Tracking frozen yogurt, with a focus on California. For more frozen yogurt coverage, check out the International Frozen Yogurt Association (IFYA) at internationalfrozenyogurt.com
Thursday, February 14, 2013
New Fro-yo Trend: Bottoms Bars
Fro-yo girl here. Everyone knows about fro-yo toppings. But what about fro-yo bottoms? Fro-yo bottoms (aka bottoming) represent a new trend in the fro-yo industry. I’m not sure exactly who started the trend (though apparently it was someone on the East Coast) but several fro-yo shops now offer bottoms. Bottoms bars seem much more popular in the East/Midwest. While many fro-yo shops offer cones and waffle bowls, bottoms have expanded to include other items, mostly baked goods.
* Brrrberry in NC calls their bottoms bar the “original” bottoms bar. The bottoms bar features cookies, brownies and pecan pies.
* Zinga, with locations in MA, CA, CO, TX, VA and NH, makes fresh baked bottoms. The bottoms are baked at the store and “include vanilla and gluten-free chocolate cake, waffle bowls, brownies and other seasonal selections.”
* Yogurtology in AZ & FL offers donuts, moon pies, cookies and brownies as bottoms.
* Twister’z in Richmond, VA offers cake bottoms and waffle cones.
* Yogeez in Ohio has cookies, doughnuts, brownies and vanilla wafers as bottoms.
Locally, Yogurt Hill in downtown Hayward offers a bottoms bar with cinnamon rolls, brownies, pretzels, and cookies. I’ve had steel cut oatmeal underneath my fro-yo at Fraiche Yogurt (SF, Palo Alto), but they don’t use the term bottoms.
There’s something disturbing about putting a doughnut under my fro-yo. On the other hand, warm brown rice (Vanilla Jill’s in Eugene, OR) and warm steel cut oatmeal make delicious, healthy bottoms.
You know you love me. X0 X0, fro-yo girl.
* YOGURT HILL: 1081 B Street, Hayward, CA 94541
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