Saturday, June 6, 2020

Yalla Mediterranean No Longer Serves Greek Froyo



Fro-yo girl here. Some time last year I was in Orange County and on the way back home, I took a detour to Seal Beach for froyo at Yalla Mediterranean. However, when I visited, I was told that the soft serve machine wasn’t working and that it had been broken for six months. The employee said that they probably wouldn’t fix it because of the high cost of the repair. I was told that it would be cheaper to get a new machine than repair the old one. While I was quite disappointed at the time, I didn’t think too much about it.

Recently, I read that the soft serve machine is “broken” at the Yalla locations in Burbank, Culver City, and Walnut Creek. The Seal Beach experience was not an isolated incident. It made me wonder what’s going on with Yalla.

The newer paper Yalla menu does not list frozen yogurt, though frozen yogurt is still shown on the Yalla website, including the online menu. The last Yalla post showing froyo was on November 25, 2018 on Instagram.

From what I can tell, the frozen yogurt is no longer offered at any Yalla location. This is sad because they developed their own recipe for Greek froyo and offered tasty toppings like baklava and chocolate cookies. It was available in one flavor, plain tart. The frozen yogurt was rather icy but it was refreshing and I enjoyed the baklava topping. 


Also, for a few years (2016-2018), you could get a free froyo with baklava there with a Yelp check-in. I went fairly often to get a salad and froyo for dessert. I probably won’t go back there since they stopped offering Greek froyo. Would you still go? The food was decent but the froyo was the main attraction.

Yalla started in late 2014, when Daphne’s California Greek, the Greek fast casual chain, started the new concept. Yalla had a different look, a broader Mediterranean menu than Daphne’s, and an emphasis on sustainability by using local GMO-free ingredients, responsibly raised meat and fish, and eco-friendly packaging. Daphne’s was acquired by Victory Park Capitol Advisers earlier in 2014. The first Yalla location opened in Pleasant Hill, CA in December 2014.

The expansion phase followed, with new company owned locations opening in Northern California first, then Southern California. Most of the new locations were converted from Daphne’s. The last of the new locations opened in 2015.

FAT Brands, a global franchising company that also owns Fatburger, Ponderosa, Buffalo’s CafĂ© and other franchise brands, acquired Yalla in December 2018. At the time, Yalla had 7 locations. Since then, no new locations have opened but none have closed either. Yalla is looking for franchisees.

Currently, there are Yalla locations in

  • Burbank, CA
  • Culver City, CA
  • Dublin, CA
  • Fremont, CA
  • Pleasant Hill, CA
  • Seal Beach, CA
  • Walnut Creek, CA
  • Chicago (delivery only)

On a happier note, Nick the Greek, a fast casual Greek eatery, is expanding rapidly in California (13 locations and counting) and offering Greek froyo.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

No comments: