Thanksgiving, but many will have Black Friday specials. Then there are Small Business Saturday and Cyber Monday deals too.

The shops are listed in alphabetical order.

• Alpine Chill (Alpine, CA): BOGO free on 16 oz froyo cups on 11/28
• 16 Handles (participating locations): gift card sale – get $100 gift card for $75, $50 gift card for $40
• Chozen Yogurt (Casper, MT): buy a $25 gift card for $20, buy a $50 gift card for $45 now – December 1
• Cuppa Yo (Redmond, OR): Buy $40 in gift cards and get a free $10 gift card from November 22 – 28
• Cuppa Yo (Madison, AL): Enjoy 25% off when you buy 4 gift cards from now – Nov. 29
• Fifth and Emery (KS): Buy $20 in gift cards, get $10 free on Black Friday and Small Business Saturday
• Frazzberry Frozen Yogurt (Wilmington, DE): Buy $25 in gift cards, get $5 FREE, Buy $50 in gift cards, get $10 FREE, & 20% OFF all candy and all beanies from 11/28 – 12/1
• Golden Spoon (Rancho Santa Margarita, CA): 30% off on Black Friday from 5 PM – 10 PM
• Kiwi Loco (Rexburg, ID): BOGO gift cards on 11/28
• Menchie's Stonehill Plaza (Oviedo, FL): BOGO 50% off froyo on 11/28 from 3 PM - 7 PM
• Myfroyoland Wakad Phoenix Mall of Millennium (Pune, India): 30% off your froyo on 11/28
• Orange Leaf (Cypress, TX): $5 froyo flights & $5 smoothies on 11/28
• Orange Leaf (US): $1 off froyo on 11/28 & 11/29, minimum $8 purchase
• Purple Penguin (Lambertville, MI): Buy $20 in gift cards, get a free $5 card from 11/25 – 12/1
• Red Mango (US): $1 off froyo on 11/28 - 11/29, minimum $8 purchase
• Sweet Frog (US): $6 small cups on 11/28
• Yagoot (Salt Lake City, UT): Buy a kid’s cup, get one free on 11/28
• The Yog Bar (UK): all day deals on 11/28, 50% off from 12 PM - 2 PM, 25% off from 2 PM - 4 PM, 10% off from 4 PM - 6 PM
• Yogen Fruz (Paraguay): Buy 3 for the price of two froyo and smoothies from 11/26 - 11/28/25
• Yogorino (Via Reggio, Tuscany, Italy): Visit on 11/28 and get a voucher for a free cup
• Yogurtland double points on purchases
• Yole (Guatemala): 2x1 small pots on 11/28
• YOMG (Australia): 20% off online pick up orders on 11/28
• Yo Way (Parramatta, Australia): 10% off froyo on Black Friday
• Zoyo (AZ, US): Spend $25 on gift cards, get $5 bonus card; buy $50 in gift cards, get a $10 bonus card, purchase $100 in gift cards, get a $20 bonus card during Black Friday weekend

Expect a few more updates to this post, since many shops announce deals at the last minute, even on Black Friday. You can also view Black Friday froyo specials on this Pinterest board, https://www.pinterest.com/froyogirl/black-friday-froyo-specials/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Save the Date for the Disney Percy Jackson and the Olympians Free Froyo Promo at Menchie’s

 

Fro-yo girl here. You’re going to want to save the date, Wednesday, December 10, for the Percy Jackson and the Olympians event at Menchie’s. The first 50 guests on December 10 at 3 PM will receive 5 oz of free froyo to celebrate the premiere of Season 2 of Percy Jackson and the Olympians.

Be sure to try Percy Jackson’s No Sugar Added Blue Raspberry flavor.

Season 2 of Percy Jackson and the Olympians is coming to Disney+ on December 10.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New at Menchie’s, Dubai Chocolate Froyo

 

Fro-yo girl here. It took awhile for me to find the new Menchie’s flavor, Dubai Chocolate froyo. It’s described by Menchie’s as “rich, creamy milk chocolate with the nuttiness of pistachio.” The flavor is lowfat, gluten-free, and made with no high fructose corn syrup, no artificial flavors, and no artificial colors.

Dubai Chocolate froyo: It looks brownish like milk chocolate froyo. I could definitely taste the pistachio too. The flavor was creamy and smooth. It didn’t work for me though. I think the appeal of Dubai Chocolate depends in part in the different textures. Also, it’s nice that the chocolate and the pistachio are separate.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Froyo Scene in Belmont, CA

Fro-yo girl here. Belmont, a smaller city in San Mateo County, has a current population of 27,132. It is considered a quiet, safe, affluent residential community. It currently has two froyo shops and two that closed. For such a small town, that’s not bad. Menchie’s and Ya-Ua are thirteen and fifteen years old, respectively.

