Froyo History at the Valley Relics Museum

 

Fro-yo girl here. We recently visited the Valley Relics Museum, a museum dedicated to the history of the San Fernando Valley, so that Mr. Froyo could relive some childhood memories. He grew up in North Hollywood. I grew up in the Bay Area, so I don’t have SFV childhood memories, but I certainly recognized some of the movies, TV shows, and businesses of the Valley (e.g., Fast Times at Ridgemont High, Brady Bunch).

Some of the neon signs looked familiar because those businesses still exist (e.g., Dinah’s Fried Chicken, Pioneer Chicken, Johnny Rockets, Bob’s Big Boy). I spotted the Studio Frozen Yogurt sign. Studio Yogurt: Studio Yogurt opened in Studio City in 1997 and closed in 2014. The location was taken over by Yogurtland. It was an old school yogurt shop known for generous portions. I visited it one time.

I believe they have the old Humphrey Yogart sign, though I didn’t see it displayed. And yes, I was looking for it. The Valley is also home to the very first Menchie's Frozen Yogurt in Valley Village, and it's still open. Humphrey Yogart moved and continues to serve froyo inside Gelson's in Sherman Oaks.

You know you love me. X0 X0, fro-yo girl.

* VALLEY RELICS MUSEUM: C3 & C4 Entrance on, 7900 Balboa Blvd, Stagg St, Van Nuys, CA 91406

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Menchie’s Launches a New Loyalty App

 

Fro-yo girl here. Menchie’s just launched a new app on September 17. If you already registered for the My Smileage loyalty program, you’ll need to update the Menchie’s app. To keep your previous points, enter the phone number you used to register your Menchie’s loyalty account. You can also claim your points with the email address associated with the existing Menchie’s loyalty account.

The new app is powered by Thanx. It features a store locator (the old app had this feature), your rewards (including points total), a way to send feedback to Menchie’s, and notifications (messages from Menchie’s?).

Unfortunately, they removed the flavors that the stores are carrying and the hours of operation for each location.

Once you register for the new app, you’ll receive a $5 reward.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Share Your Thoughts About Frozen Yogurt for a Chance to Win Froyo Gift Cards

 

Fro-yo girl here. The National (US) Frozen Yogurt Consumer Survey is back. Sponsored by the International Frozen Yogurt Association, the survey is open to anyone who eats froyo in the United States.

Share your thoughts about frozen yogurt to help the frozen yogurt shops better understand what customers want. This year’s survey covers everything from consumption habits to froyo preferences —and we’ll compare the results to last year’s to track what’s trending.

Why Participate?

• Your insights help shape the future of froyo
• You could win one of five $25 gift cards to any U.S. froyo shop that sells online gift cards
• It only takes 6 minutes

Survey Details:

• Open: September 24 – October 8, 2025
• Ages 13+ in the U.S. are welcome
• Email addresses are only used to notify gift card winners
• One response per person

👉 Take the survey now at https://tinyurl.com/2025froyosurvey

Winners will be contacted via email and announced by October 22, 2025.

Let’s swirl up some data and make froyo even better for everyone!

For the complete contest rules, visit https://internationalfrozenyogurt.com/2025-national-frozen-yogurt-consumer-survey-sweepstakes-official-rules/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Stradiva Eskimo Vanilla Review

 

Fro-yo girl here. Super King carries a variety of ice cream bars/popsicles imported from Russia, Ukraine, and Armenia. Fortunately, you can try some without buying a whole box. Eskimo Pie must have been popular in that region. ICYMI, Eskimo Pie was renamed Edy’s Pie because using the term eskimo was deemed culturally insensitive, but I don’t think Ukraine, Armenia, and Russia care.

Stradiva Eskimo Vanilla bars: The bar is a thin, long cylinder, unlike the Eskimo Pie from my childhood, which has a traditional flat shape with rounded corners. The chocolate coating was crispy and creamy in a good way. The vanilla ice cream was very sweet and not as creamy as I expected. It didn’t taste like high quality ice cream, but it did remind me of the kind of ice cream from childhood. For under $2, it’s a nice small treat.

