Monday, December 31, 2012

Year End Fro-yo Wrap Up

Fro-yo girl here. Where has 2012 gone? It’s time for my year end summary of the world of fro-yo. 

Bay Area comings and goings: In Bay Area news, fro-yo shops continued to close but new ones, particularly from chains, continued to open. Red Mango returned to the Bay Area, opening a self-serve shop in Emeryville. Yogurtland finally opened a store in SF this month. SF earned the distinction of being the location for Pinkberry’s 200th store. I’m really happy that Easy Breezy opened in Noe Valley. Sadly, the Bay Area said goodbye to fro-yo shops like The Mix, YoSwirl, Yogurt Train, SoFrais, Luscious, and one of my former favorites, Culture Organic Frozen Yogurt. YoCup changed ownership.

Special fro-yo spoons: It was a very good year for fro-yo spoon fans. Yogurtland gave us four new limited time only Sanrio fro-yo spoon designs: TuxedoSam, Bad Badtz Maru, Hello Kitty and Little Twin Stars. Menchie’s introduced limited edition Chip fro-yo spoons. Tutti Frutti now carries fruit shaped logo fro-yo spoons in five colors. 

Supermarket fro-yo offerings keep expanding: Ben & Jerry’s, Ciao Bella, TCBY, Healthy Choice, Trader Joe’s, Stonyfield Oikos, and Yoplait launched new fro-yo flavors this year. The Ben & Jerry’s truck visited SF and handed out Greek fro-yo in May. Supermarket yogurt brands aren’t content to stay in the supermarket either. 

(Non-frozen) yogurt shops open: Chobani and Yogurt Culture Company (owned by Dannon) opened yogurt shops in SoHo and Midtown, respectively. Pinkberry launched Greek yogurt (not frozen) at a few locations.

More chains go self-serve: TCBY, Golden Spoon, and Yogen Fruz joined the list of self-serve fro-yo shops. With so much self-serve fro-yo, fro-yo creations now look uglier than ever. Pinkberry seems to be the only major chain that's holding out against the trend.

You know you love me. X0 X0, fro-yo girl.

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