Results of the 2025 National Frozen Yogurt Consumer Survey Reveal that Frozen Yogurt Consumers Prioritize Quality and Want New Offerings

 

Fro-yo girl here. The International Frozen Yogurt Association invited frozen yogurt consumers in the United States to participate in an online survey about frozen yogurt in September 2025. Open to U.S. residents aged 13 and older, the online survey explored a wide range of topics, including flavor preferences, consumption frequency, brand loyalty, and attitudes towards frozen yogurt. It is the only survey about frozen yogurt that gathers responses from across the United States. Because it is conducted annually, it captures trends over time.

The 2025 online survey received 180 responses from frozen yogurt consumers in the United States. The typical respondent was a male (62%), 25 - 34 years old (65%), with one or two children under 18.

Key survey findings

Quality is king: For the second consecutive year, "quality frozen yogurt" was ranked as the most important factor when choosing a frozen yogurt shop, followed by great tasting frozen yogurt, and value for the money. 

Price sensitivity remains, but with a caveat: Although 64% of respondents report reducing froyo consumption this year due to the high cost of froyo, 83% indicated a willingness to spend more for a high-quality product they value. This suggests that transparent messaging about ingredient quality can help justify higher price points. 

Consumers want something new: Consumers seek the excitement of new flavors, limited-time flavors, seasonal flavors, and collab flavors. This is the main way to draw them to a frozen yogurt shop. Frequent flavor rotations would also be helpful. When asked what type of other products would interest them if offered by a frozen yogurt shop. The most popular response was frozen yogurt cakes and pies, followed by frozen yogurt cookie sandwiches and frozen yogurt popsicles. 

The full results and recommendations are accessible to IFYA members on the IFYA website in the IFYA Research in the Froyo Resources section. A basic IFYA membership is free.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Ellenos NEW Pecan Pie Yogurt Review

 

Fro-yo girl here. Ellenos just introduced a new seasonal flavor, Pecan Pie, made with real pecan puree, Vermont maple syrup, Ellenos plain Greek yogurt, and Biscoff cookie crumble. I found it at Whole Foods in Pasadena for $2.69 on sale (regular price, $3.19).

Pecan Pie yogurt: The puree is on the bottom of the cup, topped by plain Greek yogurt. It’s rich, creamy, and tangy. The pecan flavor isn’t prominent, but it adds a pleasant nuttiness. And the best part might be the Biscoff cookie crumbs on top. All the components work well together and make it a more interesting cup of Greek yogurt. You’ve got the creamy, tangy yogurt, the crispy, buttery crumbs, and the nuttiness of the pecans. It’s so good!

One serving is 270 calories, 9g total fat, 25g total sugars, 12g protein, and 35g total carbs.

4.5 out of 5 stars.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Black Friday Froyo Specials

 

Fro-yo girl here. Most froyo shops will be closed on Thanksgiving, but many will have Black Friday specials. Then there are Small Business Saturday and Cyber Monday deals too.

The shops are listed in alphabetical order.

• Alpine Chill (Alpine, CA): BOGO free on 16 oz froyo cups on 11/28
• 16 Handles (participating locations): gift card sale – get $100 gift card for $75, $50 gift card for $40
• Chozen Yogurt (Casper, MT): buy a $25 gift card for $20, buy a $50 gift card for $45 now – December 1
• Cuppa Yo (Redmond, OR): Buy $40 in gift cards and get a free $10 gift card from November 22 – 28
• Cuppa Yo (Madison, AL): Enjoy 25% off when you buy 4 gift cards from now – Nov. 29
• Fifth and Emery (KS): Buy $20 in gift cards, get $10 free on Black Friday and Small Business Saturday
• Frazzberry Frozen Yogurt (Wilmington, DE): Buy $25 in gift cards, get $5 FREE, Buy $50 in gift cards, get $10 FREE, & 20% OFF all candy and all beanies from 11/28 – 12/1
• Golden Spoon (Rancho Santa Margarita, CA): 30% off on Black Friday from 5 PM – 10 PM
• Kiwi Loco (Rexburg, ID): BOGO gift cards on 11/28
• Menchie's Stonehill Plaza (Oviedo, FL): BOGO 50% off froyo on 11/28 from 3 PM - 7 PM
• Myfroyoland Wakad Phoenix Mall of Millennium (Pune, India): 30% off your froyo on 11/28
• Orange Leaf (Cypress, TX): $5 froyo flights & $5 smoothies on 11/28
• Orange Leaf (US): $1 off froyo on 11/28 & 11/29, minimum $8 purchase
• Purple Penguin (Lambertville, MI): Buy $20 in gift cards, get a free $5 card from 11/25 – 12/1
• Red Mango (US): $1 off froyo on 11/28 - 11/29, minimum $8 purchase
• Sweet Frog (US): $6 small cups on 11/28
• Yagoot (Salt Lake City, UT): Buy a kid’s cup, get one free on 11/28
• The Yog Bar (UK): all day deals on 11/28, 50% off from 12 PM - 2 PM, 25% off from 2 PM - 4 PM, 10% off from 4 PM - 6 PM
• Yogen Fruz (Paraguay): Buy 3 for the price of two froyo and smoothies from 11/26 - 11/28/25
• Yogorino (Via Reggio, Tuscany, Italy): Visit on 11/28 and get a voucher for a free cup
• Yogurtland double points on purchases
• Yole (Guatemala): 2x1 small pots on 11/28
• YOMG (Australia): 20% off online pick up orders on 11/28
• Yo Way (Parramatta, Australia): 10% off froyo on Black Friday
• Zoyo (AZ, US): Spend $25 on gift cards, get $5 bonus card; buy $50 in gift cards, get a $10 bonus card, purchase $100 in gift cards, get a $20 bonus card during Black Friday weekend

