Fro-yo girl here. Is it just me or does it seem like 21 Choices Frozen Yogurt has been closed a lot these past few years. The renovation of their old space on Colorado Blvd. took forever and then they moved into a brand new spot around the corner. Space NK, the beauty retailer, took over their old spot. Then they closed right before the safer at home order was issued. I think they closed on 3/16 and no updates were provided after 3/18, until they reopened on May 22.
They quietly reopened just in time for Memorial Day weekend. I visited to see if anything had changed. They’re making their non-dairy soft serve with housemade oat milk now. The employee had a face shield on and the yogurt and toppings are behind a shield as well. Mix ins are still available. Everyone who enters is required to wear a mask.
I tried their non-dairy oat milk soft serve for the first time, opting for Peanut Butter Coconut mixed with toffee chips. The toffee chips took over the flavor and made the pb and coconut seem mild, but the base was fairly creamy. It tasted pretty clean with a hint of oat flavor.
I hope the soy milk base will still be offered. I did see some soy milk in the fridge, but not much of it. It’s so hard to find soy-based soft serve/frozen yogurt. They also had cashew milk, almond milk, and macadamia milk in the fridge.
I’ve been going to Old Town Pasadena periodically during the safer at home order and many businesses remain closed, including restaurants and retailers. Only a handful are open for takeout, like True Food Kitchen, Motto Tea Café, and Starbucks. Some retailers are offering curbside pickup. Madewell is behind on rent. The food hall on Union and Fair Oaks is expanding and taking over the old Gap and Crate & Barrel spaces.
There hasn’t been much foot traffic in the area for months. It could be tough for that area for a long time if the crowds don’t return.
P.S. 21 Choices just reopened in Claremont Village (Claremont, CA) as well.
You know you love me. X0 X0, fro-yo girl.
* 21 CHOICES: 44 N Fair Oaks Ave., Pasadena, CA 91105
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.
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