Wednesday, January 20, 2010
Frogurt by Wards Ice Cream
Fro-yo girl here. I recently met with the Bay Area distributor of Frogurt (she owns Yogizmo) to learn more about the brand. Frogurt, a Wards Ice Cream product, has been available since 1968. Wards is a privately held company located in NJ and is best known as the supplier of Bloomingdale's fro-yo (40 Carrots). They don't have a website(!).
Frogurt currently has one tart flavor (plain tart) and classic flavors like peanut butter, coffee, pistachio, vanilla, banana and chocolate. They claim that their fro-yo doesn't contain artificial ingredients. Their fro-yo is very creamy and rich (though most flavors are non-fat). New flavors are on the way, including the second tart flavor, pomegranate.
You know you love me. X0 X0, fro-yo girl.