Friday, June 18, 2010

Northern California Soft Serve Show

Fro-yo girl here. I checked out today's Northern California Soft Serve Show, sponsored by Southwest Traders, at the Electro-Freeze Showroom in Pleasanton today. Attendance was free and most of the attendees were fro-yo shop owners. The show was a chance to meet the vendors and check out the latest in fro-yo. And there was free fro-yo.

TR Toppers table of toppings took up the center of the room. You could sample toppings like iced animal cookies, mini peanut butter cups, Andes mints, etc. They now offer mini fruit pies. New toppings included gold nuggets (pieces of chocolate), mini sour gummi worms and chocolate coated waffle pieces. I liked the strawberry fizzy candy - nice crunch and not too sweet.

There were 12 flavors of fro-yo available for sampling from Rainbow's End, Summit, and Miss Karen's. Summit had two new fro-yo flavors, maraschino cherry tart and mandarin orange tart. Southwest Traders no longer carries YoCream (a shocking turn of events, I'm not sure what happened). Miss Karen's has been around since the 1970s and I was curious to try their fro-yo. They had red velvet, butter pecan, chocolate decadence, pineapple express tart and genuine tart. The red velvet flavor was very, very sweet, like a regular chocolate fro-yo but sweeter. The pineapple express tart was very creamy and didn't have that refreshing quality that I like in tart fro-yo. The aftertaste was somewhat bitter.

Other vendors had samples of syrups, smoothies, and paper cups.

You know you love me. X0 X0, fro-yo girl.

* ELECTRO-FREEZE: 1032 Serpentine Lane #102, Pleasanton, CA

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