What Happened to Orange Leaf’s Orange Unicorn? He Must Have Retired

Fro-yo girl here. Remember Orange Unicorn? He was hired to be Orange Leaf’s “spokes-thingie” in April 2016. His first task was to promote "You Be You Day" on Tuesday, April 26, 2016. On You Be You Day, which was a cute promotion where Orange Leaf guests were encouraged to celebrate their uniqueness and be rewarded with free froyo. He represented being unique and original.

Sadly, there was only one You Be You Day. Orange Unicorn was featured in an augmented reality coloring page, YouTube videos, on Orange Leaf cups, plush toys, and in-store signage. He liked to say things like #beweird, #beorange, be yourself, it’s the only thing you’re super good at, don’t be afraid of being different, be afraid of spiders, and why not is more fun than why.

There is no sign of Orange Unicorn on the current Orange Leaf website. The last Instagram post by Orange Leaf that mentions Orange Unicorn was in February 2018. The cups no longer feature Orange Unicorn. But his trademark is still active.

Orange Leaf no longer has a spokes-thingie but it has a slogan, Flavor Freedom. “Orange Leaf offers freedom from average every day options. From flavors, cups, and cones, to smoothies, shakes, and cakes, we give our guest the freedom to create whatever sweet treat they can come up with next. Our froyo flavors are the best, because we make them that way. No really, we do. Each flavor recipe is uniquely ours and you can’t get it anywhere else!”

Orange Unicorn was cute but the slogan is more mature. I hope Orange Unicorn is doing well in his froyo forest.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Froyo at Home Photo Contest Ends Soon

Fro-yo girl here. This year’s photo contest is inspired by the joy of lounging comfortably at home with froyo. Share a photo of your froyo at home style by midnight PST on Monday, July 20, 2020 for a chance to win.

The Prize: 

Orange Leaf Frozen Yogurt t-shirt and sweatshirt (you choose the size) for lounging

How to Enter:

• On Instagram or Twitter, post your lounging at home with froyo original froyo photo(s) on with the tags #froyoathome and #froyoassociation. The original photo must be posted using a public Instagram or Twitter profile by midnight PST on Monday, July 20, 2020.
• Alternative method of entry by email: Send your lounging at home with froyo photo(s) to info@internationalfrozenyogurt.com by midnight PST on July 20, 2020.
• You can enter as many times as you’d like. One photo equals one entry.

Contest Eligibility:

US residents, over 13 years of age

Winner notification:

The winner will be announced on Instagram and Twitter on or before July 27, 2020. If the winning entry was submitted via email, the winner will be notified via email. Odds of winning depend on the number of entries.

For the complete contest rules, visit https://internationalfrozenyogurt.com/ifya/official-rules-for-the-froyo-at-home-contest/

Good luck froyo fans!

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

National Frozen Yogurt Day Celebrations

Fro-yo girl here. It’s a big week for froyo fans. National Frozen Yogurt Day is February 6th! Mark your calendar for the following froyo events:

• Yogurtland on Feb. 2: Visit Yogurtland’s NFYD celebration on Feb. 2nd from 4 – 7 PM. Yogurtland and its partner/sponsor, Hershey’s have 2 new froyo flavors (York Peppermint Pattie and Hershey's Chocolate Milkshake), new toppings (York Peppermint Patties Minis and Hershey's Mini Kisses), free froyo, and a limited edition Hershey's collectible spoon.
• Menchie's on Feb. 6: Menchie’s NYFD celebration on February 6 offers 6 ounces of free froyo and toppings from 4 – 8 PM. One free froyo per guest please.
• Orange Leaf on Feb. 6: Orange Leaf is rewarding its Facebook fans with a buy one, get one free offer on February 6th. To claim the offer, visit the main Orange Leaf Facebook page (https://www.facebook.com/orangeleafyogurt) starting February 4. Offers are redeemable in-store on Feb. 6 with proof of claim via smartphone or printed confirmation.

