Loving Cup Opens in the Marina/Cow Hollow, San Francisco

Fro-yo girl here. The old Pacific Puffs location on Union Street is the home of the fourth location of Loving Cup, the SF based rice pudding and hand churned froyo specialist. They opened on July 29, 2017. The new location is directly across the street from Michaelis Wine & Spirit, which also sells frozen yogurt. It’s interesting that years ago, Union Street Coffee Roastery had froyo too, so three of the four shops on the corner of Union and Fillmore had froyo at one point in time.

Each cup of froyo is hand churned to order with the customer’s choice of mix ins to create a truly custom flavor. First you choose the base (vanilla, chocolate or vegan) and pick your mix ins (fruit, candy, sauces, almond butter, peanut butter, cookies, Nutella, sprinkles, nuts, cookie dough) or opt for one of their preselected favorite combinations (e.g., Brian Boitano, Dirty Hipster, The Dude Abides). The frozen yogurt is all natural, probiotic and nonfat. It’s made with grassfed milk. The vegan base is made with bananas. The machine combines your frozen yogurt with your mix ins.

Prices: Small $4/ Medium $5/ Large $6/ Pint $8, add a cone or waffle bowl for $1.25. The first mix-in is free, extras are 75 cents each. The cones and bowls looked housemade.

The shop is cute and small with white tiles and benches by the window. It’s a to go/takeaway kind of place. They no longer have the paper loyalty cards but they still do have a loyalty program. Most people seem to go there for froyo, but they also have their rice puddings.

If you’re a flavorista, submit your favorite froyo flavor creation on Instagram, @lovingcupsf #MyLovingCup. A new winner will be chosen every month and every time someone orders your flavor from the Union Street location, you’ll get 50 cents.

You know you love me. X0 X0, fro-yo girl.

* LOVING CUP: 2201 Union St., San Francisco, CA 94123

Looking for more frozen yogurt news, discussion boards, and resources? Check out the International Frozen Yogurt Association website at http://internationalfrozenyogurt.com/. The IFYA is the independent voice of the frozen yogurt industry.