Golden Spoon once had signs up in Belmont in 2012 but never opened. Instead, that space became a Menchie’s. Apizza, which carries Loving Cup frozen yogurt, also announced plans to open in Belmont but never opened.

Current Froyo Shops

• Menchie’s, 1200 El Camino Real Ste A3, opened in 2012
• Ya-Ua, 1090 Alameda de Las Pulgas, is a self-serve froyo and boba shop that opened in 2010

Closed Froyo Shops

• Rockets Yogurt, 1538 El Camino Real, had a 1950's classic car theme and counter-serve format. It opened and closed in 2008.
• Yoppi Yogurt, 1005 Alameda de las Pulgas, opened at the Carlmont Shopping Center in 2011, taking over the old Jamba Juice space. The self-serve shop closed in 2016. Yoppi Yogurt started in San Francisco and later opened shops along the Peninsula.

No Longer Offers Froyo

• Capo, 2040 Ralston Ave, is a fast casual Mediterranean restaurant that opened in 2020 and added froyo in 2021. It no longer offers froyo.

The Jamba Juice might have offered froyo before it closed.

Did I miss any froyo places in Belmont? Let me know.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Concerto Yogurt Triple Cake Review

 

Fro-yo girl here. I’m still loving yogurt cakes. I found another one at Concerto Bakery Café,a Korean bakery, in Koreatown LA. The yogurt triple cake is $7.50/slice. It’s three layers of cake, two layers of yogurt cream, fresh whole berries (blueberries, blackberries, raspberries), and a sweet cream frosting.

The sponge cake was light and fluffy but plain. The creamy frosting was also plain. The best part was the slightly tangy yogurt cream (yes, it tasted like yogurt) and the fresh berries. I liked that it wasn’t crazy sweet, but I think the cake part could be more flavorful.

They had many cake slices, but only one with yogurt in the name.

4 out of 5 stars.

* CONCERTO BAKERY CAFÉ, 3500 W 6th St #117, Los Angeles, CA 90020

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Kanro Marosh Gummy-style Yogurt Marshmallow Review

 

Fro-yo girl here. I found another yogurt flavored candy while shopping at Ebisu in Alhambra. Kanro Marosh is a “gummy-style yogurt marshmallow” according to the packaging. It’s imported from Japan.

One pouch is 50g (1800mg) and $2.99. The pouch is resealable.

Marosh: The candy is tear-shaped and about the size of a finger tip. It has the chewy of mochi and the sponginess of a marshmallow. The candy is “coated in acid powder for a refreshing taste.” It is firmer and chewier than a marshmallow, but sweet like a marshmallow. The powder on the outside is quite tart. I find the tartness pleasant (love tart candy). It fades, and you’re left with the sweetness. It does taste more like yogurt soda than yogurt.

4 out of 5 stars.

EBISU LIFE STORE, 300 W Main St, Ste 120, Alhambra, CA 91801

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Yogurtland’s New Candy Cane Spoons

 

Fro-yo girl here. I went back to Yogurtland to stock up on the new Peppermint Mocha frozen yogurt, and the new candy cane spoons were there! The spoon is red and features two criss-crossing candy canes. The spoon handle says Yogurtland on the front and Happy Holidays on the back.

ICYMI, Yogurtland is honoring vets and active military with 15% on Veterans Day, with proof of service or a military ID.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Pinkberry’s Luxurious New Seasonal Creations

 

Fro-yo girl here. Pinkberry just launched two special seasonal froyo creations to enjoy for a limited time only.

First up, Dubai Chocolate has arrived at Pinkberry. Pinkberry’s version starts with their beloved creamy chocolate hazelnut frozen yogurt as a base. That’s topped with fresh strawberry halves, crunchy toasted kataifi (shredded phyllo), a rich pistachio sauce, and crushed roasted pistachios. I think it’s the first time I’ve seen pistachio sauce at Pinkberry in the US. The Dubai Chocolate cup is $11.99 at Pinkberry in Los Feliz.