All offers are valid at participating locations. Check your local froyo shops to see if they have any National Frozen Yogurt Day specials.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Summer Fro-yo Flavors

Fro-yo girl here. It’s been a busy summer for frozen yogurt and the perfect time to try new summer inspired frozen yogurt flavors, including:

* MENCHIE’S: Menchie’s partnered with the Smurfs 2 movie and introduced a Smurfy new flavor, Smurfberry Blast
* ORANGE LEAF: Root beer float frozen yogurt is available for a limited time.
* PINKBERRY: Last summer Pinkberry came out with Summer Strawberry. This year they introduced Cherry Pinkberry. It’s light, refreshing, tart and fresh. 
* TCBY: They introduced the refreshing new Wildberry Greek frozen yogurt on the first day of summer.
* YOGURTLAND: Yogurtland gave us three summer refreshers frozen yogurt flavors in late May: Orangesicle, Root beer float and Hibiscus passion fruit sorbet. 

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Fro-yo Chain Store Location Count

Fro-yo girl here. It's time for another update of the chain store location count. Several are close to having 200 open locations. Wondering who’s in the lead?

* MENCHIE’S: 199 locations in the U.S. (vs. 98 last August) and 28 locations outside the U.S.
* ORANGE LEAF FROZEN YOGURT: 190 locations in the U.S.
* RED MANGO: 182 locations in the U.S. (vs. 128 last August), including a whopping 47 in NY.
* YOGURTLAND: Approximately 181 locations in the U.S. (vs. 96 last August), 9 locations outside the U.S. Their website doesn’t make it easy to view a list of individual locations.
* PINKBERRY: 139 locations in the U.S. (vs. 116 locations last August) and 61 locations outside the U.S. The SF location was store #200. They have many locations in Peru and United Arab Emirates.
* CHERRYBERRY: 102 locations in the U.S.

The store counts are based on the locations listed on the company website in August. Menchie’s is now the largest self-serve fro-yo chain in the U.S. (and the world). They’ve been opening an average of 10 stores a month. Menchie’s expects to have 500 stores open by the end of 2013. Yogurtland plans to have 1,000 locations open by the end of 2017.

You know you love me. X0 X0, fro-yo girl.

Fro-yo for Mother's Day

Fro-yo girl here. Tomorrow is the perfect day to treat your mom to fro-yo. Moms love fro-yo and fro-yo gift cards. Look for these special fro-yo deals:

* TCBY: Free fro-yo for moms on Mother's Day at participating locations, call ahead to check and find your nearest location here: http://tcby.com/find-a-store/
* ZOYO: Free fro-yo for mom on Mother's Day, in Phoenix, AZ, details
* ZINGA: Buy one, get one free on Mother's Day at Zinga locations
* YOGURT MOUNTAIN: 10 ounces free for mom on Mother's Day at participating locations
* BERRY COOL: Free fro-yo for mom, up to $4, on Mother's Day in Cedar Park, TX
* TWISTED PINEAPPLE: 4 ounces of free fro-yo for mom on Mother's Day in Somerset, KY
* YO MAMA: Buy one, get mom's free, involves fake tattoo in Wauwatosa, WI
* ORANGE LEAF: Buy 1, get 1 50% off  mom's cup on Mother's Day at participating locations
* BLUSH MILPITAS: Free small fro-yo or cake pop for mom with purchase of fro-yo or ice cream.

You know you love me. X0 X0, fro-yo girl.

Orange Tree Rebranded as Orange Leaf

Fro-yo girl here. Orange Tree Frozen Yogurt has been rebranded as Orange Leaf. Once virtually indistinguishable from Tutti Frutti and Yogofina, Orange Tree, oops, I mean Orange Leaf, now aspires to be Yogurtland. Here's the evidence that Orange Leaf is a Yogurtland knock-off.

*PRICE: Orange Leaf, $0.30 an ounce/ Yogurtland, $0.30 an ounce
*NUMBER OF FRO-YO FLAVORS ON AVERAGE: Orange Leaf, 16/ Yogurtland, 16
*FREE WATER: Orange Leaf, Yes/ Yogurtland, Yes
*LEAF IN THE LOGO: Orange Leaf, Yes/ Yogurtland, Yes

The strongest evidence of being a knock-off is the new biodegradable Orange Leaf spoon AND they had pink, green & white sprinkles (those are Yogurtland colors). It takes effort to rebrand and I'm not sure why they didn't spend some effort on improving their frozen yogurt quality. If Orange Leaf doesn't work, maybe they can try Orange Stem next.

You know you love me. X0 X0, fro-yo girl.

http://www.orangeleafyogurt.com/