Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Saturday, July 24, 2010
Orange Tree Rebranded as Orange Leaf
Fro-yo girl here. Orange Tree Frozen Yogurt has been rebranded as Orange Leaf. Once virtually indistinguishable from Tutti Frutti and Yogofina, Orange Tree, oops, I mean Orange Leaf, now aspires to be Yogurtland. Here's the evidence that Orange Leaf is a Yogurtland knock-off.
*PRICE: Orange Leaf, $0.30 an ounce/ Yogurtland, $0.30 an ounce
*NUMBER OF FRO-YO FLAVORS ON AVERAGE: Orange Leaf, 16/ Yogurtland, 16
*FREE WATER: Orange Leaf, Yes/ Yogurtland, Yes
*LEAF IN THE LOGO: Orange Leaf, Yes/ Yogurtland, Yes
The strongest evidence of being a knock-off is the new biodegradable Orange Leaf spoon AND they had pink, green & white sprinkles (those are Yogurtland colors). It takes effort to rebrand and I'm not sure why they didn't spend some effort on improving their frozen yogurt quality. If Orange Leaf doesn't work, maybe they can try Orange Stem next.
You know you love me. X0 X0, fro-yo girl.
http://www.orangeleafyogurt.com/
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6 comments:
I like the sound of orange leaf better
Orange Leaf, Orange Tree...I don't have a preference. And I mainly care about the fro-yo, not the name.
- FYG
I totally agree on that the product needs to be better it taste chalky and is too watery
I totally agree on that the product needs to be better it taste chalky and is too watery
yo orange leaf bout orange tree and changed the name and look a bit look into this http://orangi-yo.com/ orange grove
Crazy, the rebranding madness continues!
- FYG
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