Wednesday, February 3, 2016

Menchie’s is Testing Freshly Made Waffles




Fro-yo girl here. Menchie’s University in Encino is where Menchie’s tests new products and flavors and provides training. Recently they were testing a new dairy-free flavor, dark chocolate made with coconut milk. I headed over less than a week later and the flavor was nowhere to be found. I guess the test flavors aren’t there long. I heard they were testing a Marshmallow Peeps flavor next. If I lived closer to Menchie’s University, I’d certainly go there regularly.

During my visit they were testing a new product: freshly made waffles. They’re sold by the weight for the same price as froyo and toppings. Head to the Menchie’s team member and ask for a waffle. The waffle iron is kept next to the round waffle iron they use to make waffle bowls.

A team member pours the batter onto the waffle iron. After a few minutes the hot waffle is ready. The waffle is rectangular (6 squares long, 3 squares wide). It’s a light waffle with deep pockets. The texture is soft and slightly crispy. It is not a liege waffle; the denser liege waffle would hold up to froyo better. Froyo gets absorbed into the Menchie’s waffle and quickly makes it soggy. Pro tip: Put your froyo on the side, not on top of your waffle.

The waffle flavor was okay but not better than those waffles you can make for yourself with a waffle iron at a hotel. The fact that the froyo makes the waffle soggy is a big negative. 

My two cents: If Menchie’s wants to offer waffles, they should make the batter more interesting and make a denser waffle that doesn’t get soggy so easily. Flavored waffles (made with flavored batter) like peanut butter or chocolate sound much more appealing than plain waffles. Or offer waffle bites dipped in different kinds of chocolate, peanut butter, etc. 

I actually like Liege waffles but they’re pretty filling so I probably wouldn’t get one plus add froyo to it.

Menchie’s University is also selling snacks by Brookside, IceBreakers Mints, IceBreakers Ice Cubes and Hershey’s Kisses Deluxe.

You know you love me. X0 X0, fro-yo girl.

* MENCHIE’S UNIVERSITY: 17245 Ventura Blvd., Encino, CA 91316

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.


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