Second, Raspberry White Chocolate froyo is back. This is a tart froyo that I really enjoy. It tastes like tangy raspberry froyo with a mellow hint of sweet white chocolate. The seasonal creation is a swirl of Raspberry White Chocolate froyo topped with fresh raspberries, chocolate chips, and a macaron. The macaron was an extra $1 at Pinkberry Los Feliz, but I was able to choose the macaron flavor. I chose matcha. Love Raspberry White Chocolate Pinkberry, so I’m happy to see it return. The matcha macaron barely had any matcha flavor, so I would skip that in the future.

Raspberry White Chocolate frozen yogurt will be in participating stores now until January 8, 2026.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Veteran’s Day Froyo Deals for Active & Retired Military Personnel

 

Fro-yo girl here. I’ve compiled a list of froyo shops that are honoring veterans & active military with a froyo discount on Veterans Day, November 11. The good news is that several large froyo chains have Veterans Day promos this year.

Here’s the alphabetical list:

• Alpine Chill (Alpine, CA): 50% off for veterans and active duty military on 11/11
• Berry Mangos (McDonough, GA): Show your military ID on 11/11 and get a free 5 oz cup of froyo
• Berrywinkle (Muncie, IN): Vets and active military enjoy 35% off on 11/11
• Counter Culture (LA): Vets receive a free small Humphrey
• Cuppa Yo (Buckeye, AZ): Free 8 oz cup of froyo on 11/11, show staff your military ID to get your 8 oz cup
• Cuppa Yo (Prineville, OR): Vets and families enjoy 30% off froyo on Veterans Day
• Cuppa Yo (North Plains, OR): 15% off froyo on 11/11 with valid military ID
• Cuppa Yo (Redmond, OR): Show your military ID on 11/11 for a free 8 oz cup of froyo
• Farmhouse Froyo (Bryan, College Park, TX): Vets enjoy 50% off on 11/11
• Fifth & Emery (KS): Vets get a free froyo on 11/11
• Frost (Kailua, HI): BOGO free on froyo on 11/11 for vets
• FroYo & Co (Ceres, CA): Buy one froyo, drink or combo and get one 50%, vets with valid ID get a free small froyo
• Golden Spoon (Laguna Beach, CA): Free small yogurt on 11/11 with a valid military ID, limit one per guest
• Golden Spoon (Irvine, CA): Free small yogurt on 11/11 with a valid military ID,
• Heavenly Yogurt (San Diego, CA): On November 11, enjoy 20% off for all veterans, active duty military, and spouses.
• Hocking Hills Froyo (Logan, OH): Show your military ID on 11/11 to get your free cup
• Ice Age (Farmington, NM): Free froyo with valid military ID on 11/11
• Just Chill (Clinton, NJ): Present your military or veteran ID and get a cup to fill with froyo on 11/11/25
• Kiwi Froyo (PA, NJ): Vets with valid ID enjoy 50% off on 11/11
• Kiwi Loco (Rexburg, ID): Vets and active military enjoy a free 16 oz cup on 11/11
• Lizzy's Froyo (Desert Hot Springs, CA): 20% off for active and retired military on Nov. 11
• Luv Handlz Eastwood (Syracuse, NY): Vets receive a free small frozen yogurt on Nov. 11
• Menchie’s: Present your military ID or proof of service on 11/11 to receive your first 6 oz of froyo for free
• Menchie's (Canton, MI): Free froyo for vets and 50% off for their families on 11/11
• Monster Yogurt (Dallas, TX): Vets and active military get a free 6 oz froyo on 11/11
• Never Better Frozen Yogurt (Lake Elsinore, CA): Vets enjoy 8 oz free on 11/11
• Orange Leaf (Saugus, MA): Vets enjoy a free cup of froyo on 11/11
• Phroyo (Hampstead, NC): Buy one, get one free for vets on 11/11
• Pink Spoon (Forest Grove, OR): Free froyo for vets on 11/11
• Polar Xpress (Ottuma, IA): Vets eat free on 11/11
• Sweet CeCe's (Peoria, IL): Free flat rate cup for vets on 11/11
• SweetFrog (Hickory, NC): Free cup for veterans on 11/11 with military ID, show ID first and get a small cup to fill
• SweetFrog (Findlay, OH): Free cup for veterans on 11/11 with military ID, show ID first for a free 12 oz cup
• SweetFrog (Horseheads, NY): Show your military ID on 11/11 and get a free small cup of froyo
• SweetFrog (Hendersonville, NC): Show your military ID on 11/11 and get a free small cup of froyo
• SweetFrog (Fayetteville, NC): Show your military ID on 11/11 and get a free small cup of froyo
• SweetFrog Brambleton (Ashburn, VA): Free cup for veterans on 11/11 with military ID, show ID first for a free 12 oz cup
• SweetFrog (Catonsville, MD): Show your military ID on 11/11 and get a free small cup of froyo
• SweetFrog (Salisbury, MD): Show your military ID on 11/11 and get a free small cup of froyo
• Swirls Yogurt (Parker, CO): Show your military ID for 50% off one froyo on 11/11
• TCBY: First 6 oz of froyo are free on 11/11 for veterans or active military personnel with valid military ID or other proof of service
• Trugurt (IL): Vets and active military enjoy 25% off on Nov. 11
• Wild Sugar (Evans, GA): 50% off froyo for vets on Nov. 11
• Yo Crazy (Ephraim, UT): Free small yogurt on 11.11 with military ID
• Yofroyo (Springfield, MO): Vets enjoy 50% off froyo on 11/11
• Yogo Crazy (Wyomissing, PA): 10 oz free on 11/11 with proof of service
• Yogurt Experience (Round Rock, TX): Free froyo, any size, with proof of service or military ID on Nov. 11
• Yogurt Factory (Temecula, CA): Free froyo for vets and active duty military on 11/11
• Yogurt Hut North Medford (Medford, OR): Free 8 oz froyo for vets on Veterans Day, must show ID, military discount every day
• Yogurtland: Show your active or inactive military ID in-store to receive 15% off your purchase on November 11
• Yogurt Mill (Central CA): One free menu item with valid ID on 11/11
• Yogurt Zone (Irving, TX): Show your military ID on 11/11 for 50% off your cup of froyo
• Yoville (Oroville, CA): BOGO free up to $5 off for everyone on 11/11

