Saturday, September 12, 2009

Fro-yo Prices

Fro-yo girl here. I hadn’t been to Pinkberry in a few months and was surprised to see that they’d made many changes since my last visit, including new toppings, new fro-yo flavors and new pricing. Unlike most places that charge you for each topping, Pinkberry now has two prices: yogurt only and yogurt with toppings. The yogurt with toppings price is $1.45 higher than the yogurt only price and it comes with your choice of toppings. The $1.45 is about average for two toppings but now you can get even more than two toppings. The pricing clearly benefits those who like lots of different toppings on their fro-yo. Doesn’t almost everyone get toppings? Fro-yo just tastes better with toppings.

New Pinkberry Prices:
* Original: S ($2.50)/ with toppings $3.95; M ($3.50)/ with toppings $4.95; L ($5.50)/ with toppings, $6.95.
* Flavored: S ($3.50)/ with toppings $4.95; M ($4.50)/ with toppings $5.95; L ($6.50)/ with toppings, $7.95.

A friend of mine would prefer to have one topping included in the price and I see his point. If you charge for topping, the customer has to think about whether each additional topping is worth the price whereas a pricing bundle eliminates the perception that the toppings are extra.

Some Quickly locations advertise “99 cents unlimited toppings” and the new Market by Safeway in San Jose offers unlimited toppings for $1.

Speaking of pricing, I don’t understand why original is often cheaper than flavored. The original is usually the best flavor!

You know you love me. X0 X0, fro-yo girl.

* PINKBERRY: 742 State St, Santa Barbara, CA
* THE MARKET BY SAFEWAY: 100 S. 2nd St, San Jose, CA


Anonymous said...

Because original just needs one flavor ingredient which is lemon while others need more than two flavor ingredients.

Lolia S said...

Price should be determined by consumer willingness to pay (demand). Since original/plain is the most popular flavor even when it is priced the same as flavored tarts, I don't see a compelling reason to charge less for it.

Lolia S said...

P.S. I don't think lemon is an ingredient in most plain/original tart mixes