Tuesday, June 5, 2018

Pressed Juicery New Freeze Flavors, New Toppings, New Membership Program

Fro-yo girl here. When Pressed Juicery introduces a new Freeze flavor, they usually introduce one new flavor at a time. It’s been awhile since there was a new Freeze flavor; the last new flavor was Matcha Almond Freeze back in May 2017. I was excited to get an email from Pressed Juicery announcing two new flavors of Freeze, Creamy Coconut and Mango Turmeric. Both are nut free, plant-based (vegan), with no sugar added. I like how Freeze is made with just a few natural ingredients.

I went to Pressed Juicery at the Americana at Brand in Glendale, CA to try the new flavors. However, they were having problems with the soft serve machine, and weren’t able to serve either new flavor. And they weren’t sure when the problem would be resolved. I went to another location and they were having problems with the machine too. However, they did let me try Creamy Coconut though the texture was icier than it should be.

* Creamy Coconut (water, pineapple, coconut, vanilla extract, sea salt): It tasted like sweetened ice. I couldn’t detect pineapple or coconut. But every location that I went to had problems getting the texture right, so I didn’t try it with the texture they wanted to achieve.

* Mango Turmeric (apple, orange, mango, coconut, pineapple, turmeric): Mango flavors can be really sweet because mango is so sweet. I liked how this flavor wasn’t just mango. It was less sweet and I could taste the pineapple and quite a bit of turmeric. It was icier than their almond milk flavors but had a pleasant, clean flavor. They added a new topping for the mango, Tajin.

While I was there I noticed a sign for the new membership program. It’s free to join. You authorize Pressed Juicery to load a set dollar amount ($10 minimum) to your account every month. This allows you to enjoy the member discount, juices and Freeze for $5. The old loyalty program is separate and will continue but you won’t earn points on your membership purchases. You also can’t combine offers. The amounts do roll over and you can cancel at any time. It’s a good deal! Maybe froyo shops should consider offering something similar. It guarantees income, which will help shops deal with seasonal downturns. It might increase consumption too, since members are pre-paying for treats.

Sign up on the Pressed Juicery website or at one of their stores. https://www.pressedjuicery.com/

You know you love me. X0 X0, fro-yo girl.

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.

No comments: