Fro-yo girl here. I remember hearing about White Moustache Yogurt years ago but it was only sold in New York, so I didn’t think that I could easily try it. White Moustache Yogurt was founded by Homa Dashtaki and her father when they lived in Southern California and sold Persian yogurt at farmers markets. The family left California because regulations made it nearly impossible for them to legally sell yogurt. They settled in Brooklyn in 2013 and gained a following for their handmade, small batch yogurt made using Persian techniques and no machines. But regulations said that the yogurt could only be sold in New York.
Then Eataly opened in Los Angeles. They started carrying White Moustache Yogurt. How? By making it on site (at Eataly) in Los Angeles. I’m not sure who makes the yogurt in Brooklyn now (probably family members and/ or employees) but Homa Dashtaki has returned to LA. It sounds like the freshest yogurt that I can get on the market. It doesn’t even have to be delivered.
They make Persian yogurt, Greek yogurt, probiotic whey tonics, Kurdish labneh, and probiotic pops.
What is Persian style yogurt? It’s not strained, so it isn’t as thick as Greek yogurt. White Moustache says “it has a saucy consistency perfect for eating with sweet or savory preparations” while Greek yogurt is “smooth and creamy thick, sweet yogurt.” The yogurt is $7.80 (no tax is added).
- Orange blossom honey and walnuts
- Sour cherry
Some of the yogurt flavors like Summer Peaches, Quince, and King Mulberry are seasonal. Mulberry is in season right now.
The yogurt they make in New York is made with fresh whole milk from Hudson Valley Fresh, a dairy farmer partnership in NY. The yogurt they make in California is made with local Straus Creamery milk. The label says that the yogurt is made with“farm fresh milk, live cultures, and endless patience. Each jar is handmade and hand packed.”
* Sour cherry Greek yogurt: Sour cherry is one of my favorite flavors, so I had to get it. The yogurt is not blended. No nutritional information is provided. The ingredients are: cultured whole milk (pasteurized), compote (sour cherry, sugar). Very simple. The yogurt is thick, creamy and very smooth – it’s not heavy though it tastes a little like cream. The velvety smoothness is what really struck me. The flavor was sour since no sugar was added to yogurt itself. The compote had lots of cherry juice and quite a few whole cherries. The cherries were sweet, the juice was sweet but once mixed, the yogurt was pleasantly, mildly tangy. The cherries with the lightly sweetened yogurt were fantastic. At 8 oz it’s larger than the usual tub of yogurt (the typical size is 5 oz) and you get to keep the glass jar. It’s Noosa sized and that’s usually good enough for two servings for me. The plastic lid on top can easily be put back on for storage.
Get some! Get a few jars! The labneh with aleppo pepper and za'atar is calling my name.
5 out of 5 stars.
You know you love me. X0 X0, fro-yo girl.
* WHITE MOUSTACHE YOGURT AT EATALY: 10250 Santa Monica Blvd., Los Angeles (Century City), CA 90067
Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.