Super King in Altadena, CA, sells Stradiva Eskimo Vanilla bars, a product of Ukraine, for $1.79. Each bar is 2.75 fl oz (80 ml). It is described as “vanilla flavored ice cream in sweet cocoa coated glaze.” The main ingredients are whole cow’s milk, butter, sugar, powdered whole milk, water, and skim milk powder. It’s not a lowfat bar.

3.5 out of 5 stars.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Yumi Yogurt Redwood City Is Almost Ready to Open

Fro-yo girl here. Froyo miracles do happen! The news of Yumi Yogurt’s return to Redwood City took me by surprise. The shop closed on 9/15/2019, after 35 years. The original building was demolished. Six years later, it’s just about ready to open and it’s back at the same shopping center (but different location), Sequoia Station. The old address was 947 El Camino Real and the new, 1019 El Camino Real Unit B9, right next to Little Madfish.

The glass storefront was papered over, so I couldn’t see inside. But they did post a picture of the interior on Instagram on September 3. The post says “our shop is fully ready, the only step left is the final approval from” San Mateo County Environmental Health.

Yumi Yogurt RWC was the first Yumi that I visited and the one that I went to the most often.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Chara Froyo Review

 

Fro-yo girl here. Chara Froyo is a new Greek frozen yogurt brand that's currently available in Los Angeles. Launched in June 2025, Chara Froyo has been available at a few pop-ups and a bus that they park in Abbot Kinney Blvd. in Venice. You can also get Chara Froyo at Farmshop LA in Santa Monica. 

Chara Froyo is high protein, sweetened with agave and maple syrup, probiotic, lactose free, and made with California milk.

When I visited Farmshop, I found two flavors: Chocolate and Berries & Cream. One pint was $12. Unfortunately, due to the usual crazy Westside traffic, my pint melted on the way home. I overestimated the ability of my cooler and ice packs.

Berries & Cream froyo: The texture wasn’t dense and hard but light and creamy. The flavor was similar to a good lowfat strawberry ice cream. However, it was too sweet with almost no yogurt tang. If you told me that it was a light ice cream, I would not question it. Why can’t it taste like yogurt? One serving (2/3 cup) is 120 calories, 4g total fat, 19g total carbs, 17g total sugars, and 9g protein.

Available flavors:

• Plain tarte
• Berries & cream
• Chocolate
• Mint chip

I hope to try Plain Tarte one day.

FARMSHOP: 225 26th St #25, Santa Monica, CA 90402

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Go Greek Opens in Newport Beach

 

Fro-yo girl here. Go Greek recently opened in Newport Beach, CA (Orange County). I missed the grand opening on September 4 but visited about a week later. Go Greek is an authentic Greek yogurteria, serving authentic Greek yogurt in a Greek-inspired setting.

This is a franchise location offering six flavors of self-serve Greek froyo and toppings for $1.35/oz and fresh Greek yogurt with toppings. For the fresh yogurt, you can design your own bowl or go with one of their signature sweet or savory bowls. It is not self-serve.

Their Greek froyo is richer and creamier than the froyo shops and the yogurt is sourced from Greece. The froyo is always on the softer side for some reason, and it does melt quickly. However, I do enjoy the strong yogurt tang of Go Greek Yogurt. The toppings looked fresh, with more fresh fruit options than usual. The toppings do not appear to be organic. Gone are the days when they offer Greek cookies as a topping.

They have an app where you can earn points and free froyo.

It’s a nice looking shop with a brick façade and outdoor courtyard seating. Parking was easy to find. I do dislike the policy of not offering samples. People should be able to try the flavors before choosing.

* GO GREEK YOGURT: 191 Riverside Ave Unit C, Newport Beach, CA 92663

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.