A Visit to Yogurtland’s Original Location

Fro-yo girl here. The year: February 2006. The location: Fullerton, CA. Phillip Chang, founder, CEO and president opens the first Yogurtland location in Orange County in a busy shopping center near several high schools and colleges, including Cal State Fullerton. It shared a space with Chang’s other business, Boba Loca, a bubble tea shop. They offered 16 self-serve, non-fat fro-yo flavors a day and toppings for 30 cents. They had plain styrofoam cups at first and then clear plastic cups. The fro-yo machines were lined up but not behind a wall with cutouts.

Though this location’s look would evolve over the years, the basic Yogurtland formula was already there: 16 self-serve fro-yo flavors a day and a low value pricing.

The location was remodeled in 2008. The new look featured a new logo and the now familiar green tiled wall with 8 fro-yo machines. They also brought in new sleeker looking white and orange chairs.

Another logo change occurred in 2009 when the company switched to the current logo. They changed the chairs again, to white and grey ones and brought in small white tables to replace the wood tables.

The original location doesn’t have a special plaque (it should). It’s on the smaller side and the fro-yo and toppings are now 35 cents an ounce.
You know you love me. X0 X0, fro-yo girl.

* YOGURTLAND: 501 N. State College Blvd., Fullerton, CA 92831