An Update on Holsom by Yogurtland

 

Fro-yo girl here. I don’t make it to Huntington Beach too often, but I realized that it had been quite some time since I heard anything about Holsom by Yogurtland. Sure enough, the concept was discontinued, possibly in 2024 or earlier. It is not mentioned on the Yogurtland website.

Holsom by Yogurtland was a new concept with an expanded food and beverage menu launched in late 2024. The made-to-order sweet and savory toasts and grain bowls were designed to be delicious, wholesome, and affordable. Yogurtland froyo continued to be offered.

The first Holsom by Yogurtland opened in November 2020 at the Edinger location in Huntington Beach, CA. Interestingly, they did away with self-serve for the frozen yogurt (though this was during the pandemic, so that wasn’t unusual) when it first opened.

The Lakewood Yogurtland was converted to Holsom by Yogurtland in May 2021. It no longer offers the Holsom items.

It looks like there were only two Holsom locations. I'm glad the locations didn't close. They just dropped the Holsom menu items.

Yogurtland’s founding family also launched a fried chicken and egg sandwich concept called Egg N Bird in 2021. The Maywood location opened in 2021 and closed this year. Egg N Bird currently has three locations: Cypress, CA, Upland, CA, and Plano, TX. Egg N Bird does not offer froyo.

Remember when Yogurtland Lakewood offered breakfast?

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Holsum/Holsom by Yogurtland, New Concept Coming Soon?

Fro-yo girl here. Trademarkia is an interesting site which allows you to search for trademarks. Current and expired trademarks are searchable.

On April 3, 2020, Yogurtland Franchising, Inc. filed a US federal trademark registration for HOLSOM BY YOGURTLAND and HOLSUM. Holsom by Yogurtland and Holsum are trademarks for a restaurant concept “featuring bakery products, acai bowls, yogurt, frozen yogurt, frozen yogurt toppings, coffee, tea and smoothies.”

Could Yogurtland be planning a name change to reflect an expanded menu? Or will Holsom/Holsum be a related concept? Yogurtland has already served all the items listed on the trademark application – not chain-wide but in a few test stores. I miss those croiffles!

Do you like the name Holsum or Holsom? I don’t…but I’m biased against non-standard spellings. Holsum/holsom conveys a sense that the offerings are healthy though. I guess Wholesome was already taken? Nourish, Nourished, Be Nourished are taken. Maybe Y Nourish? Orange Leaf had Purpose, a Snackery, which was a cute name.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.