Expect a few more updates to this post, since many shops announce deals at the last minute, even on Black Friday. You can also view Black Friday froyo specials on this Pinterest board, https://www.pinterest.com/froyogirl/black-friday-froyo-specials/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Save the Date for the Disney Percy Jackson and the Olympians Free Froyo Promo at Menchie’s

 

Fro-yo girl here. You’re going to want to save the date, Wednesday, December 10, for the Percy Jackson and the Olympians event at Menchie’s. The first 50 guests on December 10 at 3 PM will receive 5 oz of free froyo to celebrate the premiere of Season 2 of Percy Jackson and the Olympians.

Be sure to try Percy Jackson’s No Sugar Added Blue Raspberry flavor.

Season 2 of Percy Jackson and the Olympians is coming to Disney+ on December 10.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

New at Menchie’s, Dubai Chocolate Froyo

 

Fro-yo girl here. It took awhile for me to find the new Menchie’s flavor, Dubai Chocolate froyo. It’s described by Menchie’s as “rich, creamy milk chocolate with the nuttiness of pistachio.” The flavor is lowfat, gluten-free, and made with no high fructose corn syrup, no artificial flavors, and no artificial colors.

Dubai Chocolate froyo: It looks brownish like milk chocolate froyo. I could definitely taste the pistachio too. The flavor was creamy and smooth. It didn’t work for me though. I think the appeal of Dubai Chocolate depends in part in the different textures. Also, it’s nice that the chocolate and the pistachio are separate.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Froyo Scene in Belmont, CA

Fro-yo girl here. Belmont, a smaller city in San Mateo County, has a current population of 27,132. It is considered a quiet, safe, affluent residential community. It currently has two froyo shops and two that closed. For such a small town, that’s not bad. Menchie’s and Ya-Ua are thirteen and fifteen years old, respectively.

Golden Spoon once had signs up in Belmont in 2012 but never opened. Instead, that space became a Menchie’s. Apizza, which carries Loving Cup frozen yogurt, also announced plans to open in Belmont but never opened.

Current Froyo Shops

• Menchie’s, 1200 El Camino Real Ste A3, opened in 2012
• Ya-Ua, 1090 Alameda de Las Pulgas, is a self-serve froyo and boba shop that opened in 2010

Closed Froyo Shops

• Rockets Yogurt, 1538 El Camino Real, had a 1950's classic car theme and counter-serve format. It opened and closed in 2008.
• Yoppi Yogurt, 1005 Alameda de las Pulgas, opened at the Carlmont Shopping Center in 2011, taking over the old Jamba Juice space. The self-serve shop closed in 2016. Yoppi Yogurt started in San Francisco and later opened shops along the Peninsula.

No Longer Offers Froyo

• Capo, 2040 Ralston Ave, is a fast casual Mediterranean restaurant that opened in 2020 and added froyo in 2021. It no longer offers froyo.

The Jamba Juice might have offered froyo before it closed.

Did I miss any froyo places in Belmont? Let me know.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Concerto Yogurt Triple Cake Review

 

Fro-yo girl here. I’m still loving yogurt cakes. I found another one at Concerto Bakery Café,a Korean bakery, in Koreatown LA. The yogurt triple cake is $7.50/slice. It’s three layers of cake, two layers of yogurt cream, fresh whole berries (blueberries, blackberries, raspberries), and a sweet cream frosting.

The sponge cake was light and fluffy but plain. The creamy frosting was also plain. The best part was the slightly tangy yogurt cream (yes, it tasted like yogurt) and the fresh berries. I liked that it wasn’t crazy sweet, but I think the cake part could be more flavorful.

They had many cake slices, but only one with yogurt in the name.

4 out of 5 stars.

* CONCERTO BAKERY CAFÉ, 3500 W 6th St #117, Los Angeles, CA 90020

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.