I will update this list as I learn of new offers. Thank you, vets and active military, for your service to this country.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

November at Menchie’s

Fro-yo girl here. It’s November at Menchie’s, which means it's time for a new featured flavor, NEW Chocolate Covered Raspberry froyo made with Hershey’s Chocolate. CCR is described as “a subtle tangy raspberry covered in a rich semi-sweet Hershey's chocolate.” It's made with no artificial flavors, no artificial flavors, and no high fructose corn syrup.

Chocolate Covered Raspberry froyo: It’s a smooth and mild milk chocolate froyo, thanks to the Hershey’s chocolate. The raspberry flavor is present but not too strong. It’s a nice mellow combination. The chocolate and raspberry flavors are harmonious. Recommended toppings: Special Dark chips, Oreo cookie crumbs, and fresh raspberries.

I heard that Menchie’s will offer Dubai Chocolate froyo soon, so keep checking.

Menchie’s is also honoring members of the military, past and present, on Veterans Day, November 11, with 6 oz of free froyo.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Yogurtland Pasadena on Lake Has Remodeled

 

Fro-yo girl here. I pass by Yogurtland on Lake in Pasadena multiple times a week. Today I noticed that it looked different. They just remodeled the interior. The green and white square tile walls have been replaced by a sleeker faux wood look. They also added some decals and a neon sign that says Share Love, Joy, & Hope.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Yogurtland’s New Flavor, Peppermint Mocha Frozen Yogurt & Holiday Promo

 

Fro-yo girl here. It’s November, so winter froyo flavors are on the way. Yogurtland launched the new flavor, Peppermint Mocha frozen yogurt, on November 3. Peppermint Mocha froyo is described as, “a festive swirl of cool peppermint and rich mocha [that] creates a refreshing, creamy frozen yogurt.” The flavor is nonfat, gluten-free, and made with real cocoa and coffee.

Peppermint Mocha froyo: I was a bit hesitant to try the flavor (I wasn’t in the mood for a strong mint flavor), but I really liked it. The mocha (coffee) flavor was more dominant than the peppermint. Also, the coffee flavor was mellow and smooth, not bitter or harsh. The texture was creamy and smooth. Recommended toppings: whipped cream, gingerbread men, and chocolate chips.

I spotted a holiday topping, mini gingerbread men cookies. The cookies are thick and crunchy with a bit of gingerbread spice.

The new holiday cups feature a green background with holiday images: gingerbread men, candy canes, peppermint candies, and sprinkles. And the new complimentary holiday sticker sheets have a similar look (the same color, a few of the same images that are on the cup). The sticker sheet comes with ten stickers, including a red Yogurtland spoon, a cup of froyo, a gift, an ornament, holiday cookies, a candy cane, and a round peppermint candy.

There are red holiday candy cane spoons, too.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.