IFYA Announces Results of the National Frozen Yogurt Survey

Fro-yo girl here. The International Frozen Yogurt Association (IFYA) sponsored the National (US) Frozen Yogurt Survey this fall. There were two versions of the survey, one for consumers and one for shop owners.

Frozen yogurt consumers in the United States responded to an online survey about frozen yogurt in September 2022. The survey measured loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, what they’re looking for from frozen yogurt shops, current and future consumption, what would increase their froyo shop visit frequency, etc.

There were 1,318 responses. The survey found that froyo shop visit frequency was greater than 2021. The most important froyo shop attribute was quality froyo; cleanliness slipped from #2 most important in 2021 to #3 in 2022. When asked about their favorite shop, Pinkberry ranked #1.

In October 2022, IFYA invited frozen yogurt shop owners in the United States to take an anonymous online survey. The survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance.

The goals of the shop owner survey were to provide shop owners with benchmarks for assessing how they compare to other shops, help suppliers learn more about how shops felt about their suppliers, and provide an overall sense of where the frozen yogurt industry is headed by looking at trends over time.

There were 30 responses. The survey found that 63% of respondents said their sales had returned to pre-pandemic levels. As in 2021, their main concerns were rising costs and finding and retaining good employees. Most are satisfied with their soft serve machines and soft serve mix suppliers.

The full results are available for $150 per report. To order the report or for more information, please contact us at info@internationalfrozenyogurt.com

A limited set of results is available for IFYA members in the members only section of our website.

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Time Is Running Out to Take the National Frozen Yogurt Consumer Survey, Five Respondents Will Win Froyo Gift Cards

 

Fro-yo girl here. If you visit froyo shops and you’re over 13 in the US, you're eligible to take the National Frozen Yogurt Consumer Survey. The short survey, sponsored by the International Frozen Yogurt Association, asks about your current froyo consumption and preferences.

Take the Online Froyo Survey and Be Entered to Win a $25 Froyo Gift Card

All eligible survey respondents will be entered into a random drawing to win one of five $25 froyo shop gift cards to any US shop that offers online gift cards. Winners will be selected in a random drawing and can choose their froyo gift card. One entry per person. Responses will remain anonymous. 

Take the 7-minute survey at tinyurl.com/2022froyosurvey

The survey closes at midnight PST on Friday, September 30, 2022.

Purpose of the National Frozen Yogurt Survey

The annual National Frozen Yogurt Survey, sponsored by the International Frozen Yogurt Association, captures trends in the frozen yogurt market from the perspective of the consumer and the shop owner. The survey results will be shared with frozen yogurt shops and others in the frozen yogurt industry. The National Frozen Yogurt Shop Owner Survey launches in October. 

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

Take the National Frozen Yogurt Consumer Survey for a Chance to Win Froyo Prizes

 

Fro-yo girl here. The 2022 National Frozen Yogurt Consumer Survey, sponsored by the International Frozen Yogurt Association, is now open. It's open to anyone over 13 who visits frozen yogurt shops in the US. The 7-minute survey is about your froyo preferences.

Complete the froyo survey by midnight Pacific Time on September 30, 2022 for a chance to win one of five $25 froyo shop gift cards. Winners can choose a gift card from any froyo shop that sells online gift cards.

Winners will be selected based on a random drawing. One entry per person please.

Take the survey at tinyurl.com/2022froyosurvey

The survey results will be shared with frozen yogurt shops and others in the frozen yogurt industry to help shape the future of the industry.

Tell others to take the survey too!

Want to See the Results?

Anyone who is interested in the survey results simply needs to share the survey invitation using a public profile. There are several ways to share the survey invitation, including sharing IFYA’s pinned Facebook post about the survey (https://www.facebook.com/froyoassociation/), pinned tweet (@froyogirl) or Instagram survey post (@froyoassociation) before September 28, 2022. Then, after sharing, send the IFYA a direct message with your email address. Your profile must be public in order to qualify.

For the complete contest rules, visit https://internationalfrozenyogurt.com/official-rules-for-the-2022-national-frozen-yogurt-consumer-survey-sweepstakes/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.