Saturday, July 24, 2010

Orange Tree Rebranded as Orange Leaf


Fro-yo girl here. Orange Tree Frozen Yogurt has been rebranded as Orange Leaf. Once virtually indistinguishable from Tutti Frutti and Yogofina, Orange Tree, oops, I mean Orange Leaf, now aspires to be Yogurtland. Here's the evidence that Orange Leaf is a Yogurtland knock-off.

*PRICE: Orange Leaf, $0.30 an ounce/ Yogurtland, $0.30 an ounce
*NUMBER OF FRO-YO FLAVORS ON AVERAGE: Orange Leaf, 16/ Yogurtland, 16
*FREE WATER: Orange Leaf, Yes/ Yogurtland, Yes
*LEAF IN THE LOGO: Orange Leaf, Yes/ Yogurtland, Yes

The strongest evidence of being a knock-off is the new biodegradable Orange Leaf spoon AND they had pink, green & white sprinkles (those are Yogurtland colors). It takes effort to rebrand and I'm not sure why they didn't spend some effort on improving their frozen yogurt quality. If Orange Leaf doesn't work, maybe they can try Orange Stem next.

You know you love me. X0 X0, fro-yo girl.

http://www.orangeleafyogurt.com/

6 comments:

Bonnibella said...

I like the sound of orange leaf better

Lolia S said...

Orange Leaf, Orange Tree...I don't have a preference. And I mainly care about the fro-yo, not the name.

- FYG

Anonymous said...

I totally agree on that the product needs to be better it taste chalky and is too watery

Anonymous said...

I totally agree on that the product needs to be better it taste chalky and is too watery

Anonymous said...

yo orange leaf bout orange tree and changed the name and look a bit look into this http://orangi-yo.com/ orange grove

Lolia S said...

Crazy, the rebranding madness continues!

- FYG