Friday, November 4, 2011

Favorite Fro-yo Chain Poll Results

Fro-yo girl here. I recently asked my readers to choose their favorite fro-yo chain. The results are in and Yogurtland won easily with 49% of the votes. Pinkberry came in 2nd with 35% of the votes and Red Mango placed third with 14%.

Red Mango was named the best fro-yo and smoothie chain by Zagat in September 2011, based on Zagat’s Fast Food Poll, based on the votes of 6,064 diners. Red Mango beat out Pinkberry, TCBY, Smoothie King and Jamba Juice. It looks like Yogurtland wasn’t included in the Zagat poll.

The three chains have roughly the same number of locations in the U.S. (Yogurtland has the most, Pinkberry the least) and they represent different service levels. Pinkberry is full service, Yogurtland is self-serve and Red Mango has both full-service and self-serve outlets.

While the number of voters was much smaller with my poll (81 votes, 1 vote per person), my readers are passionate about fro-yo. I consider them to be fro-yo industry opinion leaders.

There’s much to admire about Yogurtland. They have a dedicated flavorologist who comes up with creative fro-yo flavors, they introduce new flavors often, they popularized limited edition fro-yo spoons, and they’ve had some adorable partnerships with Tokidoki and Sanrio. They even have giant fro-yo spoon door handles (Capitola, CA) and college specific fro-yo signs (UC Berkeley’s mascot, Oski the Bear, prefers Bears Mango fro-yo).

Congratulations Yogurtland!

You know you love me. X0 X0, fro-yo girl.

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