Thursday, March 14, 2019

Yogurtland Pasadena (Lake) Update: Ownership Change

Fro-yo girl here. I used to go to Yogurtland Lake in Pasadena, CA every week, but I changed to other Yogurtland locations after the last price hike at Yogurtland Lake in mid-January. It’s now 59 cents an ounce, while other locations outside of Yogurtland Pasadena are at least 10 cents cheaper. That includes Yogurtland Alhambra, San Gabriel, Arcadia, Eagle Rock (Los Angeles), Monrovia, Burbank, and San Dimas. Most Yogurtland locations in the area now charge 49 cents an ounce. Yogurtland Old Town Pasadena has always been, and is still, more expensive than Yogurtland Lake.

I noticed that they haven’t been keeping up with the promotional posters (e.g., they didn’t put up the poster for Flavor Favorites Unwrapped). They put the Spring poster up from 2018 recently, even though the store does have any of the flavors depicted in the poster. The sign that was chipped hasn’t been fixed. Some of the fruit purees have been replaced with inferior Lyons sauces. Many of the old employees have departed.

Unfortunately, this location on a downward trajectory since the ownership change (Steve was the owner). So sad. I named it as my favorite local Yogurtland location in 2016. Yogurtland Alhambra seems pretty nice and they had peanut butter froyo when other shops in the area did not. I noticed that when new owners take over, they often raise the price. Some make improvements but based on what I've seen, that's usually not the case.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at The IFYA is the independent voice of the frozen yogurt industry.

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